---
title: "Evil Eye Bracelet — £39K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/evil-eye-bracelet"
last_updated: "2026-07-31T21:35:04.366Z"
locale: en
meta:
description: "Niche score 48/100 · £39K/yr market · 207K searches/yr · £7.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £39K/yr market · 207K searches/yr · £7.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Evil Eye Bracelet — £39K/yr Amazon UK Niche (2026) - Flapen"
---
# **evil eye bracelet**
**Skip it**
Prices mostly outside the sweet spot ($3.35–$14.57) — this niche doesn't clear our bar today.
Market size 10Growth 47Conversion 33Competition 44Returns 97Price range 0Avg price 20Brand share 76Review moat 93Quality gap 63
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****149.3**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+17.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Bad****£7.14**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£39K**
£39K/yr · 207K searches
**Price range**
**Bad****£3.35–£14.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, evil eye bracelet is a £39K/yr Amazon United Kingdom market (207K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Aug. Verdict: Skip it — 48/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **evil eye bracelet market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **£43K–£57K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#1,083**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **17.9%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▼falling
**Sellers**
**26**
**Top-5 brand share**
**59%**
Top 20: 99%
**Top-5 click share**
**59%**
Top 20: 96%
**Open market**
**36%**
- YITAIYUAN27% - CALLARON11% - NARMO10% - Ethlomoer6% - Lotsdonxia5% - Virelle5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +17.6% search growth over the last 90 days.
8K6KHoliday '24Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/fashion/evil-eye-bracelet/trend)
## **Top evil eye bracelet search terms**
- **evil eye bracelet**111K/yr+13.4%1.7% conv. - **evil eye**72K/yr+12.6%0.9% conv. - **evil eye anklet**8K/yr+182.4%0.5% conv. - **evil eye jewellery**10K/yr+7.9%0.2% conv. - **evil eye bracelet men**6K/yr+32.6%1.0% conv. [**All search terms **](https://flapen.com/research/uk/fashion/evil-eye-bracelet/search-terms)
## **Top evil eye bracelet products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£4K20%£8K30%£12K40%£16K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**YITAIYUAN Evil Eye Pendant Necklace Resin Leather Rope Chain Turkish Protect Lucky Necklace for Women Men Gifts blue eye necklace silver**YITAIYUAN**£4.46**4.2★635 rev](https://www.amazon.co.uk/dp/B096YYNN36) [2**CALLARON 1pc Devil Eye Bracelet Blue Eye Bracelet Gold s for Women for Couples Fashion s for Women Evil Beaded s Wrist Bands Creative Copper**CALLARON**£4.24**4.0★5 rev](https://www.amazon.co.uk/dp/B0D9CG12RQ) [3**NARMO S925 Silver Evil Eye Rings for Women Stackable Ring Size S**NARMO**£10.14**4.3★377 rev](https://www.amazon.co.uk/dp/B0CB2C51CV) [4**Ethlomoer Evil Eye Bracelet Women - Charm Bracelet with Evil Eye Beads & Bungee Cord Silver Bead Bracelet (Silver)**Ethlomoer**£3.87**4.0★10 rev](https://www.amazon.co.uk/dp/B0FMK88KGQ) [5**Lotsdonxia 2 Pcs Blue Fatima Turkish Evil Eye Beaded Charm Bracelet Stylish Protection and Blessing Charm for Couples Friends and Gift Giving**Lotsdonxia**£4.26**4.4★21 rev](https://www.amazon.co.uk/dp/B0DKF7934V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ESPVO Crystals Evil Eye Bracelet Gifts for Womens Ladies Healing Energy Hematite Black Tourmaline Tigers Eye Natural Stones Bead Gemstone Birthday Jewelry Presents for Her Girls Daughter Mum**ESPVO**£9.72**59 rev5mo ago](https://www.amazon.co.uk/dp/B0GK254Q2H) [**Virelle Evil Eye Bracelet - Protection Bracelet for Women & Men with 5 Healing Crystals - Adjustable Stone Spiritual Guardian Jewelry Gift with Meaning Card**Virelle**£7.55**6 rev7mo ago](https://www.amazon.co.uk/dp/B0G6KV8GTZ) [**Yolev 2 Pcs Evil Eye Bracelets for Women Men 7 Knot of Protection Bracelet Adjustable Black String Bracelet with Gold Beads Handmade Braided Evil Eye Jewelry for Women Men Family Friends Gifts**Yolev**£4.49**12 rev8mo ago](https://www.amazon.co.uk/dp/B0FY6NM74R) [**Turandoss Gold Bracelets for Women 14K Gold Plated Evil Eyes Bracelet**Turandoss**£12.82**15 rev9mo ago](https://www.amazon.co.uk/dp/B0FVF1PVQQ) [**Mikovivi Evil Eye Bracelet for Women Crystal Black Tourmaline Bracelet Triple Protection Good Luck Jewelry for Men Women Christmas Birthday Gift**Mikovivi**£4.29**20 rev10mo ago](https://www.amazon.co.uk/dp/B0FQ51JZMQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**YITAIYUAN Evil Eye Pendant Necklace Resin Leather Rope Chain Turkish Protect Lucky Necklace for Women Men Gifts blue eye necklace silver**YITAIYUAN**£4.46**4.2★**▲ 77%**](https://www.amazon.co.uk/dp/B096YYNN36) [**NARMO S925 Silver Evil Eye Rings for Women Stackable Ring Size S**NARMO**£10.14**4.3★**▲ 74%**](https://www.amazon.co.uk/dp/B0CB2C51CV) [**Jenosy Gold Evil Eye Layered Necklace - Personalised Dainty Choker - 18K Gold Plated - Womens Jewellery Gift**Jenosy**£9.07**4.4★**▲ 53%**](https://www.amazon.co.uk/dp/B0CQJQ328M) [**Virelle Evil Eye Bracelet - Protection Bracelet for Women & Men with 5 Healing Crystals - Adjustable Stone Spiritual Guardian Jewelry Gift with Meaning Card**Virelle**£7.55**5.0★**▲ 49%**](https://www.amazon.co.uk/dp/B0G6KV8GTZ) [**MANVEN 6 PCS Evil Eye Bracelets for Women Men Kabbalah 7 Knot Red String of Fate Rakhi Bracelet Amulet Rakhi Handmade Good Luck Protection Gift for Family Mother Daughter Friendship**MANVEN**£8.49**4.8★**▲ 40%**](https://www.amazon.co.uk/dp/B0CQVG181T)
**~~View all trending →~~**
## **What buyers say about evil eye bracelet**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**31%
*“looks well made”*
**Value For Money**19%
*“Nice bracelet and worth the money”*
**Advertised Vs Actual Product**9%
*“its just as it is described”*
**Ease Of Use**9%
*“Nice and simple”*
**Gifting Purpose**9%
*“Lovely small gift”*
**Embellishment/Embroidery Quality**6%
*“Pretty bracelet”*
**Wrist Fit**3%
*“Look good on your wrist”*
**Chain/Key Quality**3%
*“I bought one for my keg chain too”*
**Adjustability/Rotatability/Reclining**3%
*“Looks good and can be adjusted to fit”*
**Brightness/Shine/Glow**3%
*“Easy to hang nice and shiny”*
### **What buyers complain about **
**Quality-Overall**36%
*“broke within a week, awful quality”*
**Durability**36%
*“Broke quickly”*
**Material Quality**14%
*“Nice yet plastic”*
**Color**7%
*“Now a dirty grey colour after a month”*
**Metal Authenticity**7%
*“Not real silver”*
### **Top return reasons **
**Size-Overall**29%
**Durability**15%
**Wrist Fit**10%
**Defective Material/Parts**7%
**Advertised Vs Actual Product**5%
**Color**5%
**Quality-Overall**5%
**Chain/Key Quality**2%
**Fastener Quality**2%
**Value For Money**2%
## **Common questions**
- **Is evil eye bracelet profitable to sell on Amazon United Kingdom?**
- The niche generates £39K/yr across 23 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +17.6%. Flapen's verdict: Skip it (48/100).
- **How competitive is the evil eye bracelet niche?**
- 21 brands and 26 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in evil eye bracelet?**
- Top complaints mined from reviews: Quality-Overall, Durability, Material Quality. The return rate is 0.6%.
- **When does demand for evil eye bracelet peak?**
- Demand peaks in Aug; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the evil eye bracelet niche?**
- Listings span £3.35–£14.57; the average listing price is £7.14 (sweet spot $15–$100). The average incumbent carries 149 reviews — the moat a new listing must climb.
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