---
title: "Search terms — england rugby shirt - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/england-rugby-shirt/search-terms"
last_updated: "2026-07-31T13:30:17.889Z"
locale: en
meta:
  description: "Niche score 45/100 · £43K/yr market · 193K searches/yr · £33.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · £43K/yr market · 193K searches/yr · £33.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — england rugby shirt - Flapen"
---

# **england rugby shirt**

**Skip it**

Soft demand (-57.9% this quarter) — this niche doesn't clear our bar today.

Market size 11Growth 0Conversion 8Competition 88Returns 83Price range 86Avg price 95Brand share 30Review moat 91Quality gap 42

**Avg price**

**Incredible****£33.02**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****179.03**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****27%**

top-5 click share — an open shelf

**Price range**

**Great****£5.12–£95.86**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.6%**

return rate — above 5% kills the launch gate

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Market size**

**Bad****£43K**

£43K/yr · 193K searches

**Conversion**

**Bad****0.7%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-57.9%**

90-day search growth — must beat 0% to launch

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")