---
title: "England Rugby Shirt — £43K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/england-rugby-shirt"
last_updated: "2026-07-31T11:41:39.253Z"
locale: en
meta:
description: "Niche score 45/100 · £43K/yr market · 193K searches/yr · £33.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £43K/yr market · 193K searches/yr · £33.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "England Rugby Shirt — £43K/yr Amazon UK Niche (2026) - Flapen"
---
# **england rugby shirt**
**Skip it**
Soft demand (-57.9% this quarter) — this niche doesn't clear our bar today.
Market size 11Growth 0Conversion 8Competition 88Returns 83Price range 86Avg price 95Brand share 30Review moat 91Quality gap 42
**Avg price**
**Incredible****£33.02**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****179.03**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Price range**
**Great****£5.12–£95.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****£43K**
£43K/yr · 193K searches
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-57.9%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, england rugby shirt is a £43K/yr Amazon United Kingdom market (193K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Feb–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **england rugby shirt market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£50K–£66K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#591**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **68%**
- **Out of stock**
- **32.1%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**13 **▲rising
**Sellers**
**32**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**27%**
Top 20: 61%
**Open market**
**8%**
- Castore50% - Umbro15% - GIFTS 4 ALL12% - Canterbury5% - Purple Print House5% - New Model UK5% - Open — no brand owns it (7 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -57.9% search growth over the last 90 days.
15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Nov, Dec · busiest ÷ quietest = 5.3×
[**Open Trend **](https://flapen.com/research/uk/fashion/england-rugby-shirt/trend)
## **Top england rugby shirt search terms**
- **england rugby shirt**93K/yr-67.7%0.4% conv. - **england rugby**68K/yr-50.6%0.2% conv. - **england rugby shirts for men**9K/yr+49.6%0.4% conv. - **england rugby top**9K/yr-59.6%0.3% conv. - **england rugby tops women**5K/yr-70.4%0.1% conv. - **mens england rugby shirt**5K/yr-55.7%0.7% conv. - **england rugby shirt 2025**5K/yr-83.5%0.0% conv. [**All search terms **](https://flapen.com/research/uk/fashion/england-rugby-shirt/search-terms)
## **Top england rugby shirt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£1K6%£3K9%£4K12%£5K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)7 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Castore Mens Home Short Sleeve Shirt (England Rugby)**Castore**£53.15**4.2★12 rev](https://www.amazon.co.uk/dp/B0FJFNWKBH) [2**Umbro Mens England Home Long Sleeve Shirt 2024 Adults White XL**Umbro**£24.64**4.4★13 rev](https://www.amazon.co.uk/dp/B0DWFX7NGT) [3**GIFTS 4 ALL Official England RFU Rugby Sweatshirt England Rose Crest Hoodie (UK Alpha L Regular NAVY BLUE)**GIFTS 4 ALL**£31.59**4.4★29 rev](https://www.amazon.co.uk/dp/B0D8WMRB4N) [4**Castore Mens Home Short Sleeve Shirt (England Rugby)**Castore**£48.54**4.2★12 rev](https://www.amazon.co.uk/dp/B0FJFQLLS6) [5**British & Irish Lions Canterbury Adult Unisex Official Canterbury Replica Rugby Jersey | Player Fit | Moisture Wicking Red Dahlia 2XL**Canterbury**£30.87**4.7★286 rev](https://www.amazon.co.uk/dp/B0CW5RNYGG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Castore England Rugby Unisex Off Pitch Tee White 11 Years**Castore**£32.47**0 rev2mo ago](https://www.amazon.co.uk/dp/B0H2LW4DFT) [**Castore England Rugby Unisex Off Pitch Tee White 9 Years**Castore**£34.36**0 rev2mo ago](https://www.amazon.co.uk/dp/B0H2M7ZMD2) [**Castore England Rugby Unisex Off Pitch Tee Black 11 Years**Castore**£32.96**0 rev2mo ago](https://www.amazon.co.uk/dp/B0H2M5TJSQ) [**Castore England Rugby Unisex Off Pitch Tee Black 13 Years**Castore**£34.19**0 rev2mo ago](https://www.amazon.co.uk/dp/B0H2M1TVG8) [**Castore England Rugby Mens Performace Short Sleeve Tee Black/Persian Red M**Castore**£38.92**1 rev2mo ago](https://www.amazon.co.uk/dp/B0H2JSVR2K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Castore England Rugby Unisex Off Pitch Tee White 9 Years**Castore**£34.36**0.0★**▲ 61%**](https://www.amazon.co.uk/dp/B0H2M7ZMD2) [**Castore England Rugby Unisex Off Pitch Tee Black 13 Years**Castore**£34.19**0.0★**▲ 60%**](https://www.amazon.co.uk/dp/B0H2M1TVG8) [**Castore England Rugby Unisex Off Pitch Tee Black 11 Years**Castore**£32.96**0.0★**▲ 60%**](https://www.amazon.co.uk/dp/B0H2M5TJSQ) [**Castore England Rugby Mens Performace Short Sleeve Tee Black/Persian Red XL**Castore**£44.32**5.0★**▲ 60%**](https://www.amazon.co.uk/dp/B0H2JXRPQL) [**Castore England Rugby Unisex Off Pitch Tee White 11 Years**Castore**£32.47**0.0★**▲ 60%**](https://www.amazon.co.uk/dp/B0H2LW4DFT)
**~~View all trending →~~**
## **What buyers say about england rugby shirt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**43%
*“Excellent quality product”*
**Size-Overall**25%
*“Fits well”*
**Heel Support**10%
*“My daughter also says she feels like it gives her they extra support is well around her feet”*
**Value For Money**10%
*“great price too”*
### **What buyers complain about **
**Size-Overall**27%
*“Not regular size”*
**Advertised Vs Actual Product**20%
*“Misleading”*
**Durability**11%
*“Didnt last long”*
**Value For Money**7%
*“Not good value for money as similarly priced to full size rugby balls”*
**Scratch Resistance**4%
*“very scratched when arrived”*
**Adhesion/Stickiness**4%
*“doesnt actually stay on the laces”*
**Inflation/Deflation**4%
*“Did not inflate”*
**Strength**4%
*“not strong enough”*
**Functionality-Overall**4%
*“execution is poor”*
**Material Quality**4%
*“Too small and the quality of the material isn't what official England Rugby shirts used to be”*
### **Top return reasons **
**Size-Overall**78%
**Advertised Vs Actual Product**6%
**Length**3%
**Durability**3%
**Color**3%
**Material Quality**2%
**Quality-Overall**2%
**Visibility**1%
**Flatness**1%
**Shape/Style**1%
## **Common questions**
- **Is england rugby shirt profitable to sell on Amazon United Kingdom?**
- The niche generates £43K/yr across 62 tracked products. 0 of 27 products launched in the last 360 days are still selling. 90-day search growth is -57.9%. Flapen's verdict: Skip it (45/100).
- **How competitive is the england rugby shirt niche?**
- 13 brands and 32 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in england rugby shirt?**
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Durability. The return rate is 1.6%.
- **When does demand for england rugby shirt peak?**
- Demand peaks in Feb–Nov–Dec; the busiest month runs 5.3× the quietest.
- **What does it cost to enter the england rugby shirt niche?**
- Listings span £5.12–£95.86; the average listing price is £33.02 (sweet spot $15–$100). The average incumbent carries 179 reviews — the moat a new listing must climb.
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