---
title: "England Football Shirt — £158K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/england-football-shirt"
last_updated: "2026-07-31T12:46:52.909Z"
locale: en
meta:
description: "Niche score 69/100 · £158K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 69/100 · £158K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "England Football Shirt — £158K/yr Amazon UK Niche (2026) - Flapen"
---
# **england football shirt**
**Worth a look**
Shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 33Growth 100Conversion 6Competition 85Returns 97Price range 86Avg price 83Brand share 43Review moat 93Quality gap 88
**Growth**
**Incredible****>1,000%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****142.84**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****£6.21–£88.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Avg price**
**Great****£18.35**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£158K**
£158K/yr · 2.0M searches
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, england football shirt is a £158K/yr Amazon United Kingdom market (2.0M searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 69/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **england football shirt market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **£147K–£184K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#427**
- **Page quality**
- **0%**
- **Prime**
- **60%**
- **Sponsored**
- **60%**
- **Out of stock**
- **15.2%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**18 **▲rising
**Sellers**
**40**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**30%**
Top 20: 64%
**Open market**
**17%**
- Score Draw38% - Second Ave Gift Company23% - NIKE9% - Pink Malibu6% - Outerstuff4% - The England Football Association3% - Open — no brand owns it (12 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — >1,000% search growth over the last 90 days.
350K250KSpike '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul · busiest ÷ quietest = 75.0×
[**Open Trend **](https://flapen.com/research/uk/fashion/england-football-shirt/trend)
## **Top england football shirt search terms**
- **england football shirt**987K/yr>1,000%0.2% conv. - **england shirt**258K/yr>1,000%0.1% conv. - **england top**124K/yr>1,000%0.1% conv. - **england t shirt**121K/yr>1,000%0.1% conv. - **england football shirt 2026**61K/yr>1,000%0.1% conv. - **england football shirt women**55K/yr>1,000%0.1% conv. - **retro england football shirt**38K/yr>1,000%0.3% conv. - **england shirts for men**39K/yr>1,000%0.2% conv. - **womens england football shirt**32K/yr>1,000%0.1% conv. - **england shirt women**30K/yr>1,000%0.2% conv. [**All search terms **](https://flapen.com/research/uk/fashion/england-football-shirt/search-terms)
## **Top england football shirt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£5K6%£9K9%£14K12%£19K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nike Mens ENT Dri-Fit SS Stadium Home Jersey White/Speed Red/Obsidian/Obsid L**NIKE**£88.85**4.4★37 rev](https://www.amazon.co.uk/dp/B0FNRLY8N6) [2**Score Draw England 1990 World Cup Third Shirt Blue Medium Polyester**Score Draw**£30.85**4.3★28 rev](https://www.amazon.co.uk/dp/B0FX3KC6JX) [3**Score Draw England 1990 World Cup Finals Retro Football Shirt White X-Large Polyester**Score Draw**£31.86**4.6★328 rev](https://www.amazon.co.uk/dp/B01AU2H9XS) [4**Score Draw England 1996 European Championship Retro Shirt White Large Polyester**Score Draw**£32.42**4.5★296 rev](https://www.amazon.co.uk/dp/B01AU2DQY4) [5**Second Ave Mens Unisex England Flag Badge Euros World Cup Football White Retro Ringer T Shirt Top Kit**Second Ave Gift Company**£13.33**3.6★68 rev](https://www.amazon.co.uk/dp/B0D2LFG95N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**England 3 Lions Ringer T-Shirt With Contrasting Collar and Cuffs - Small England Motiff - 100% Cotton - Sizes Small to 3XL - Assorted Colours (UK Alpha XL Regular Regular White/Navy)**Cyclops Print**£15.40**24 rev2mo ago](https://www.amazon.co.uk/dp/B0GZ4YSX5D) [**Pink Malibu England Football Shirt Breathable Fabric Unisex for Training World Cup and Euros White Small White**Pink Malibu**£16.29**25 rev3mo ago](https://www.amazon.co.uk/dp/B0GVV3V9C1) [**Pink Malibu England Football Shirt Breathable Fabric Unisex for Training World Cup and Euros White XL White**Pink Malibu**£16.42**25 rev3mo ago](https://www.amazon.co.uk/dp/B0GVVNHMKP) [**Outerstuff Mens T-Shirt England Football Fan T-Shirt Three Lions Graphic Tee Cotton Casual Football Top Black**Outerstuff**£24.44**16 rev4mo ago](https://www.amazon.co.uk/dp/B0GSXH9DCV) [**Outerstuff Mens T-Shirt England Football Fan T-Shirt Classic Three Lions Tee Cotton Football Casual Top White**Outerstuff**£24.34**16 rev4mo ago](https://www.amazon.co.uk/dp/B0GSXBR94G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**England 3 Lions Ringer T-Shirt With Contrasting Collar and Cuffs - Small England Motiff - 100% Cotton - Sizes Small to 3XL - Assorted Colours (UK Alpha XL Regular Regular White/Navy)**Cyclops Print**£15.40**3.8★**— 1%**](https://www.amazon.co.uk/dp/B0GZ4YSX5D) [**Score Draw England 1990 Out Retro Football Shirt Black Large Polyester**Score Draw**£31.81**4.7★**— 1%**](https://www.amazon.co.uk/dp/B094WCM6FV) [**Outerstuff Mens T-Shirt England Football Fan T-Shirt Three Lions Graphic Tee Cotton Casual Football Top Black**Outerstuff**£24.44**4.4★**— 1%**](https://www.amazon.co.uk/dp/B0GSXH9DCV) [**Pink Malibu England Football Shirt Breathable Fabric Unisex for Training World Cup and Euros White Small White**Pink Malibu**£16.29**3.7★**— 1%**](https://www.amazon.co.uk/dp/B0GVV3V9C1) [**Score Draw England 1990 World Cup Third Shirt Blue Large Polyester**Score Draw**£30.10**4.3★**— 1%**](https://www.amazon.co.uk/dp/B0FX3F3WXF)
**~~View all trending →~~**
## **What buyers say about england football shirt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**31%
*“Good quality”*
**Size-Overall**21%
*“fits great”*
**Value For Money**17%
*“Great shirt,good value for money”*
**Material Quality**9%
*“Great product a little on the tight side great material”*
**Comfort-Overall**5%
*“was impressed by how comfortable it felt throughout the day”*
**Advertised Vs Actual Product**3%
*“Does exactly what it says on the tin”*
**Washability**2%
*“Good quality washed well”*
**Thickness**1%
*“Cheap top for football shirt day at work for charity I'm quite surprised of the thickness for the price”*
**Shape/Style**1%
*“the style is exactly what I wanted”*
**Print Quality**1%
*“The print is great”*
### **What buyers complain about **
**Size-Overall**44%
*“Wrong size”*
**Quality-Overall**18%
*“Looks cheap”*
**Material Quality**8%
*“Disappointed- awful material looks cheap”*
**Color**3%
*“not only did it lose quite a bit of its colour”*
**Shrinkage Resistance**3%
*“Washed once and shrunk so too tight”*
**Stain Resistance**3%
*“its easy to get stain”*
**Stretchability/Expandability/Elasticity**3%
*“the pic looks like a stretchy material nope do not buy”*
**Value For Money**2%
*“perhaps slightly expensive at £19.99 at time of review”*
### **Top return reasons **
**Size-Overall**77%
**Quality-Overall**9%
**Material Quality**5%
**Advertised Vs Actual Product**1%
**Stain Resistance**1%
**Transparency**1%
**Thin**1%
**Print Quality**1%
**Color**1%
**Waist Fit**0%
## **Common questions**
- **Is england football shirt profitable to sell on Amazon United Kingdom?**
- The niche generates £158K/yr across 67 tracked products. 4 of 23 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (69/100).
- **How competitive is the england football shirt niche?**
- 18 brands and 40 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in england football shirt?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 0.7%.
- **When does demand for england football shirt peak?**
- Demand peaks in Jun–Jul; the busiest month runs 75.0× the quietest.
- **What does it cost to enter the england football shirt niche?**
- Listings span £6.21–£88.85; the average listing price is £18.35 (sweet spot $15–$100). The average incumbent carries 143 reviews — the moat a new listing must climb.
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