---
title: "Fantasie Bras for Women — £13K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/fantasie-bras-for-women"
last_updated: "2026-07-31T14:28:26.753Z"
locale: en
meta:
description: "Niche score 54/100 · £13K/yr market · 264K searches/yr · £15.27 avg price. A small market ($13K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £13K/yr market · 264K searches/yr · £15.27 avg price. A small market ($13K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Fantasie Bras for Women — £13K/yr Amazon UK Niche (2026) - Flapen"
---
# **fantasie bras for women**
**Worth a look**
Shows a fragmented shelf (top 5 take 17% of clicks), but a small market ($13K/yr) keeps it on the watch list.
Market size 3Growth 58Conversion 4Competition 96Returns 25Price range 78Avg price 76Brand share 96Review moat 25Quality gap 88
**Competition**
**Incredible****17%**
top-5 click share — an open shelf
**Brand share**
**Incredible****36%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****£0.77–£66.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****£15.27**
avg listing price — sweet spot $15–$100
**Growth**
**Good****+32.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****4,810.04**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****5.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£13K**
£13K/yr · 264K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, fantasie bras for women is a £13K/yr Amazon United Kingdom market (264K searches/yr). The top 5 brands hold 36% of demand. Demand peaks in May. Verdict: Worth a look — 54/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fantasie bras for women market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£19K–£23K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#218**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **83%**
- **Out of stock**
- **3.4%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.
**Brands**
**72 **▲rising
**Sellers**
**102**
**Top-5 brand share**
**36%**
Top 20: 71%
**Top-5 click share**
**17%**
Top 20: 34%
**Open market**
**61%**
- JML13% - Cavotor11% - PoseFree4% - wirarpa4% - Memoryee4% - Lemorosy4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +32.7% search growth over the last 90 days.
18K13KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/uk/fashion/fantasie-bras-for-women/trend)
## **Top fantasie bras for women search terms**
- **sports bras for women**30K/yr+22.3%0.0% conv. - **front fastening bra**24K/yr+60.7%0.1% conv. - **posture bra**24K/yr+15.8%0.1% conv. - **belvia bras for women**21K/yr-15.3%1.0% conv. - **sports bra for large breasts**19K/yr+46.4%0.4% conv. - **jml bra**11K/yr+48.0%1.5% conv. - **plus size sports bra**19K/yr+3.2%0.2% conv. - **crop top bra**15K/yr+46.7%0.3% conv. - **cotton sports bra**15K/yr+37.6%0.2% conv. - **cooling bra**5K/yr>1,000%0.1% conv. [**All search terms **](https://flapen.com/research/uk/fashion/fantasie-bras-for-women/search-terms)
## **Top fantasie bras for women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£2584%£5166%£7748%£1K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**JML Belvia Seamless Bra - Wireless Bras for Women UK with W-Shape Support & Comfort Stretch Fabric Adjustable Straps Removable Pads All-Day Comfort no Pinching or Digging Nude XL**JML**£15.85**2.9★251 rev](https://www.amazon.co.uk/dp/B0FPRN3L8Y) [2**PoseFree Jelly Bras for Women Non Wired Bra Full Coverage - Wireless Seamless Support Bra Soft Padded Comfort for Everyday Wear Back Smoothing Shaping Nude XL**PoseFree**£13.35**3.9★1,862 rev](https://www.amazon.co.uk/dp/B0FBRPM85H) [3**JML Belvia Seamless Bra - Wireless Bras for Women UK with W-Shape Support & Comfort Stretch Fabric Adjustable Straps Removable Pads All-Day Comfort no Pinching or Digging Black XL**JML**£15.95**2.9★251 rev](https://www.amazon.co.uk/dp/B0FPRJY5RC) [4**JML Belvia Seamless Bra - Wireless Bras for Women UK with W-Shape Support & Comfort Stretch Fabric Adjustable Straps Removable Pads All-Day Comfort no Pinching or Digging White L**JML**£16.07**2.9★251 rev](https://www.amazon.co.uk/dp/B0FPRMDR2L) [5**wirarpa Womens Bra Cotton Bralette Crop Top Racerback 3 Pack S Black**wirarpa**£14.20**4.5★640 rev](https://www.amazon.co.uk/dp/B0DPZ9M5WS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cavotor Deep V Wireless Bras for Women Comfort Support Seamless Soft Padded Jelly Bra for Small and Large Breasts Smooth Bralette with Extra Extender (Coffee XL)**Cavotor**£15.32**51 rev6mo ago](https://www.amazon.co.uk/dp/B0G8H3DJT2) [**YOWOMO Wireless Bras for Women Seamless Deep V Bralette Bra Comfortable with Support and Lift no Underwire Nude**YOWOMO**£9.72**53 rev9mo ago](https://www.amazon.co.uk/dp/B0FVFRBD8V) [**JML Belvia Seamless Bra - Wireless Bras for Women UK with W-Shape Support & Comfort Stretch Fabric Adjustable Straps Removable Pads All-Day Comfort no Pinching or Digging Nude XL**JML**£15.85**251 rev10mo ago](https://www.amazon.co.uk/dp/B0FPRN3L8Y) [**JML Belvia Seamless Bra - Wireless Bras for Women UK with W-Shape Support & Comfort Stretch Fabric Adjustable Straps Removable Pads All-Day Comfort no Pinching or Digging Black XL**JML**£15.95**251 rev10mo ago](https://www.amazon.co.uk/dp/B0FPRJY5RC) [**JML Belvia Seamless Bra - Wireless Bras for Women UK with W-Shape Support & Comfort Stretch Fabric Adjustable Straps Removable Pads All-Day Comfort no Pinching or Digging White L**JML**£16.07**251 rev10mo ago](https://www.amazon.co.uk/dp/B0FPRMDR2L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cavotor Jelly Bras for Women Non Wired Comfort Support Gel Soft Bra Seamless Lace Wireless T Shirt Push Up Bralettes with Extender (#1 Coffee XL)**Cavotor**£15.66**4.2★**▲ 44%**](https://www.amazon.co.uk/dp/B0G62XW5WZ) [**Cavotor Deep V Wireless Bras for Women Comfort Support Seamless Soft Padded Jelly Bra for Small and Large Breasts Smooth Bralette with Extra Extender (Coffee XL)**Cavotor**£15.32**4.4★**▲ 43%**](https://www.amazon.co.uk/dp/B0G8H3DJT2) [**2024 New Upgrade Breathable Cool Liftup Air Bra Mesh Sports Bra for Women - Comfortable Full Support - Large Size Options Available (UK Alpha XXL Regular Black)**Fumxincg**£7.84**4.0★**▲ 41%**](https://www.amazon.co.uk/dp/B0D25QZGPD) [**Memoryee Padded Sports Bras Women Medium Impact Plus Size for Large Breasts Push Up Seamless Breathable for Yoga Running Crop Top Multicolor1 M**Memoryee**£14.83**3.9★**▲ 38%**](https://www.amazon.co.uk/dp/B0DSB63W7N) [**Cavotor Jelly Bras for Women Non Wired Comfort Support Gel Soft Bra Seamless Lace Wireless T Shirt Push Up Bralettes with Extender (#1 Black L)**Cavotor**£15.72**4.2★**▲ 36%**](https://www.amazon.co.uk/dp/B0G6D87M54)
**~~View all trending →~~**
## **What buyers say about fantasie bras for women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**31%
*“Lovely and comfortable”*
**Size-Overall**16%
*“Good fit just what I needed”*
**Soft Feel**7%
*“Soft and smooth,”*
**Quality-Overall**6%
*“Good quality”*
**Value For Money**4%
*“Good value for money”*
**Material Quality**4%
*“Good material”*
**Exercise/Sports Suitability**2%
*“Good quality sports bra”*
**Color**2%
*“Pretty colour”*
**Ease Of Use**2%
*“easy to use”*
**Chest Fit**2%
*“in the bust it just pulls over your head to get it on it did fit was true to size”*
### **What buyers complain about **
**Size-Overall**36%
*“Not a good fit”*
**Quality-Overall**5%
*“Poor quality”*
**Chest Fit**4%
*“Not made for larger busts”*
**Comfort-Overall**3%
*“uncomfortable with normal bras in general”*
**Material Quality**2%
*“Rubbish material do not buy”*
**Ease Of Use**2%
*“Hard to put on”*
**Value For Money**2%
*“While the price is a little bit higher than some others”*
**Color**2%
*“notjing like the white ones o ordered”*
**Stretchability/Expandability/Elasticity**2%
*“would not stretch to 40 inches”*
**Strength**2%
*“Too flimsy”*
### **Top return reasons **
**Size-Overall**73%
**Chest Fit**6%
**Comfort-Overall**3%
**Shape/Style**2%
**Advertised Vs Actual Product**2%
**Quality-Overall**2%
**Cushion**2%
**Material Quality**1%
**Width**1%
**Color**1%
## **Common questions**
- **Is fantasie bras for women profitable to sell on Amazon United Kingdom?**
- The niche generates £13K/yr across 186 tracked products. 3 of 46 products launched in the last 360 days are still selling. 90-day search growth is +32.7%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the fantasie bras for women niche?**
- 72 brands and 102 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 36% of demand.
- **What do buyers complain about in fantasie bras for women?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Chest Fit. The return rate is 5.0%.
- **When does demand for fantasie bras for women peak?**
- Demand peaks in May; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the fantasie bras for women niche?**
- Listings span £0.77–£66.04; the average listing price is £15.27 (sweet spot $15–$100). The average incumbent carries 4,810 reviews — the moat a new listing must climb.
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