---
title: "Trend — england football shirt - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/england-football-shirt/trend"
last_updated: "2026-07-31T14:29:25.580Z"
locale: en
meta:
  description: "Niche score 69/100 · £158K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 69/100 · £158K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — england football shirt - Flapen"
---

# **england football shirt**

**Worth a look**

Shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 33Growth 100Conversion 6Competition 85Returns 97Price range 86Avg price 83Brand share 43Review moat 93Quality gap 88

**Growth**

**Incredible****>1,000%**

90-day search growth — must beat 0% to launch

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****142.84**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Price range**

**Great****£6.21–£88.85**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Avg price**

**Great****£18.35**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****£158K**

£158K/yr · 2.0M searches

**Conversion**

**Bad****0.4%**

search→purchase rate — share of searches ending in a sale

**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")