---
title: "Encanto Costume — £15K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/encanto-costume"
last_updated: "2026-07-31T17:33:16.660Z"
locale: en
meta:
description: "Niche score 38/100 · £15K/yr market · 45K searches/yr · £12.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £15K/yr market · 45K searches/yr · £12.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Encanto Costume — £15K/yr Amazon UK Niche (2026) - Flapen"
---
# **encanto costume**
**Skip it**
Soft demand (-75.1% this quarter) — this niche doesn't clear our bar today.
Market size 4Growth 0Conversion 34Competition 60Returns 69Price range 53Avg price 53Brand share 20Review moat 93Quality gap 67
**Review moat**
**Great****139.7**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****£12.31**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£2.43–£29.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£15K**
£15K/yr · 45K searches
**Growth**
**Bad****-75.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, encanto costume is a £15K/yr Amazon United Kingdom market (45K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 38/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **encanto costume market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **£3K–£6K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#2,460**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **55%**
- **Out of stock**
- **21.1%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**25**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 89%
**Open market**
**4%**
- Disney30% - Disguise26% - EARJIA20% - Foierp12% - LZH5% - URAQT4% - Open — no brand owns it (5 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -75.1% search growth over the last 90 days.
8K6KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar · busiest ÷ quietest = 7.4×
[**Open Trend **](https://flapen.com/research/uk/fashion/encanto-costume/trend)
## **Top encanto costume search terms**
- **encanto costume**14K/yr-67.6%1.1% conv. - **mirabel costume**10K/yr-59.6%1.2% conv. - **encanto dress**4K/yr-73.3%0.5% conv. - **encanto dress up**3K/yr-79.8%1.5% conv. - **mirabel dress**1K/yr+17.0%1.3% conv. - **mirabelle costume**4K/yr-92.2%0.0% conv. - **encanto fancy dress**2K/yr-86.1%1.4% conv. - **mirabel costume kids**573/yr-40.4%1.9% conv. - **encanto costumes for girls**3K/yr-93.0%0.6% conv. - **encanto mirabel costume**881/yr-71.2%2.9% conv. [**All search terms **](https://flapen.com/research/uk/fashion/encanto-costume/search-terms)
## **Top encanto costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£6018%£1K12%£2K16%£2K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**EARJIA Princess Costume for Girls Princess Blue Purple Dress for Kids Birthday Christmas Halloween Carnival Outfit with Accessories**EARJIA**£12.04**4.7★62 rev](https://www.amazon.co.uk/dp/B0F5H8FL4H) [2**Foierp Mirabel Costume Dress for Girls - Isabella Princess Costume Dress Up Cartoon Outfit Cosplay Party Halloween Fancy Dresses 6-7 Years**Foierp**£12.51**4.4★65 rev](https://www.amazon.co.uk/dp/B0B2DYBP93) [3**Disney Official Encanto Dress for Girls Long Chiffon Encanto Skirt + T-Shirt Set 2 Piece Outfit Mirabel Dress Up Costume Age 9-10 Years**Disney**£11.61**5.0★5 rev](https://www.amazon.co.uk/dp/B0C6MY6HTK) [4**Disguise Disney Encanto Mirabel Costume Official Disney License Fancy Dress Up for Girls Ideal for Encanto Fans Features A Multi-Colour Dress with Butterfly Shoulder Detail 4-6 years**Disguise**£11.79**4.1★12 rev](https://www.amazon.co.uk/dp/B0C8JDB5DK) [5**EARJIA Princess Costume for Girls Princess Blue Purple Dress for Kids Birthday Christmas Halloween Carnival Outfit with Accessories**EARJIA**£12.91**4.7★62 rev](https://www.amazon.co.uk/dp/B0F5H6QSWS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**EARJIA Princess Costume for Girls Princess Blue Purple Dress for Kids Birthday Christmas Halloween Carnival Outfit with Accessories**EARJIA**£12.02**62 rev1y ago](https://www.amazon.co.uk/dp/B0F5H93LG2) [**EARJIA Princess Costume for Girls Princess Blue Purple Dress for Kids Birthday Christmas Halloween Carnival Outfit with Accessories**EARJIA**£12.04**62 rev1y ago](https://www.amazon.co.uk/dp/B0F5H8FL4H) [**EARJIA Princess Costume for Girls Princess Blue Purple Dress for Kids Birthday Christmas Halloween Carnival Outfit with Accessories**EARJIA**£12.91**62 rev1y ago](https://www.amazon.co.uk/dp/B0F5H6QSWS) [**Disguise Disney Encanto Mirabel Costume Official Disney License Fancy Dress Up for Girls Ideal for Encanto Fans Features A Multi-Colour Dress with Butterfly Shoulder Detail 4-6 years**Disguise**£11.79**12 rev2y ago](https://www.amazon.co.uk/dp/B0C8JDB5DK) [**Disguise Disney Encanto Mirabel Costume Official Disney License Fancy Dress Up for Girls Ideal for Encanto Fans Features A Multi-Colour Dress with Butterfly Shoulder Detail Size 2 Years**Disguise**£10.51**12 rev2y ago](https://www.amazon.co.uk/dp/B0CG1BW5KN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Disney Girls Encanto Nightdress Floral Pattern 7-8 Years Blue**Disney**£7.09**4.5★**▲ 70%**](https://www.amazon.co.uk/dp/B0BKG772WR) [**Disney Girls Encanto Nightdress Mirabel Dress 3-4 Years**Disney**£6.66**4.4★**▲ 68%**](https://www.amazon.co.uk/dp/B0BKGW1XWK) [**LZH Mirabel Costume Dress For Girls Cosplay Isabela Madrigal Princess Halloween Dress Up With Glasses Earrings**LZH**£17.14**4.6★**▲ 65%**](https://www.amazon.co.uk/dp/B09V6SZNBB) [**Disney Official Encanto Dress for Girls Long Chiffon Encanto Skirt + T-Shirt Set 2 Piece Outfit Mirabel Dress Up Costume Age 3-4 Years**Disney**£9.59**5.0★**▲ 58%**](https://www.amazon.co.uk/dp/B0C6MYW11T) [**Disney Official Deluxe Mirabel Encanto Costume For Girls Super Soft Material Dress Up Outfit For Christmas Halloween 7-8 Years**Disguise**£11.38**4.2★**▲ 53%**](https://www.amazon.co.uk/dp/B09ZF2ZX71)
**~~View all trending →~~**
## **What buyers say about encanto costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**42%
*“Fits well, looks lovely”*
**Design-Overall**33%
*“The dress looks gorgeous”*
**Value For Money**8%
*“great value for money for a Disney dress”*
**Color**8%
*“Beautiful fit and colours”*
**Quality-Overall**8%
*“Brought for my niece fancy dress good quality”*
### **What buyers complain about **
**Size-Overall**100%
*“was too small unfortunately”*
### **Top return reasons **
**Size-Overall**91%
**Quality-Overall**6%
**Thin**2%
**Print Quality**2%
**Value For Money**2%
**Durability**1%
## **Common questions**
- **Is encanto costume profitable to sell on Amazon United Kingdom?**
- The niche generates £15K/yr across 33 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -75.1%. Flapen's verdict: Skip it (38/100).
- **How competitive is the encanto costume niche?**
- 11 brands and 25 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in encanto costume?**
- Top complaints mined from reviews: Size-Overall. The return rate is 2.2%.
- **When does demand for encanto costume peak?**
- Demand peaks in Feb–Mar; the busiest month runs 7.4× the quietest.
- **What does it cost to enter the encanto costume niche?**
- Listings span £2.43–£29.12; the average listing price is £12.31 (sweet spot $15–$100). The average incumbent carries 140 reviews — the moat a new listing must climb.
## **Related niches in Fashion**
- 69 [**mens boxers**](https://flapen.com/research/uk/fashion/mens-boxers)£2.8M/yr+21.3%**Launch it**- 70 [**sporran**](https://flapen.com/research/uk/fashion/sporran)£67K/yr+166.3%**Worth a look**- 70 [**racer back bra clip**](https://flapen.com/research/uk/fashion/racer-back-bra-clip)£52K/yr+181.5%**Worth a look**- 70 [**aviator sunglasses**](https://flapen.com/research/uk/fashion/aviator-sunglasses)£195K/yr+100.7%**Worth a look**- 70 [**gifts for colleagues**](https://flapen.com/research/uk/fashion/gifts-for-colleagues)£117K/yr+114.0%**Worth a look**- 70 [**mens shorts**](https://flapen.com/research/uk/fashion/mens-shorts)£679K/yr+220.7%**Worth a look**[**All Fashion niches **](https://flapen.com/research/uk/fashion)