---
title: "Foot Spray — £426K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/foot-spray"
last_updated: "2026-07-31T12:57:41.099Z"
locale: en
meta:
description: "Niche score 51/100 · £426K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £426K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Foot Spray — £426K/yr Amazon UK Niche (2026) - Flapen"
---
# **foot spray**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Market size 57Growth 61Conversion 98Competition 25Returns 100Price range 30Avg price 20Brand share 4Review moat 25Quality gap 55
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****17.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+37.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Good****£426K**
£426K/yr · 331K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£2.79–£20.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****70%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****4,233.41**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£7.37**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, foot spray is a £426K/yr Amazon United Kingdom market (331K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **foot spray market data**
- **Units sold / yr**
- **50K–60K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£369K–£442K**
- units × avg price
- **Conversion rate**
- **17.5%**
- **Avg BSR**
- **#42**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **35%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**62**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**0%**
- Odor-Eaters77% - Dr. Scholl's10% - Kaps5% - Salt Of the Earth4% - Ellis Harper2% - SZ STAR2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +37.0% search growth over the last 90 days.
9K7KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/uk/fashion/foot-spray/trend)
## **Top foot spray search terms**
- **odour eaters**100K/yr+0.3%13.3% conv. - **foot spray**57K/yr+68.6%8.0% conv. - **odor eaters**50K/yr+21.9%12.2% conv. - **odour eaters insoles**27K/yr+111.9%15.5% conv. - **foot spray for smelly feet**21K/yr+107.9%12.8% conv. - **odour eaters spray**8K/yr+222.0%17.9% conv. - **odor eaters spray**17K/yr+17.2%17.9% conv. - **odor eaters insoles**14K/yr+19.8%15.0% conv. - **foot odour spray**12K/yr+57.2%13.8% conv. - **anti odour insoles**5K/yr+33.1%6.9% conv. [**All search terms **](https://flapen.com/research/uk/fashion/foot-spray/search-terms)
## **Top foot spray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£43K20%£85K30%£128K40%£171K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Odor-Eaters Ultra Comfort Odour-Destroying Deodorising comfort insoles for everyday wear**Odor-Eaters**£2.83**4.3★2,888 rev](https://www.amazon.co.uk/dp/B00DI7WC1W) [2**Odor-Eaters Foot and Shoe Anti-Perspirant Spray 150ml**Odor-Eaters**£2.79**4.4★4,686 rev](https://www.amazon.co.uk/dp/B07DQLWWCV) [3**Odor-Eaters 24 Hour Odour Destroying Antiperspirant Foot and Shoe Spray for Sport Shoes 150 ml**Odor-Eaters**£3.40**4.5★5,916 rev](https://www.amazon.co.uk/dp/B009OC3HGE) [4**Odor-Eaters Supertuff Odour-Destroying Heavy duty insoles for work wear - Packaging May Vary**Odor-Eaters**£5.21**4.3★3,746 rev](https://www.amazon.co.uk/dp/B001DZPURY) [5**6 Pair Pack Anti Odour Shoe Insoles Set with Odor Eating Charcoal | Shoe Inserts | Kaps Odour Stop | Cut to Size**Kaps**£9.61**4.3★4,754 rev](https://www.amazon.co.uk/dp/B086KXWTZR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SZ STAR Foot Spray 100ml for Smelly & Sweaty Feet Antifungal Deodorant with Peppermint & Tea Tree Oil Cooling Spray for Freshness & Daily Care Athletes Treatment Formula**SZ STAR**£8.45**63 rev1y ago](https://www.amazon.co.uk/dp/B0DRJWPYDW) [**Odor-Eaters Super Tough Insoles for Work Wear x 3 Pairs**Odor-Eaters**£12.48**114 rev2y ago](https://www.amazon.co.uk/dp/B0CK6T2KNN) [**Odor-Eaters 24 Hour Odour Destroying Antiperspirant Foot and Shoe Spray for Sport Shoes (Pack of 3)**Odor-Eaters**£13.82**62 rev4y ago](https://www.amazon.co.uk/dp/B09PPS4FF4) [**Shoe Ninja Shoe Deodoriser - Shoe Odour Eliminator with Activated Charcoal Versatile and Reusable Deodoriser Bags for Shoes Football Boot Deodoriser and Shoe Smell Remover Great for Sports - 2pk**Ellis Harper**£8.74**2,953 rev5y ago](https://www.amazon.co.uk/dp/B08RF19G17) [**6 Pair Pack Anti Odour Shoe Insoles Set with Odor Eating Charcoal | Shoe Inserts | Kaps Odour Stop | Cut to Size**Kaps**£9.61**4,754 rev6y ago](https://www.amazon.co.uk/dp/B086KXWTZR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Odor-Eaters Ultra Comfort Odour-Destroying Deodorising Comfort Insoles for Everyday Wear Twin Pack**Odor-Eaters**£9.11**4.3★**▲ 139%**](https://www.amazon.co.uk/dp/B009RP9Z46) [**SZ STAR Foot Spray 100ml for Smelly & Sweaty Feet Antifungal Deodorant with Peppermint & Tea Tree Oil Cooling Spray for Freshness & Daily Care Athletes Treatment Formula**SZ STAR**£8.45**4.2★**▲ 84%**](https://www.amazon.co.uk/dp/B0DRJWPYDW) [**Odor-Eaters 24 Hour Odour Destroying Antiperspirant Foot and Shoe Spray for Sport Shoes (Pack of 3)**Odor-Eaters**£13.82**4.6★**▲ 55%**](https://www.amazon.co.uk/dp/B09PPS4FF4) [**Scholl Athletes Foot Spray 150ml - Antifungal Treatment Clinically Proven with Tolnaftate Fast-Acting Spray for Athletes Foot Relief Eliminates Fungus Soothes Itching & Burning (Pack of 1)**Dr. Scholl's**£5.18**4.6★**▲ 55%**](https://www.amazon.co.uk/dp/B001O4YLHE) [**Dr. Scholls Fresh Step Anti Odour Shoe Spray Eliminates Odor For Up To 48 Hours. Fresh Scent Quick Drying Suitable For All Shoe Types Running Trainers Sports & More 150ml Pack of 1**Dr. Scholl's**£3.63**4.6★**▲ 50%**](https://www.amazon.co.uk/dp/B00BG69ACG)
**~~View all trending →~~**
## **What buyers say about foot spray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**24%
*“Smells pleasant and is effective”*
**Advertised Vs Actual Product**13%
*“matches the description”*
**Quality-Overall**13%
*“They're very good quality, it was easy to cut them to adjust the size, they're soft and comfortable, and perfectly fit any shoes as they're not too thick”*
**Value For Money**8%
*“Great value”*
**Efficiency**7%
*“Does the job”*
**Size-Overall**5%
*“Fit perfectly into the boots”*
**Ease Of Use**4%
*“Easy to use”*
**Comfort-Overall**4%
*“are very comfortable”*
**Freshness**3%
*“Very good freshness”*
**Spray/Flow**3%
*“These are best foot shoe sprays around”*
### **What buyers complain about **
**Smell**28%
*“not as effective as some of the other brands that smell nice”*
**Durability**12%
*“started to fall apart after just two days”*
**Value For Money**6%
*“are a waste of money”*
**Functionality-Overall**6%
*“Didn't work”*
**Advertised Vs Actual Product**3%
*“Because just rebottling any other old deodorant and saying it's special foot stuff, while not even bothering to check the bottle print, makes it and claims of special formulation feel like a lazy scam”*
**Moist/Dry**3%
*“doesnt dry well”*
**Quality-Overall**2%
*“Poor Quality”*
**Strength**2%
*“Theyre quite flimsy”*
**Stuck/Fused Together**2%
*“crumple up when you put your foot in”*
**Flatness**2%
*“wont go back in flat”*
### **Top return reasons **
**Size-Overall**28%
**Thin**14%
**Value For Money**8%
**Width**8%
**Comfort-Overall**6%
**Feet Fit**6%
**Durability**4%
**Adhesion/Stickiness**4%
**Thickness**4%
**Pain Relief-Overall**4%
## **Common questions**
- **Is foot spray profitable to sell on Amazon United Kingdom?**
- The niche generates £426K/yr across 17 tracked products. 90-day search growth is +37.0%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the foot spray niche?**
- 6 brands and 62 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in foot spray?**
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.0%.
- **When does demand for foot spray peak?**
- Demand peaks in Jun–Jul; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the foot spray niche?**
- Listings span £2.79–£20.33; the average listing price is £7.37 (sweet spot $15–$100). The average incumbent carries 4,233 reviews — the moat a new listing must climb.
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