---
title: "England Ladies Football Top — £29K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/england-ladies-football-top"
last_updated: "2026-07-31T11:55:30.603Z"
locale: en
meta:
description: "Niche score 67/100 · £29K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 67/100 · £29K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "England Ladies Football Top — £29K/yr Amazon UK Niche (2026) - Flapen"
---
# **england ladies football top**
**Worth a look**
Shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 7Growth 100Conversion 11Competition 79Returns 96Price range 83Avg price 78Brand share 62Review moat 81Quality gap 97
**Growth**
**Incredible****>1,000%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Price range**
**Great****£5.32–£70.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****380.59**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Avg price**
**Great****£16.09**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£29K**
£29K/yr · 214K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, england ladies football top is a £29K/yr Amazon United Kingdom market (214K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 67/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **england ladies football top market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£20K–£24K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#2,717**
- **Page quality**
- **0%**
- **Prime**
- **76%**
- **Sponsored**
- **80%**
- **Out of stock**
- **21.1%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**19 **▲rising
**Sellers**
**21**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**36%**
Top 20: 66%
**Open market**
**27%**
- Second Ave Gift Company40% - Purple Print House11% - I LOVE FANCY DRESS6% - Brand Threads6% - For G and PL5% - Generic5%
## **Demand & seasonality**
Weekly Amazon search volume, last 87 weeks — >1,000% search growth over the last 90 days.
50K30KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26 seasonOctDecMarAprMayJunJulAugSepOctNovMarAprMayJun
Peak months: Jun, Jul · busiest ÷ quietest = 234.1×
[**Open Trend **](https://flapen.com/research/uk/fashion/england-ladies-football-top/trend)
## **Top england ladies football top search terms**
- **england top women**84K/yr>1,000%0.2% conv. - **womens england top**73K/yr>1,000%0.3% conv. - **ladies england top**16K/yr>1,000%0.2% conv. - **england womens top**15K/yr>1,000%0.3% conv. - **womens england shirt**11K/yr>1,000%0.3% conv. - **womens england football top**9K/yr>1,000%0.3% conv. - **england tops women**8K/yr>1,000%0.2% conv. [**All search terms **](https://flapen.com/research/uk/fashion/england-ladies-football-top/search-terms)
## **Top england ladies football top products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£8686%£2K9%£3K12%£3K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Second Ave Womens Ladies England Flag Badge Euros World Cup Football Red T Shirt Top Kit**Second Ave Gift Company**£10.94**3.7★99 rev](https://www.amazon.co.uk/dp/B0D2L8BXP8) [2**Second Ave Womens Ladies England Flag Badge Euros World Cup Football White T Shirt Top Kit**Second Ave Gift Company**£10.72**3.2★54 rev](https://www.amazon.co.uk/dp/B0D2624JWP) [3**I LOVE FANCY DRESS Ref Cant Hear You Babe X England Womens Football T Shirt Funny England Fan Shirt Lions Supporter Tee St George Flag Graphic Womens Football Supporter Top**I LOVE FANCY DRESS**£12.43**5.0★2 rev](https://www.amazon.co.uk/dp/B0GWRTWK6G) [4**Second Ave Womens Ladies England Flag Badge Euros World Cup Football Red T Shirt Top Kit**Second Ave Gift Company**£10.93**3.7★99 rev](https://www.amazon.co.uk/dp/B0D2L7TQG4) [5**England Baby Tee for Women St Georges Cross English Football Short T Shirt L White**Purple Print House**£14.87**4.2★9 rev](https://www.amazon.co.uk/dp/B0D2LP35TV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Womens England Football Shirt 2026 World Cup Shirts Clear Printed Lightweight Scotland Football Tops Women V Neck Breathable Short Sleeve Comfortable Training Top Stretch Loose Summer Ladies Tops**Keuvium**£6.31**4 rev3w ago](https://www.amazon.co.uk/dp/B0H2TWWKZS) [**England Football Shirt Womens Top**Generic**£6.30**22 rev4w ago](https://www.amazon.co.uk/dp/B0H6MRH6VN) [**England Football Ladies T-Shirt Womens Short Sleeve 100% Cotton Crew Neck Tee Red Supporters Fan Top Classic Graphic Print Machine Washable Red Sizes S M L XL 2XL**Brand Threads**£14.78**0 rev1mo ago](https://www.amazon.co.uk/dp/B0H3PD62L2) [**England Football Ladies T-Shirt Womens Short Sleeve 100% Cotton Crew Neck Tee Grey Supporters Fan Top Classic Graphic Print Machine Washable Grey Sizes S M L XL 2XL**Brand Threads**£14.88**0 rev1mo ago](https://www.amazon.co.uk/dp/B0H3P5JY7M) [**Sanfran Clothing England Baby Tee T-Shirt Top English World Football Shirt Country Soccer Team 2026 Womens Flag Varsity Shirt White - XS**Sanfran Clothing**£14.03**0 rev1mo ago](https://www.amazon.co.uk/dp/B0H3MQZD7C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**England Shirt Women - Womens England Flag Badge T Shirt - Football Country European Supporters 2020 Retro Tee Her - English Tournament 2021 Footy Soccer Top M White**Purple Print House**£15.75**4.2★**— 1%**](https://www.amazon.co.uk/dp/B094CYPKH1) [**England Football Ladies T-Shirt Womens Short Sleeve 100% Cotton Crew Neck Tee Grey Supporters Fan Top Classic Graphic Print Machine Washable Grey Sizes S M L XL 2XL**Brand Threads**£14.88**0.0★**— 1%**](https://www.amazon.co.uk/dp/B0H3P5JY7M) [**HOOUDO Football Jerseys 2026 England Football Shirt for Women UK Jersey Soft Lightweight Tshirt Classic Clear Printed Training Top Breathable Ladies Soccer Clothes Tops**HOOUDO**£5.32**2.3★**— 1%**](https://www.amazon.co.uk/dp/B0H1X23QGF) [**Pink Malibu England Football Shirt Breathable Fabric Unisex for Training World Cup and Euros White Small White**Pink Malibu**£16.29**3.7★**— 1%**](https://www.amazon.co.uk/dp/B0GVV3V9C1) [**England Shirt Women - Womens England Flag Badge T Shirt - Football Country European Supporters 2020 Retro Tee Her - English Tournament 2021 Footy Soccer Top L Red**Purple Print House**£15.64**4.2★**— 1%**](https://www.amazon.co.uk/dp/B094CYV7LY)
**~~View all trending →~~**
## **What buyers say about england ladies football top**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**28%
*“Excellent quality”*
**Size-Overall**23%
*“Great fit”*
**Value For Money**19%
*“Great shirt,good value for money”*
**Comfort-Overall**5%
*“Comfortable”*
**Material Quality**4%
*“Nice material very comfortable”*
**Advertised Vs Actual Product**3%
*“Does exactly what it says on the tin”*
**Washability**2%
*“Good quality washed well”*
**Shape/Style**2%
*“the style is exactly what I wanted”*
**Thickness**2%
*“Cheap top for football shirt day at work for charity I'm quite surprised of the thickness for the price”*
### **What buyers complain about **
**Size-Overall**48%
*“Bit tight”*
**Quality-Overall**17%
*“Poor quality”*
**Material Quality**5%
*“Disappointed- awful material looks cheap”*
**Shrinkage Resistance**3%
*“T shirt shrunk in wash”*
**Color**2%
*“not only did it lose quite a bit of its colour”*
**Stretchability/Expandability/Elasticity**2%
*“the pic looks like a stretchy material nope do not buy”*
**Sleeve Fit**2%
*“the sleeves could be a little bit more longer”*
**Advertised Vs Actual Product**2%
*“Looks nothing like the photos”*
**Arm Fit**2%
*“also the arms are absolutely massive”*
**Smell**1%
*“The reason I had to wash before wearing was the awful smell coming from the material”*
### **Top return reasons **
**Size-Overall**74%
**Quality-Overall**10%
**Material Quality**6%
**Advertised Vs Actual Product**2%
**Length**1%
**Value For Money**1%
**Smell**1%
**Shape/Style**1%
**Color**1%
**Transparency**1%
## **Common questions**
- **Is england ladies football top profitable to sell on Amazon United Kingdom?**
- The niche generates £29K/yr across 59 tracked products. 0 of 29 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (67/100).
- **How competitive is the england ladies football top niche?**
- 19 brands and 21 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in england ladies football top?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 0.9%.
- **When does demand for england ladies football top peak?**
- Demand peaks in Jun–Jul; the busiest month runs 234.1× the quietest.
- **What does it cost to enter the england ladies football top niche?**
- Listings span £5.32–£70.80; the average listing price is £16.09 (sweet spot $15–$100). The average incumbent carries 381 reviews — the moat a new listing must climb.
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