---
title: "Flat Cap — £261K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/flat-cap"
last_updated: "2026-07-31T14:07:22.003Z"
locale: en
meta:
description: "Niche score 53/100 · £261K/yr market · 852K searches/yr · £11.84 avg price. Soft demand (-24.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £261K/yr market · 852K searches/yr · £11.84 avg price. Soft demand (-24.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Flat Cap — £261K/yr Amazon UK Niche (2026) - Flapen"
---
# **flat cap**
**Worth a look**
Shows no brand lock-in (top 5 brands take 49% of clicks), but soft demand (-24.6% this quarter) keeps it on the watch list.
Market size 48Growth 13Conversion 32Competition 77Returns 54Price range 76Avg price 49Brand share 86Review moat 57Quality gap 57
**Brand share**
**Great****49%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Price range**
**Great****£4.12–£50.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,204.69**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Okay****£11.84**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****£261K**
£261K/yr · 852K searches
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-24.6%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, flat cap is a £261K/yr Amazon United Kingdom market (852K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **flat cap market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **£178K–£237K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#52**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **85%**
- **Out of stock**
- **10.8%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**36 **▼falling
**Sellers**
**51**
**Top-5 brand share**
**49%**
Top 20: 87%
**Top-5 click share**
**38%**
Top 20: 66%
**Open market**
**46%**
- Lafefe17% - ACWOO11% - besbomig9% - TOSKATOK6% - KeepSa6% - Lynmquober6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -24.6% search growth over the last 90 days.
35K25KSpike '24Holiday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.0×
[**Open Trend **](https://flapen.com/research/uk/fashion/flat-cap/trend)
## **Top flat cap search terms**
- **flat cap**234K/yr-23.5%2.1% conv. - **flat caps for men uk**117K/yr-24.8%1.6% conv. - **peaky blinders hat**103K/yr-50.0%1.5% conv. - **mens flat caps**58K/yr-11.3%0.3% conv. - **mens flat cap**65K/yr-32.9%1.1% conv. - **mens flat caps uk**35K/yr-6.7%0.8% conv. - **kangol flat cap**16K/yr+7.8%0.2% conv. - **newsboy caps for men**24K/yr-6.6%0.3% conv. - **mens caps uk flat**18K/yr+8.6%1.0% conv. - **newsboy cap**24K/yr-32.3%0.4% conv. [**All search terms **](https://flapen.com/research/uk/fashion/flat-cap/search-terms)
## **Top flat cap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£8K6%£16K9%£24K12%£31K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lafefe Mens Flat Caps Beret Irish Forward Cap Casual Trend Linen Duckbill Hat (Grey)**Lafefe**£4.24**4.0★393 rev](https://www.amazon.co.uk/dp/B0CRLBW8NS) [2**ACWOO Mens Tweed Flat Cap Newsboy Cap Adjustable Fashion Newsboy Beret Hat Driving Cabbie Flat Hat Cambridge Hunting Hats for Men Duckbill Cap**ACWOO**£5.52**4.4★603 rev](https://www.amazon.co.uk/dp/B0DCNP8T8M) [3**besbomig Mens Tweed Flat Cap Driving Hat Flat Newsboy Cap - Adjustable Fashion Flat Cap Newsboy Irish Beret Hat Spring Autumn Winter 55-59CM Grey**besbomig**£7.15**4.5★4,550 rev](https://www.amazon.co.uk/dp/B07JJRLTMN) [4**Lafefe Mens Flat Caps Beret Irish Forward Cap Casual Trend Linen Duckbill Hat (Blue)**Lafefe**£4.30**4.0★393 rev](https://www.amazon.co.uk/dp/B0D8WKZDZK) [5**KeepSa Cotton Hemp Flat Cap Gatsby Ivy Irish Newsboy Hat Breathable Hunting Cabbie Beret Summer Hats White/7-7 3/8**KeepSa**£8.22**4.5★1,736 rev](https://www.amazon.co.uk/dp/B08SLSCTPC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BABAHU Mens Newsboy Cap Gatsby Flat Lvy Irish Hats Driving Cabbie Hunting Cap (UK Alpha One Size A02# Black+Grey)**BABAHU**£12.61**79 rev11mo ago](https://www.amazon.co.uk/dp/B0FM7WTL35) [**Lynmquober Mens Vintage Newsboy Cap Ivy Irish Adjustable Beret Driving Hat Black**Lynmquober**£8.46**63 rev1y ago](https://www.amazon.co.uk/dp/B0FJFDZHF3) [**LXOrdora Mens Flat Caps Cabbie Driving Beret Newsboy Cotton Ivy Hat Navy**LXOrdora**£9.65**50 rev1y ago](https://www.amazon.co.uk/dp/B0FD7B5DP7) [**LXOrdora Mens Flat Caps Cabbie Driving Beret Newsboy Cotton Ivy Hat Khaki**LXOrdora**£9.49**50 rev1y ago](https://www.amazon.co.uk/dp/B0FD78MK63) [**AOGOE Mens Tweed Flat Cap Newsboy Cap Driving Cabbie Hat Adjustable Fashion Newsboy Beret Hat Cambridge Flat Cap Unisex Hunting Cap for Men**AOGOE**£5.41**79 rev1y ago](https://www.amazon.co.uk/dp/B0F32J82PD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DIYDECAL Cotton Newsboy Flat Caps for Men Womens Cabbie Driving Beret Hats Grey**DIYDECAL**£7.80**4.5★**▲ 138%**](https://www.amazon.co.uk/dp/B0DCBWLLDM) [**KeepSa Cotton Hemp Flat Cap Gatsby Ivy Irish Newsboy Hat Breathable Hunting Cabbie Beret Summer Hats White/7-7 3/8**KeepSa**£8.22**4.5★**▲ 122%**](https://www.amazon.co.uk/dp/B08SLSCTPC) [**KeepSa Cotton Hemp Flat Cap Gatsby Ivy Irish Newsboy Hat Breathable Hunting Cabbie Beret Summer Hats White/7-7 3/8**KeepSa**£8.52**4.5★**▲ 113%**](https://www.amazon.co.uk/dp/B0CPSK4WZ4) [**LXOrdora Mens Flat Caps Cabbie Driving Beret Newsboy Cotton Ivy Hat Khaki**LXOrdora**£9.49**4.1★**▲ 107%**](https://www.amazon.co.uk/dp/B0FD78MK63) [**TOP-EX Mens Flat Caps 100% Linen Summer Breathable Peaked Sun Cap Cotton Lined Ivy Gatsby Cap Natural Beige M/L**TOP-EX**£16.68**4.6★**▲ 98%**](https://www.amazon.co.uk/dp/B0D4CFR8LW)
**~~View all trending →~~**
## **What buyers say about flat cap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**28%
*“adjustable fit”*
**Quality-Overall**17%
*“Excellent product”*
**Value For Money**14%
*“Good for the money”*
**Comfort-Overall**10%
*“Very comfy”*
**Shape/Style**5%
*“stylish too”*
**Material Quality**4%
*“material fantastic price very comfortable”*
**Adjustability/Rotatability/Reclining**4%
*“easy to adjust”*
**Warmth**3%
*“Keeps head warm”*
**Advertised Vs Actual Product**3%
*“Just what I wanted”*
**Weight Light**1%
*“This cap is very light”*
### **What buyers complain about **
**Size-Overall**25%
*“Too small”*
**Quality-Overall**21%
*“Poor Quality”*
**Material Quality**6%
*“Material is very cheap”*
**Value For Money**5%
*“Very cheap,”*
**Advertised Vs Actual Product**4%
*“Doesn't look like the picture at all”*
**Shape/Style**4%
*“Does NOT look like the guys modelling it”*
**Strength**3%
*“A little flimsy”*
**Thin**3%
*“Thin material”*
**Wrinkles**2%
*“Came with creases I cant remove”*
**Instructions/User Manual/Troubleshooting**2%
*“No instructions included as to how to sew in the razor blades,,,”*
### **Top return reasons **
**Size-Overall**64%
**Quality-Overall**8%
**Shape/Style**6%
**Color**4%
**Material Quality**3%
**Advertised Vs Actual Product**3%
**Thin**2%
**Length**2%
**Defective Material/Parts**1%
**Stitch/Finish/Polish**1%
## **Common questions**
- **Is flat cap profitable to sell on Amazon United Kingdom?**
- The niche generates £261K/yr across 61 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -24.6%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the flat cap niche?**
- 36 brands and 51 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 49% of demand.
- **What do buyers complain about in flat cap?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 2.9%.
- **When does demand for flat cap peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.0× the quietest.
- **What does it cost to enter the flat cap niche?**
- Listings span £4.12–£50.40; the average listing price is £11.84 (sweet spot $15–$100). The average incumbent carries 1,205 reviews — the moat a new listing must climb.
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