---
title: "Friends — £83K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/friends"
last_updated: "2026-07-31T11:20:17.269Z"
locale: en
meta:
description: "Niche score 46/100 · £83K/yr market · 1.3M searches/yr · £14.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £83K/yr market · 1.3M searches/yr · £14.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Friends — £83K/yr Amazon UK Niche (2026) - Flapen"
---
# **friends**
**Skip it**
Weak search conversion (0.5%) — this niche doesn't clear our bar today.
Market size 21Growth 17Conversion 6Competition 70Returns 94Price range 78Avg price 68Brand share 72Review moat 67Quality gap 25
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Price range**
**Great****£3.36–£58.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****£14.21**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****817.45**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£83K**
£83K/yr · 1.3M searches
**Growth**
**Bad****-16.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, friends is a £83K/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 46/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **friends market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **£142K–£178K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#716**
- **Page quality**
- **0%**
- **Prime**
- **76%**
- **Sponsored**
- **79%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **▼falling
**Sellers**
**99**
**Top-5 brand share**
**62%**
Top 20: 97%
**Top-5 click share**
**43%**
Top 20: 84%
**Open market**
**34%**
- SockShop20% - FRIENDS19% - HSSPIRITZ14% - BWWKTOP5% - The Carat Shop4% - Friends4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.1% search growth over the last 90 days.
90K70KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/uk/fashion/friends/trend)
## **Top friends search terms**
- **friends**970K/yr-10.8%0.0% conv. - **friends tv show gifts**150K/yr-41.3%1.4% conv. - **friends merchandise**66K/yr-48.1%1.1% conv. - **friends tv show**28K/yr-46.8%0.6% conv. - **freinds**9K/yr+4.3%0.0% conv. - **friends merch**15K/yr-42.0%0.8% conv. - **friends tv show merchandise**15K/yr-51.9%0.7% conv. - **friends gifts tv show**14K/yr-32.1%1.5% conv. - **friends merchandise gifts**9K/yr-33.8%1.2% conv. [**All search terms **](https://flapen.com/research/uk/fashion/friends/search-terms)
## **Top friends products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£4K10%£8K15%£13K20%£17K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SockShop Ladies Friends Cotton Socks Pack of 3 Assorted 4-8**SockShop**£11.07**4.8★116 rev](https://www.amazon.co.uk/dp/B0B5H3NM3V) [2**FRIENDS Womens Pyjamas Short Summer Pjs Sizes UK 8 to 22 Official Merchandise (16-18) White**FRIENDS**£6.64**4.5★67 rev](https://www.amazon.co.uk/dp/B09R7P5VTV) [3**HSSPIRITZ Friends Merchandise Glass Cups with Lids and Straws Friends TV Show Theme Pattern Fans Gifts Birthday Christmas Gifts for Women Men 16oz Iced Coffee Cup Ideal for Cocktail Coke Soda**HSSPIRITZ**£12.70**4.4★15 rev](https://www.amazon.co.uk/dp/B0G5G3Z69W) [4**The Carat Shop FRIENDS TV Show How you Doin? Charm Pen**The Carat Shop**£3.36**4.4★555 rev](https://www.amazon.co.uk/dp/B0949CZDFJ) [5**Friends Coffee Mug in Presentation Gift Box (Central Perk Design) Ceramic Mug Official Merchandise 22oz/625ml One Size**Friends**£12.41**4.7★3,141 rev](https://www.amazon.co.uk/dp/B01MFFTCM1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HSSPIRITZ Friends Merchandise Glass Cups with Lids and Straws Friends TV Show Theme Pattern Fans Gifts Birthday Christmas Gifts for Women Men 16oz Iced Coffee Cup Ideal for Cocktail Coke Soda**HSSPIRITZ**£12.70**15 rev7mo ago](https://www.amazon.co.uk/dp/B0G5G3Z69W) [**Friendship Gifts Friends Makeup Bags Beautiful Cosmetic Bag Waterproof Linen Travel Toiletry Bag with Zipper Portable Pouch Bag Gifts for Best Friend Lady Birthday**VOYANTE**£5.79**2 rev7mo ago](https://www.amazon.co.uk/dp/B0G4VZ8K6J) [**HSSPIRITZ Funny Friends TV Show Kitchen Towels Merchandise Gifts for Kitchen Bathroom Decor 2 Pack Cute TV Show Dish Towels Birthday Housewarming Christmas for Women Men**HSSPIRITZ**£12.50**8 rev9mo ago](https://www.amazon.co.uk/dp/B0FWKXPBGH) [**HSSPIRITZ Joey Doesnt Share Food Funny Engraved Stainless Steel Fork Best Bread Cake Dessert Fork Best Friends TV Show Fans gift for Women Men Kid Sister Parents Birthday Christmas Thanksgiving Gifts**HSSPIRITZ**£7.79**11 rev1y ago](https://www.amazon.co.uk/dp/B0FH2Y86C2) [**HSSPIRITZ 6 PCS Central Perk cork Coasters for Drinks Friends TV Show Merchandise Funny Set with Coaster Holder for coffee table tea table bar Friends TV Themed Gifts for Fans Housewarming Gifts**HSSPIRITZ**£11.51**21 rev1y ago](https://www.amazon.co.uk/dp/B0FH2YZSPH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FRIENDS Womens Pyjamas Short Summer Pjs Sizes UK 8 to 22 Official Merchandise (16-18) White**FRIENDS**£6.64**4.5★**▲ 509%**](https://www.amazon.co.uk/dp/B09R7P5VTV) [**Friendship Gifts Friends Makeup Bags Beautiful Cosmetic Bag Waterproof Linen Travel Toiletry Bag with Zipper Portable Pouch Bag Gifts for Best Friend Lady Birthday**VOYANTE**£5.79**4.5★**▲ 333%**](https://www.amazon.co.uk/dp/B0G4VZ8K6J) [**FRIENDS Central Perk Slippers for Women | Ladies Grey & White Fluffy F.R.I.E.N.D.S House Shoes | Polyester & Slip On with Grip Sole TV Show Gifts**FRIENDS**£14.09**4.5★**▲ 308%**](https://www.amazon.co.uk/dp/B08LZKCF6H) [**HSSPIRITZ Friends Merchandise Glass Cups with Lids and Straws Friends TV Show Theme Pattern Fans Gifts Birthday Christmas Gifts for Women Men 16oz Iced Coffee Cup Ideal for Cocktail Coke Soda**HSSPIRITZ**£12.70**4.4★**▲ 290%**](https://www.amazon.co.uk/dp/B0G5G3Z69W) [**BWKTOP Friend TV Show Tote Bag - Friend Central Park Shoulder Bag Hello Reading M Bag L Fashion**BWWKTOP**£11.78**4.6★**▲ 181%**](https://www.amazon.co.uk/dp/B0CYH14QQB)
**~~View all trending →~~**
## **What buyers say about friends**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**27%
*“Good value for money”*
**Quality-Overall**21%
*“Well made looks great on the door”*
**Strength**13%
*“Very nice and strong just what I was looking for”*
**Gifting Purpose**12%
*“Good gift”*
**Soft Feel**7%
*“bought for little sister, very soft and happy with purchase”*
**Size-Overall**5%
*“Good size”*
**Pen/Pencil Quality**3%
*“its a great wee pen”*
**Advertised Vs Actual Product**3%
*“Exactly as expected”*
**Design-Overall**2%
*“menu layout etc is all brilliant and really goes a long way to making up for the case deficiencies”*
**Ease Of Use**2%
*“easy to use for both adults and children”*
### **What buyers complain about **
**Size-Overall**33%
*“Thought it was bigger”*
**Adhesion/Stickiness**17%
*“As for the people saying it doesn't stick well”*
**Value For Money**17%
*“Expensive for what it is”*
**Ease Of Use**6%
*“putting them back difficult”*
**Water Resistance**4%
*“Not waterproof inside”*
### **Top return reasons **
**Frame Quality**19%
**Size-Overall**13%
**Quality-Overall**11%
**Paint Quality**11%
**Functionality-Overall**9%
**Ease Of Use**4%
**Value For Money**3%
**Gifting Purpose**3%
**Gap/Hole**3%
**Product Condition**3%
## **Common questions**
- **Is friends profitable to sell on Amazon United Kingdom?**
- The niche generates £83K/yr across 33 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -16.1%. Flapen's verdict: Skip it (46/100).
- **How competitive is the friends niche?**
- 23 brands and 99 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in friends?**
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Value For Money. The return rate is 1.1%.
- **When does demand for friends peak?**
- Demand peaks in Jan–Dec; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the friends niche?**
- Listings span £3.36–£58.70; the average listing price is £14.21 (sweet spot $15–$100). The average incumbent carries 817 reviews — the moat a new listing must climb.
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