---
title: "Trend — elastic laces - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/elastic-laces/trend"
last_updated: "2026-07-31T12:58:14.870Z"
locale: en
meta:
  description: "Niche score 40/100 · £168K/yr market · 606K searches/yr · £4.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 40/100 · £168K/yr market · 606K searches/yr · £4.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — elastic laces - Flapen"
---

# **elastic laces**

**Skip it**

Prices mostly outside the sweet spot ($3.06–$6.82) — this niche doesn't clear our bar today.

Market size 35Growth 29Conversion 66Competition 23Returns 97Price range 0Avg price 13Brand share 27Review moat 23Quality gap 67

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****5.9%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****£168K**

£168K/yr · 606K searches

**Growth**

**Okay****+3.3%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****73%**

top-5 click share — a locked-up shelf

**Review moat**

**Bad****7,365.88**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****£4.66**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£3.06–£6.82**

cheapest to priciest tracked listing — scored on the share inside $15–$100