---
title: "Fred Perry Polo Shirts Mens — £87K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/fred-perry-polo-shirts-mens"
last_updated: "2026-07-31T14:22:50.517Z"
locale: en
meta:
description: "Niche score 57/100 · £87K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · £87K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Fred Perry Polo Shirts Mens — £87K/yr Amazon UK Niche (2026) - Flapen"
---
# **fred perry polo shirts mens**
**Worth a look**
Shows a fragmented shelf (top 5 take 13% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 22Growth 81Conversion 7Competition 97Returns 38Price range 83Avg price 95Brand share 68Review moat 25Quality gap 55
**Competition**
**Incredible****13%**
top-5 click share — an open shelf
**Avg price**
**Incredible****£28.45**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£5.03–£70.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Great****+73.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****4,249.91**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£87K**
£87K/yr · 536K searches
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, fred perry polo shirts mens is a £87K/yr Amazon United Kingdom market (536K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Dec. Verdict: Worth a look — 57/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fred perry polo shirts mens market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£71K–£85K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#339**
- **Page quality**
- **0%**
- **Prime**
- **84%**
- **Sponsored**
- **49%**
- **Out of stock**
- **5.6%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.
**Brands**
**43 **▲rising
**Sellers**
**110**
**Top-5 brand share**
**64%**
Top 20: 92%
**Top-5 click share**
**13%**
Top 20: 34%
**Open market**
**31%**
- BOSS31% - Lacoste12% - Calvin Klein11% - Tommy Hilfiger6% - Amazon Essentials5% - Under Armour4%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +73.9% search growth over the last 90 days.
18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/uk/fashion/fred-perry-polo-shirts-mens/trend)
## **Top fred perry polo shirts mens search terms**
- **lacoste polo shirts mens**98K/yr+54.3%0.1% conv. - **fred perry polo shirts mens**103K/yr+53.0%0.1% conv. - **golf polo**60K/yr+137.2%0.4% conv. - **boss polo shirts for men**81K/yr+70.7%0.5% conv. - **hugo boss polo shirts**26K/yr+222.6%0.4% conv. - **jack and jones polo shirt men**13K/yr+130.8%0.3% conv. - **golf polo shirt**14K/yr+156.3%0.3% conv. - **calvin klein polo shirt mens**15K/yr+87.6%0.3% conv. - **boss polo**16K/yr+73.5%0.4% conv. - **boss shirts for men**17K/yr+15.3%0.1% conv. [**All search terms **](https://flapen.com/research/uk/fashion/fred-perry-polo-shirts-mens/search-terms)
## **Top fred perry polo shirts mens products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%£8692%£2K3%£3K4%£3K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tommy Hilfiger Mens Short Sleeve 1985 Regular Fit Polo Shirt Blue (Desert Sky) L**Tommy Hilfiger**£35.06**4.4★4,101 rev](https://www.amazon.co.uk/dp/B08CVQLZHP) [2**Lacoste - Polo L.12.12 Original Fit Men - L1212**Lacoste**£62.40**4.4★7,256 rev](https://www.amazon.co.uk/dp/B002LU1HFY) [3**BOSS Mens Paddy Curved Polo Shirt Medium Blue420 XL**BOSS**£40.87**4.6★4,679 rev](https://www.amazon.co.uk/dp/B097R4M96X) [4**BOSS Mens Passenger Stretch-Cotton Slim-fit Polo Shirt with Logo Patch**BOSS**£38.03**4.6★888 rev](https://www.amazon.co.uk/dp/B0C3LZMS89) [5**Lacoste - Polo L.12.12 Original Fit Men - L1212**Lacoste**£67.04**4.4★7,256 rev](https://www.amazon.co.uk/dp/B003UD0CPW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BOSS Mens Polo Shirt Open Green 360 L**BOSS**£37.97**467 rev8mo ago](https://www.amazon.co.uk/dp/B0F6WYLR2H) [**Fred Perry Twin Tipped Polo Shirt Men - L**Fred Perry**£65.73**0 rev1y ago](https://www.amazon.co.uk/dp/B0DPBF4716) [**Calvin Klein Mens Campus Tipped Polo Shirt - Navy Tipped - L**Calvin Klein**£26.28**229 rev1y ago](https://www.amazon.co.uk/dp/B0DR36TKMG) [**Calvin Klein Mens Campus Tipped Polo Shirt - Denim Blue Tipped - XL**Calvin Klein**£27.45**229 rev1y ago](https://www.amazon.co.uk/dp/B0DR37M8VW) [**Calvin Klein Mens Campus Polo Shirt - Blue - L**Calvin Klein**£23.12**4,419 rev2y ago](https://www.amazon.co.uk/dp/B0CV5VBC2M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lacoste - Polo L.12.12 Original Fit Men - L1212**Lacoste**£65.12**4.4★**▲ 28%**](https://www.amazon.co.uk/dp/B002LTWLUK) [**Calvin Klein Mens Campus Polo Shirt - Navy - M**Calvin Klein**£22.41**4.6★**▲ 27%**](https://www.amazon.co.uk/dp/B07X12TV3D) [**Fred Perry Twin Tipped Polo Shirt Men - L**Fred Perry**£65.73**0.0★**▲ 27%**](https://www.amazon.co.uk/dp/B0DPBF4716) [**BOSS Mens Passertip Polo Open Blue464**BOSS**£33.63**4.5★**▲ 27%**](https://www.amazon.co.uk/dp/B0CLV4K625) [**Tommy Hilfiger Mens Short Sleeve 1985 Regular Fit Polo Shirt Black (Black) XL**Tommy Hilfiger**£34.53**4.4★**▲ 26%**](https://www.amazon.co.uk/dp/B08CVSSM5N)
**~~View all trending →~~**
## **What buyers say about fred perry polo shirts mens**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“Quality polo shirt”*
**Size-Overall**28%
*“Easy fit”*
**Value For Money**11%
*“Priced right”*
**Comfort-Overall**5%
*“Very comfortable”*
**Material Quality**4%
*“The material is lightweight, moisture-wicking, and incredibly breathable, which makes it perfect for warm weather or active days”*
**Color**4%
*“It is colour-accurate”*
**Exercise/Sports Suitability**1%
*“high-performance activewear”*
**Product Condition**1%
*“Brand new as discribed fit”*
**Chest Fit**1%
*“XL perfect for a larger chest (44)”*
**Quick Drying**1%
*“quick dry”*
### **What buyers complain about **
**Size-Overall**37%
*“they were too tight”*
**Quality-Overall**14%
*“it ended up falling short, mainly in the overall quality and finish”*
**Shrinkage Resistance**6%
*“Shrinks post wash”*
**Color**5%
*“was sent plain black”*
**Material Quality**4%
*“Cheap shiny material”*
**Breathability**4%
*“Does not breath, freshly showered and stinck of BO in 2 hours”*
**Value For Money**4%
*“as it's not cheap”*
**Thickness**2%
*“The fabric feels thinner”*
**Durability**2%
*“I'm not confident that these shirts will last all that well given that they are unravelling straight out of the packet”*
**Shape/Style**1%
*“They are a slightly odd shape”*
### **Top return reasons **
**Size-Overall**68%
**Color**7%
**Material Quality**6%
**Quality-Overall**4%
**Advertised Vs Actual Product**2%
**Shape/Style**2%
**Thin**2%
**Length**1%
**Arm Fit**1%
**Collar Quality**1%
## **Common questions**
- **Is fred perry polo shirts mens profitable to sell on Amazon United Kingdom?**
- The niche generates £87K/yr across 196 tracked products. 0 of 36 products launched in the last 360 days are still selling. 90-day search growth is +73.9%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the fred perry polo shirts mens niche?**
- 43 brands and 110 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in fred perry polo shirts mens?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Shrinkage Resistance. The return rate is 4.0%.
- **When does demand for fred perry polo shirts mens peak?**
- Demand peaks in Dec; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the fred perry polo shirts mens niche?**
- Listings span £5.03–£70.27; the average listing price is £28.45 (sweet spot $15–$100). The average incumbent carries 4,250 reviews — the moat a new listing must climb.
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