---
title: "Earrings — £6.2M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/earrings"
last_updated: "2026-07-31T11:19:38.141Z"
locale: en
meta:
description: "Niche score 55/100 · £6.2M/yr market · 10.9M searches/yr · £26.08 avg price. Soft demand (-2.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £6.2M/yr market · 10.9M searches/yr · £26.08 avg price. Soft demand (-2.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Earrings — £6.2M/yr Amazon UK Niche (2026) - Flapen"
---
# **earrings**
**Worth a look**
Shows a $6.2M/yr market, but soft demand (-2.5% this quarter) keeps it on the watch list.
Market size 99Growth 24Conversion 27Competition 24Returns 95Price range 43Avg price 95Brand share 39Review moat 63Quality gap 67
**Market size**
**Incredible****£6.2M**
£6.2M/yr · 10.9M searches
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£26.08**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****994.14**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£5.01–£201.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-2.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, earrings is a £6.2M/yr Amazon United Kingdom market (10.9M searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **earrings market data**
- **Units sold / yr**
- **200K–250K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **£5.2M–£6.5M**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#162**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▼falling
**Sellers**
**25**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**15%**
- CASSIECA47% - Swarovski13% - LOLIAS13% - PRETOLE5% - AVYRING4% - JEMARA4% - Open — no brand owns it (5 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.5% search growth over the last 90 days.
500K300KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/uk/fashion/earrings/trend)
## **Top earrings search terms**
- **earrings**1.7M/yr-6.2%0.1% conv. - **jewellery**1.4M/yr+1.4%0.0% conv. - **silver earrings for women**1.2M/yr+2.4%0.0% conv. - **earrings for women**1.1M/yr-4.7%0.1% conv. - **gold earrings for women**837K/yr+3.2%0.0% conv. - **sterling silver earrings**644K/yr+1.0%0.0% conv. - **flat back earrings**430K/yr-3.0%0.3% conv. - **gold earrings**463K/yr+4.0%0.0% conv. - **swarovski earrings**538K/yr-15.4%0.1% conv. - **silver earrings**349K/yr+13.7%0.1% conv. [**All search terms **](https://flapen.com/research/uk/fashion/earrings/search-terms)
## **Top earrings products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£937K30%£1.9M45%£2.8M60%£3.7M1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CASSIECA 12Pairs Flat Back Earrings for Women Hypoallergenic Surgical Steel Earrings for Sensitive Ears Silver Hoop Stud Sleeper Earring Flatback Cartilage Tragus Helix Piercing Earring**CASSIECA**£11.08**4.3★797 rev](https://www.amazon.co.uk/dp/B0DJ2BKL73) [2**LOLIAS 24 Pairs Flat Back Earrings Sterling Silver Titanium Earrings for Women Hypoallergenic Screw Back Silver Stud Earring For Women Girls Heart Pearl Flower Small Helix Tragus Piercing Jewellery**LOLIAS**£10.40**4.4★356 rev](https://www.amazon.co.uk/dp/B0C5BWVXMN) [3**Swarovski Angelic set Round cut White Rhodium plated**Swarovski**£201.41**4.1★637 rev](https://www.amazon.co.uk/dp/B0765Q9V95) [4**3 Pairs Sterling Silver Hoop Earrings for Women S925 Huggie Hoop Earrings With Cubic Zirconia Small Cartilage Sleepers Huggie Hinged Earrings Set for Girls Men**PRETOLE**£7.31**4.3★629 rev](https://www.amazon.co.uk/dp/B0B4FYBWMX) [5**Swarovski Angelic Square Stud Pierced Earrings Aqua Rhodium plated from the Amazon Exclusive Swarovski Angelic Square Collection**Swarovski**£28.66**4.6★2,664 rev](https://www.amazon.co.uk/dp/B0814YG11S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**YOUNGYUE 2mm Sterling Silver Hoop Earrings for Women Hypoallergenic 925 Sterling Silver Hoop Earrings Lightweight Large Hoops Earring 20/30/40/50/60/70mm**YOUNGYUE**£8.20**299 rev8mo ago](https://www.amazon.co.uk/dp/B0FH5ZSB63) [**JEMARA Gold Hoop Earrings For Women 14K Gold Plated Small Hoop Earrings Cubic Zirconia Stud Huggie Cartilage Earring Sets for Multiple Piercing 4 Paris Gold Earrings Set for Women**JEMARA**£8.18**229 rev1y ago](https://www.amazon.co.uk/dp/B0DFHDLWM2) [**CASSIECA 12Pairs Flat Back Earrings for Women Hypoallergenic Surgical Steel Earrings for Sensitive Ears Silver Hoop Stud Sleeper Earring Flatback Cartilage Tragus Helix Piercing Earring**CASSIECA**£11.08**797 rev1y ago](https://www.amazon.co.uk/dp/B0DJ2BKL73) [**CASSIECA 12Pairs Gold Earrings for Women Hypoallergenic Surgical Steel Earrings for Sensitive Ears 14K Gold Hoop Stud Sleeper Earring Flatback Cartilage Tragus Helix Piercing Earring**CASSIECA**£11.07**797 rev1y ago](https://www.amazon.co.uk/dp/B0DJ2D3DS1) [**AVYRING Silver Heart Earrings - Cubic Zirconia Studs Hypoallergenic & Dainty Perfect for Brides & Bridesmaids**AVYRING**£5.34**621 rev2y ago](https://www.amazon.co.uk/dp/B0CP1QC1YB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Swarovski Angelic set Round cut White Rhodium plated**Swarovski**£201.41**4.1★**▲ 68%**](https://www.amazon.co.uk/dp/B0765Q9V95) [**YOUNGYUE 2mm Sterling Silver Hoop Earrings for Women Hypoallergenic 925 Sterling Silver Hoop Earrings Lightweight Large Hoops Earring 20/30/40/50/60/70mm**YOUNGYUE**£8.20**4.4★**▲ 42%**](https://www.amazon.co.uk/dp/B0FH5ZSB63) [**Ever Faith Womens Jewelry Set Black Jewellery Sparkly Cubic Zirconia Birthstone Teardrop Necklace Earring Bracelet Ring Sets for Women Birthday Gifts 4 PCS Gold-Tone**Ever Faith**£20.17**4.2★**▲ 36%**](https://www.amazon.co.uk/dp/B0C1SBGHMC) [**JEMARA Gold Hoop Earrings For Women 14K Gold Plated Small Hoop Earrings Cubic Zirconia Stud Huggie Cartilage Earring Sets for Multiple Piercing 4 Paris Gold Earrings Set for Women**JEMARA**£8.18**4.1★**▲ 21%**](https://www.amazon.co.uk/dp/B0DFHDLWM2) [**CASSIECA 12Pairs Flat Back Earrings for Women Hypoallergenic Surgical Steel Earrings for Sensitive Ears Silver Hoop Stud Sleeper Earring Flatback Cartilage Tragus Helix Piercing Earring**CASSIECA**£11.08**4.3★**▲ 16%**](https://www.amazon.co.uk/dp/B0DJ2BKL73)
**~~View all trending →~~**
## **What buyers say about earrings**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Good Quality and Great Customer Service”*
**Value For Money**17%
*“Good value”*
**Size-Overall**10%
*“Great size”*
**Allergies**8%
*“No issue with my allergy”*
**Advertised Vs Actual Product**6%
*“As described”*
**Comfort-Overall**5%
*“Very comfortable”*
**Color**5%
*“Very pretty”*
**Weight Light**4%
*“these are the perfect weight for me”*
**Shape/Style**3%
*“I also love that you get a few different styles in one set — makes it easy to mix”*
**Ease Of Use**3%
*“Super easy to use”*
### **What buyers complain about **
**Size-Overall**23%
*“Bigger than I thought they were”*
**Allergies**10%
*“Sadly after 3 days my ears were red”*
**Advertised Vs Actual Product**6%
*“False advertising”*
**Value For Money**6%
*“cheap”*
**Metal Authenticity**5%
*“Noo silver 😢 Is so so”*
**Durability**5%
*“Falls apart”*
**Quality-Overall**3%
*“looks cheap”*
**Functionality-Overall**3%
*“Didnt work for me”*
**Strength**3%
*“Flimsy and weak”*
**Ease Of Use**3%
*“The backs are quite tricky to get on”*
### **Top return reasons **
**Size-Overall**42%
**Metal Authenticity**12%
**Quality-Overall**6%
**Color**6%
**Thickness**4%
**Defective Material/Parts**4%
**Durability**4%
**Functionality-Overall**3%
**Fastener Quality**3%
**Value For Money**2%
## **Common questions**
- **Is earrings profitable to sell on Amazon United Kingdom?**
- The niche generates £6.2M/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.5%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the earrings niche?**
- 11 brands and 25 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in earrings?**
- Top complaints mined from reviews: Size-Overall, Allergies, Advertised Vs Actual Product. The return rate is 0.9%.
- **When does demand for earrings peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the earrings niche?**
- Listings span £5.01–£201.41; the average listing price is £26.08 (sweet spot $15–$100). The average incumbent carries 994 reviews — the moat a new listing must climb.
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