---
title: "Reviews — football on a string - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/football-on-a-string/reviews"
last_updated: "2026-07-31T12:30:14.323Z"
locale: en
meta:
  description: "Niche score 59/100 · £23K/yr market · 55K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · £23K/yr market · 55K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — football on a string - Flapen"
---

# **football on a string**

**Worth a look**

Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 6Growth 90Conversion 33Competition 68Returns 95Price range 75Avg price 77Brand share 60Review moat 82Quality gap 42

**Returns**

**Incredible****1.0%**

return rate — above 5% kills the launch gate

**Growth**

**Great****+96.6%**

90-day search growth — must beat 0% to launch

**Review moat**

**Great****355.4**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****£15.78**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£3.95–£49.11**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****44%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.6%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£23K**

£23K/yr · 55K searches