---
title: "Everton — £153K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/everton"
last_updated: "2026-07-31T11:19:50.970Z"
locale: en
meta:
description: "Niche score 49/100 · £153K/yr market · 323K searches/yr · £12.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £153K/yr market · 323K searches/yr · £12.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Everton — £153K/yr Amazon UK Niche (2026) - Flapen"
---
# **everton**
**Skip it**
A small market ($153K/yr) — this niche doesn't clear our bar today.
Market size 33Growth 47Conversion 49Competition 43Returns 98Price range 50Avg price 50Brand share 33Review moat 90Quality gap 35
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****207.17**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£12.01**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£4.91–£25.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+17.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£153K**
£153K/yr · 323K searches
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, everton is a £153K/yr Amazon United Kingdom market (323K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **everton market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **£120K–£150K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#560**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **56%**
- **Out of stock**
- **11.5%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**50**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**11%**
- FOCO43% - Everton29% - bring me socks6% - Half Time Club4% - HWC Trading4% - Dekzked4% - Open — no brand owns it (4 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +17.6% search growth over the last 90 days.
35K25KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 7.9×
[**Open Trend **](https://flapen.com/research/uk/fashion/everton/trend)
## **Top everton search terms**
- **everton**126K/yr+6.8%0.6% conv. - **everton gifts for men**124K/yr+40.5%1.9% conv. - **everton gifts**44K/yr+25.8%0.9% conv. - **everton gifts for boys**22K/yr-21.6%0.3% conv. - **everton merchandise**7K/yr-2.9%0.5% conv. [**All search terms **](https://flapen.com/research/uk/fashion/everton/search-terms)
## **Top everton products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£15K20%£31K30%£46K40%£61K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**FOCO Premier League Football Everton Fan House Shoes Moccasin Slippers Mens Size 12-13**FOCO**£20.63**4.5★277 rev](https://www.amazon.co.uk/dp/B08KXZNKPS) [2**Everton Crest Keyring - Multi-Colour**Everton**£5.75**4.6★223 rev](https://www.amazon.co.uk/dp/B00EJ1G5DW) [3**FOCO Officially Licensed Everton FC Blue Glide Backpack**FOCO**£20.53**4.0★2 rev](https://www.amazon.co.uk/dp/B0GPDWTW2Z) [4**Football Fan Lounge Socks - Great Gift For Football Fans - Shhh! The Match Is On (White/Royal Blue)**bring me socks**£7.03**4.7★2,174 rev](https://www.amazon.co.uk/dp/B08Z7H46ZH) [5**EVERTON FC GYM BAG Blue**Everton**£7.60**4.2★79 rev](https://www.amazon.co.uk/dp/B01M0DDBH7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FOCO Officially Licensed Everton FC Blue Glide Backpack**FOCO**£20.53**2 rev5mo ago](https://www.amazon.co.uk/dp/B0GPDWTW2Z) [**Everton FC Tea Tub Travel Mug Coffee Ceramic 500 ml with Lid Official Merchandise**Everton**£12.03**13 rev8mo ago](https://www.amazon.co.uk/dp/B0FYXW22J3) [**HWC Trading Everton Last Goodison Park Game Printed Memorabilia Signed Autograph Poster for Football Fans and Supporters - A3 Framed**HWC Trading**£25.14**15 rev11mo ago](https://www.amazon.co.uk/dp/B0FNX4VDGM) [**Castore Everton FC Unisex Kids Away Short Sleeve Shirt Pastel Yellow 9 Years**Castore**£22.86**0 rev1y ago](https://www.amazon.co.uk/dp/B0FHHPNFFR) [**Everton Gifts for Men Champions Metal Signs Gifts for Boys Plaque Funny A Grumpy Everton Fan Lves Here Wall Art Vintage Gift Man Cave Living Room Bars Sign Decorations Gift 20x30 Cm**Qylazune**£6.43**12 rev1y ago](https://www.amazon.co.uk/dp/B0FG2KNC67)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FOCO Officially Licensed Everton FC Blue Glide Backpack**FOCO**£20.53**4.0★**▲ 205%**](https://www.amazon.co.uk/dp/B0GPDWTW2Z) [**Castore Everton FC Unisex Kids Away Short Sleeve Shirt Pastel Yellow 9 Years**Castore**£22.86**0.0★**▲ 179%**](https://www.amazon.co.uk/dp/B0FHHPNFFR) [**FOCO Premier League Football Everton Fan House Shoes Moccasin Slippers Mens Size 12-13**FOCO**£20.63**4.5★**▲ 147%**](https://www.amazon.co.uk/dp/B08KXZNKPS) [**FOCO Officially Licensed All Over Team Print Football Mule Slippers (Everton FC) (6/7 UK)**FOCO**£17.46**4.4★**▲ 119%**](https://www.amazon.co.uk/dp/B0CF5YPR8Y) [**Football Fan Lounge Socks - Great Gift For Football Fans - Shhh! The Match Is On (White/Royal Blue)**bring me socks**£7.03**4.7★**▲ 39%**](https://www.amazon.co.uk/dp/B08Z7H46ZH)
**~~View all trending →~~**
## **What buyers say about everton**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**43%
*“Good quality, good price and quick delivery”*
**Gifting Purpose**30%
*“Great gift”*
**Product Condition**10%
*“Brand new, Everton supporter, dad”*
**Size-Overall**8%
*“Its a good size for a wall”*
**Comfort-Overall**5%
*“Comfortable”*
**Durability**3%
*“it feels like itll last”*
**Assembly/Installation**3%
*“was easy to put up”*
### **Top return reasons **
**Leak-Proof**21%
**Size-Overall**17%
**Frame Quality**17%
**Design-Overall**8%
**Sharpness**8%
**Quality-Overall**8%
**Defective Material/Parts**8%
**Scratch Resistance**8%
**Adhesion/Stickiness**4%
## **Common questions**
- **Is everton profitable to sell on Amazon United Kingdom?**
- The niche generates £153K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +17.6%. Flapen's verdict: Skip it (49/100).
- **How competitive is the everton niche?**
- 10 brands and 50 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 85% of demand.
- **When does demand for everton peak?**
- Demand peaks in Nov–Dec; the busiest month runs 7.9× the quietest.
- **What does it cost to enter the everton niche?**
- Listings span £4.91–£25.14; the average listing price is £12.01 (sweet spot $15–$100). The average incumbent carries 207 reviews — the moat a new listing must climb.
## **Related niches in Fashion**
- 69 [**mens boxers**](https://flapen.com/research/uk/fashion/mens-boxers)£2.8M/yr+21.3%**Launch it**- 70 [**sporran**](https://flapen.com/research/uk/fashion/sporran)£67K/yr+166.3%**Worth a look**- 70 [**racer back bra clip**](https://flapen.com/research/uk/fashion/racer-back-bra-clip)£52K/yr+181.5%**Worth a look**- 70 [**aviator sunglasses**](https://flapen.com/research/uk/fashion/aviator-sunglasses)£195K/yr+100.7%**Worth a look**- 70 [**gifts for colleagues**](https://flapen.com/research/uk/fashion/gifts-for-colleagues)£117K/yr+114.0%**Worth a look**- 70 [**mens shorts**](https://flapen.com/research/uk/fashion/mens-shorts)£679K/yr+220.7%**Worth a look**[**All Fashion niches **](https://flapen.com/research/uk/fashion)