---
title: "Search terms — fred perry polo shirts mens - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/fred-perry-polo-shirts-mens/search-terms"
last_updated: "2026-07-31T14:42:39.428Z"
locale: en
meta:
  description: "Niche score 57/100 · £87K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · £87K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — fred perry polo shirts mens - Flapen"
---

# **fred perry polo shirts mens**

**Worth a look**

Shows a fragmented shelf (top 5 take 13% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 22Growth 81Conversion 7Competition 97Returns 38Price range 83Avg price 95Brand share 68Review moat 25Quality gap 55

**Competition**

**Incredible****13%**

top-5 click share — an open shelf

**Avg price**

**Incredible****£28.45**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£5.03–£70.27**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Great****+73.9%**

90-day search growth — must beat 0% to launch

**Brand share**

**Good****64%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****4.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Bad****4,249.91**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****£87K**

£87K/yr · 536K searches

**Conversion**

**Bad****0.6%**

search→purchase rate — share of searches ending in a sale