---
title: "Search terms — dryrobe - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/dryrobe/search-terms"
last_updated: "2026-07-31T12:58:50.804Z"
locale: en
meta:
  description: "Niche score 52/100 · £966K/yr market · 2.1M searches/yr · £57.38 avg price. Soft demand (-47.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · £966K/yr market · 2.1M searches/yr · £57.38 avg price. Soft demand (-47.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — dryrobe - Flapen"
---

# **dryrobe**

**Worth a look**

Shows a fragmented shelf (top 5 take 22% of clicks), but soft demand (-47.7% this quarter) keeps it on the watch list.

Market size 77Growth 1Conversion 10Competition 93Returns 64Price range 64Avg price 90Brand share 46Review moat 59Quality gap 33

**Competition**

**Great****22%**

top-5 click share — an open shelf

**Avg price**

**Great****£57.38**

avg listing price — sweet spot $15–$100

**Market size**

**Great****£966K**

£966K/yr · 2.1M searches

**Returns**

**Good****2.4%**

return rate — above 5% kills the launch gate

**Price range**

**Good****£11.69–£143.58**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,140.35**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****77%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****0.8%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-47.7%**

90-day search growth — must beat 0% to launch

**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")