---
title: "Reviews — fitflops women - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/fitflops-women/reviews"
last_updated: "2026-07-31T17:26:31.451Z"
locale: en
meta:
  description: "Niche score 54/100 · £64K/yr market · 414K searches/yr · £13.99 avg price. Weak search conversion (1.1%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £64K/yr market · 414K searches/yr · £13.99 avg price. Weak search conversion (1.1%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — fitflops women - Flapen"
---

# **fitflops women**

**Worth a look**

Shows demand growing +269.6% this quarter, but weak search conversion (1.1%) keeps it on the watch list.

Market size 16Growth 99Conversion 14Competition 97Returns 30Price range 69Avg price 67Brand share 23Review moat 42Quality gap 63

**Growth**

**Incredible****+269.6%**

90-day search growth — must beat 0% to launch

**Competition**

**Incredible****11%**

top-5 click share — an open shelf

**Price range**

**Good****£7.29–£31.84**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****£13.99**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,312.95**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Okay****4.6%**

return rate — above 5% kills the launch gate

**Brand share**

**Bad****91%**

top-5 brand share — brand-locked demand

**Market size**

**Bad****£64K**

£64K/yr · 414K searches

**Conversion**

**Bad****1.1%**

search→purchase rate — share of searches ending in a sale

**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")