---
title: "Fleece — £107K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/fleece"
last_updated: "2026-07-31T12:03:12.273Z"
locale: en
meta:
description: "Niche score 42/100 · £107K/yr market · 1.3M searches/yr · £25.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £107K/yr market · 1.3M searches/yr · £25.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fleece — £107K/yr Amazon UK Niche (2026) - Flapen"
---
# **fleece**
**Skip it**
Soft demand (-41.8% this quarter) — this niche doesn't clear our bar today.
Market size 26Growth 4Conversion 4Competition 97Returns 42Price range 84Avg price 95Brand share 22Review moat 38Quality gap 53
**Competition**
**Incredible****14%**
top-5 click share — an open shelf
**Avg price**
**Incredible****£25.71**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£5.70–£74.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****2,681.27**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£107K**
£107K/yr · 1.3M searches
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-41.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, fleece is a £107K/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fleece market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **£154K–£206K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#277**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **68%**
- **Out of stock**
- **4.7%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.
**Brands**
**17 **▲rising
**Sellers**
**130**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**14%**
Top 20: 35%
**Open market**
**7%**
- Columbia58% - Regatta15% - Berghaus11% - 33,000ft4% - Mountain Warehouse2% - adidas2% - Open — no brand owns it (11 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -41.8% search growth over the last 90 days.
125K75KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 7.5×
[**Open Trend **](https://flapen.com/research/uk/fashion/fleece/trend)
## **Top fleece search terms**
- **columbia**198K/yr-22.2%0.1% conv. - **fleece**196K/yr-55.8%0.2% conv. - **regatta**105K/yr-25.4%0.1% conv. - **columbia t shirt men**34K/yr+111.8%0.5% conv. - **berghaus fleece mens**127K/yr-59.5%0.3% conv. - **regatta fleece mens**79K/yr-46.8%0.9% conv. - **columbia jacket men**91K/yr-65.4%0.3% conv. - **columbia fleece mens**109K/yr-68.0%0.5% conv. - **columbia mens**39K/yr-3.4%0.1% conv. - **columbia fleece**39K/yr-42.0%0.4% conv. [**All search terms **](https://flapen.com/research/uk/fashion/fleece/search-terms)
## **Top fleece products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%£1K2%£2K3%£3K4%£4K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Columbia Mens Steens Mountain Half Snap 2 Fleece Pull Over Mountain Blue/Collegiate Navy L**Columbia**£23.34**4.5★682 rev](https://www.amazon.co.uk/dp/B0CLRBF241) [2**Columbia Mens Klamath Range Ii Half Zip Fleece Pull Over Collegiate Navy Solid L UK**Columbia**£15.97**4.4★3,053 rev](https://www.amazon.co.uk/dp/B00DSN2VXU) [3**Columbia Mens Fast Trek 2 Full Zip Fleece Full Zip Fleece Jacket Dark Mountain Large**Columbia**£30.36**4.4★9,264 rev](https://www.amazon.co.uk/dp/B0FB39FT28) [4**Columbia Mens Essential Hike Grid Fleece Full Zip Full Zip Fleece Jacket Collegiate Navy Large**Columbia**£35.71**4.3★46 rev](https://www.amazon.co.uk/dp/B0DK4LXTQX) [5**Columbia Mens Fast Trek Light Full Zip Fleece Full Zip Fleece Jacket Collegiate Navy Size L**Columbia**£22.79**4.3★1,770 rev](https://www.amazon.co.uk/dp/B07KRXMFBB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Columbia Mens Fast Trek 2 Full Zip Fleece Full Zip Fleece Jacket Dark Mountain Large**Columbia**£30.36**9,264 rev1y ago](https://www.amazon.co.uk/dp/B0FB39FT28) [**Columbia Mens Essential Hike Grid Fleece Full Zip Full Zip Fleece Jacket Collegiate Navy Large**Columbia**£35.71**46 rev1y ago](https://www.amazon.co.uk/dp/B0DK4LXTQX) [**Columbia Mens Basic Tee Short Sleeve T-Shirt Stone Green Medium**Columbia**£13.10**16 rev1y ago](https://www.amazon.co.uk/dp/B0FC7H1B5P) [**Columbia Mens Zero Rules Light Short Sleeve Crew Technical Short Sleeve T-Shirt Black Medium**Columbia**£14.79**108 rev1y ago](https://www.amazon.co.uk/dp/B0FB2GPWX2) [**Columbia Mens Basic Logo Tee Short Sleeve T-Shirt Columbia Grey Heather/Gem Columbia Large**Columbia**£11.64**32 rev1y ago](https://www.amazon.co.uk/dp/B0FC7DM5HT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Columbia Mens Hike Crewneck Short Sleeve T-Shirt Black**Columbia**£13.76**4.4★**▲ 132%**](https://www.amazon.co.uk/dp/B096DQLLFM) [**Columbia Mens Basic Tee Short Sleeve T-Shirt Stone Green Medium**Columbia**£13.10**4.0★**▲ 132%**](https://www.amazon.co.uk/dp/B0FC7H1B5P) [**Columbia Mens Sequoia Grove Full Zip Fleece Full Zip Fleece Jacket Dark Stone/Black Large**Columbia**£33.97**4.6★**▲ 130%**](https://www.amazon.co.uk/dp/B0DLRPV8MQ) [**Columbia Mens Basic Logo Tee Short Sleeve T-Shirt Black/Gem Columbia Medium**Columbia**£12.74**4.5★**▲ 129%**](https://www.amazon.co.uk/dp/B0FC7TG6KG) [**Columbia Womens Benton Springs 1/2 Snap Pull Over 2 Fleece Pull Over Nocturnal Medium**Columbia**£20.26**4.6★**▲ 128%**](https://www.amazon.co.uk/dp/B0FB2P9SSN)
**~~View all trending →~~**
## **What buyers say about fleece**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Nice quality cap and so light”*
**Warmth**15%
*“Great value warm”*
**Size-Overall**15%
*“true to size”*
**Value For Money**14%
*“Good value for money”*
**Comfort-Overall**6%
*“Very comfy”*
**Weight Light**5%
*“Lightweight”*
**Advertised Vs Actual Product**3%
*“Works exactually as advertised”*
**Water Resistance**3%
*“Waterproof and windproof”*
**Material Quality**2%
*“Strong material”*
**Pockets/Compartments**2%
*“the two pockets are very handy too”*
### **What buyers complain about **
**Size-Overall**30%
*“Was too big”*
**Quality-Overall**9%
*“Generally I consider the overall quality has been reduced in both design and quality”*
**Shape/Style**5%
*“I suspect it is not the best style”*
**Zipper Quality**4%
*“Cheap zip”*
**Thin**2%
*“Very thin”*
**Thickness**2%
*“Not as thick as previous Craghopper tops I have purchased in the past”*
**Pockets/Compartments**2%
*“Hole in pocket”*
**Durability**2%
*“Worst in terms of durability”*
**Advertised Vs Actual Product**2%
*“something the ad doesnt say”*
**Strength**2%
*“Very flimsy and no zip at the ankles so it is extremely difficult to put these trousers on over a pair of boots”*
### **Top return reasons **
**Size-Overall**69%
**Color**4%
**Quality-Overall**4%
**Zipper Quality**3%
**Thin**3%
**Material Quality**3%
**Advertised Vs Actual Product**2%
**Stitch/Finish/Polish**2%
**Pockets/Compartments**1%
**Shape/Style**1%
## **Common questions**
- **Is fleece profitable to sell on Amazon United Kingdom?**
- The niche generates £107K/yr across 194 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -41.8%. Flapen's verdict: Skip it (42/100).
- **How competitive is the fleece niche?**
- 17 brands and 130 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in fleece?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Shape/Style. The return rate is 3.6%.
- **When does demand for fleece peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 7.5× the quietest.
- **What does it cost to enter the fleece niche?**
- Listings span £5.70–£74.93; the average listing price is £25.71 (sweet spot $15–$100). The average incumbent carries 2,681 reviews — the moat a new listing must climb.
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