---
title: "Trend — fireman sam - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/fireman-sam/trend"
last_updated: "2026-07-31T15:30:32.380Z"
locale: en
meta:
  description: "Niche score 48/100 · £65K/yr market · 374K searches/yr · £13.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · £65K/yr market · 374K searches/yr · £13.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — fireman sam - Flapen"
---

# **fireman sam**

**Skip it**

A small market ($65K/yr) — this niche doesn't clear our bar today.

Market size 16Growth 22Conversion 16Competition 79Returns 94Price range 75Avg price 66Brand share 23Review moat 77Quality gap 63

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Competition**

**Great****36%**

top-5 click share — an open shelf

**Review moat**

**Great****459.32**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****£6.05–£42.23**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****£13.93**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****91%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-7.0%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£65K**

£65K/yr · 374K searches

**Conversion**

**Bad****1.2%**

search→purchase rate — share of searches ending in a sale