---
title: "Fleece Jacket Women — £35K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/fleece-jacket-women"
last_updated: "2026-07-31T11:34:29.781Z"
locale: en
meta:
description: "Niche score 43/100 · £35K/yr market · 851K searches/yr · £17.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £35K/yr market · 851K searches/yr · £17.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fleece Jacket Women — £35K/yr Amazon UK Niche (2026) - Flapen"
---
# **fleece jacket women**
**Skip it**
Soft demand (-51.6% this quarter) — this niche doesn't clear our bar today.
Market size 9Growth 0Conversion 3Competition 97Returns 38Price range 80Avg price 82Brand share 73Review moat 41Quality gap 57
**Competition**
**Incredible****14%**
top-5 click share — an open shelf
**Avg price**
**Great****£17.90**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£6.96–£49.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,367.76**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****4.0%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****£35K**
£35K/yr · 851K searches
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-51.6%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, fleece jacket women is a £35K/yr Amazon United Kingdom market (851K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fleece jacket women market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£45K–£54K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#99**
- **Page quality**
- **0%**
- **Prime**
- **74%**
- **Sponsored**
- **78%**
- **Out of stock**
- **11.7%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.
**Brands**
**32 **▲rising
**Sellers**
**112**
**Top-5 brand share**
**61%**
Top 20: 97%
**Top-5 click share**
**14%**
Top 20: 34%
**Open market**
**31%**
- 33,000ft14% - Columbia13% - Mountain Warehouse13% - Regatta11% - Amazon Essentials10% - Trespass8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -51.6% search growth over the last 90 days.
70K50KSpike '24Black Friday '24Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 12.1×
[**Open Trend **](https://flapen.com/research/uk/fashion/fleece-jacket-women/trend)
## **Top fleece jacket women search terms**
- **womens fleece**157K/yr-60.5%0.3% conv. - **ladies fleece jackets full zip**75K/yr-32.7%0.2% conv. - **regatta fleece women**58K/yr-45.5%0.4% conv. - **columbia fleece women**97K/yr-64.1%0.1% conv. - **womens fleece jackets full zip**49K/yr+65.9%0.3% conv. - **ladies fleece**54K/yr-58.3%0.2% conv. - **fleece women**43K/yr-55.6%0.3% conv. - **ladies fleece jackets**39K/yr-45.6%0.2% conv. - **trespass fleece women**20K/yr-20.1%0.3% conv. - **zip up fleece womens**18K/yr-38.2%0.3% conv. [**All search terms **](https://flapen.com/research/uk/fashion/fleece-jacket-women/search-terms)
## **Top fleece jacket women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%£3502%£7013%£1K4%£1K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Essentials Womens Fleece Full-Zip Hoodie (Available in Plus Size) Black M**Amazon Essentials**£13.73**4.4★12,751 rev](https://www.amazon.co.uk/dp/B07BJ8KZS3) [2**Mountain Warehouse Montana Womens Microfleece - Breathable Ladies Sweater Quick Drying Pullover Warm Fleece Jacket Half Zip - Spring Summer Travelling Yellow Womens Size 14**Mountain Warehouse**£8.84**4.3★441 rev](https://www.amazon.co.uk/dp/B0BGMTC86V) [3**33 000ft Womens Fleece Jackets Ladies Lightweight Warm Full Zip Coat Breathable Microfleece Ladies Sweater Casual Long Sleeve Ideal for Travelling Outdoor Sport Light Purple XS**33,000ft**£18.26**4.5★1,524 rev](https://www.amazon.co.uk/dp/B0CNSMQWK1) [4**Columbia Womens Benton Springs 1/2 Snap Pull Over 2 Fleece Pull Over Nocturnal Medium**Columbia**£20.26**4.6★837 rev](https://www.amazon.co.uk/dp/B0FB2P9SSN) [5**33 000ft Womens Fleece Jackets Ladies Lightweight Warm Full Zip Coat Breathable Microfleece Ladies Sweater Casual Long Sleeve Ideal for Travelling Outdoor Sport Red XL**33,000ft**£17.92**4.5★1,524 rev](https://www.amazon.co.uk/dp/B09NVDCDCN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Essentials Womens Oversized-Fit Fleece Hoodie Black M**Amazon Essentials**£14.89**93 rev3mo ago](https://www.amazon.co.uk/dp/B0FS2DSPJX) [**Peter Storm Womens Esk Full Zip Borg Fleece Midweight Regular Fit 2 Zipped Pockets Ideal for Walking Hiking & Everyday Casual Wear (UK Numeric 12 Regular Regular Grey)**Peter Storm**£28.63**2 rev6mo ago](https://www.amazon.co.uk/dp/B0GH8WCVFJ) [**Columbia Womens Benton Springs 1/2 Snap Pull Over 2 Fleece Pull Over Nocturnal Medium**Columbia**£20.26**837 rev1y ago](https://www.amazon.co.uk/dp/B0FB2P9SSN) [**Columbia Womens Sequoia Grove 1/2 Zip Fleece Fleece Pull Over Black Medium**Columbia**£33.75**89 rev1y ago](https://www.amazon.co.uk/dp/B0DLRN77QQ) [**NORTH RIDGE Womens Vista Full Zip Fleece Hoodie with 3 Zipped Pockets Warm & Comfortable Midlayer Jacket Ideal for Walking Hiking & Outdoor Recreation (UK Numeric 12 Regular Regular Pink)**NORTH RIDGE**£36.31**17 rev2y ago](https://www.amazon.co.uk/dp/B0CQ4WSL93)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Womens Oversized-Fit Fleece Hoodie Black M**Amazon Essentials**£14.89**4.7★**▲ 154%**](https://www.amazon.co.uk/dp/B0FS2DSPJX) [**Amazon Essentials Womens Fleece Full-Zip Hoodie (Available in Plus Size) Black M**Amazon Essentials**£13.73**4.4★**▲ 135%**](https://www.amazon.co.uk/dp/B07BJ8KZS3) [**33 000ft Womens Fleece Jackets Ladies Lightweight Warm Full Zip Coat Breathable Microfleece Ladies Sweater Casual Long Sleeve Ideal for Travelling Outdoor Sport Dark Navy Blue L**33,000ft**£18.17**4.5★**▲ 134%**](https://www.amazon.co.uk/dp/B0CNSMQSYQ) [**Columbia Womens Benton Springs 1/2 Snap Pull Over 2 Fleece Pull Over Nocturnal Medium**Columbia**£20.26**4.6★**▲ 133%**](https://www.amazon.co.uk/dp/B0FB2P9SSN) [**33 000ft Womens Fleece Jackets Ladies Lightweight Warm Full Zip Coat Breathable Microfleece Ladies Sweater Casual Long Sleeve Ideal for Travelling Outdoor Sport Light Purple XS**33,000ft**£18.26**4.5★**▲ 103%**](https://www.amazon.co.uk/dp/B0CNSMQWK1)
**~~View all trending →~~**
## **What buyers say about fleece jacket women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Warmth**19%
*“Cozy and warm”*
**Size-Overall**18%
*“Fits just as described”*
**Quality-Overall**14%
*“Great quality, true to size”*
**Value For Money**10%
*“Value for Money”*
**Soft Feel**6%
*“Looks great, and it's super soft to the touch”*
**Comfort-Overall**6%
*“Lovely and comfortable”*
**Color**4%
*“The colour is bright”*
**Weight Light**4%
*“Lightweight and comfortable”*
**Pockets/Compartments**3%
*“Also love the pockets”*
**Advertised Vs Actual Product**2%
*“As advertised”*
### **What buyers complain about **
**Size-Overall**26%
*“Too big”*
**Thickness**12%
*“Thin”*
**Quality-Overall**9%
*“Cheap”*
**Sleeve Fit**4%
*“The sleeves are way too long”*
**Arm Fit**4%
*“Quite a thin fleece and had to return as it was very baggy on the shoulders and arms”*
**Shape/Style**3%
*“oddly shaped and not flattering cut”*
**Machine Wash Suitability**3%
*“the material is shocking it's soft just can see it won't last well in a washing machine or certainly don't tumble dry or it will be bold in no time”*
**Stretchability/Expandability/Elasticity**2%
*“just a very stretchy hoodie”*
**Wrinkles**2%
*“the creases are not going to come out”*
**Length**2%
*“Length too short”*
### **Top return reasons **
**Size-Overall**63%
**Color**8%
**Quality-Overall**4%
**Sleeve Fit**3%
**Length**3%
**Material Quality**3%
**Shape/Style**2%
**Thin**2%
**Arm Fit**2%
**Zipper Quality**1%
## **Common questions**
- **Is fleece jacket women profitable to sell on Amazon United Kingdom?**
- The niche generates £35K/yr across 191 tracked products. 0 of 19 products launched in the last 360 days are still selling. 90-day search growth is -51.6%. Flapen's verdict: Skip it (43/100).
- **How competitive is the fleece jacket women niche?**
- 32 brands and 112 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in fleece jacket women?**
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 4.0%.
- **When does demand for fleece jacket women peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 12.1× the quietest.
- **What does it cost to enter the fleece jacket women niche?**
- Listings span £6.96–£49.98; the average listing price is £17.90 (sweet spot $15–$100). The average incumbent carries 2,368 reviews — the moat a new listing must climb.
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