---
title: "Dryrobe — £966K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/dryrobe"
last_updated: "2026-07-31T11:19:57.985Z"
locale: en
meta:
description: "Niche score 52/100 · £966K/yr market · 2.1M searches/yr · £57.38 avg price. Soft demand (-47.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £966K/yr market · 2.1M searches/yr · £57.38 avg price. Soft demand (-47.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dryrobe — £966K/yr Amazon UK Niche (2026) - Flapen"
---
# **dryrobe**
**Worth a look**
Shows a fragmented shelf (top 5 take 22% of clicks), but soft demand (-47.7% this quarter) keeps it on the watch list.
Market size 77Growth 1Conversion 10Competition 93Returns 64Price range 64Avg price 90Brand share 46Review moat 59Quality gap 33
**Competition**
**Great****22%**
top-5 click share — an open shelf
**Avg price**
**Great****£57.38**
avg listing price — sweet spot $15–$100
**Market size**
**Great****£966K**
£966K/yr · 2.1M searches
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Price range**
**Good****£11.69–£143.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,140.35**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-47.7%**
90-day search growth — must beat 0% to launch
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, dryrobe is a £966K/yr Amazon United Kingdom market (2.1M searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dryrobe market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **£574K–£717K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#163**
- **Page quality**
- **0%**
- **Prime**
- **59%**
- **Sponsored**
- **84%**
- **Out of stock**
- **7.1%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.
**Brands**
**16 **▼falling
**Sellers**
**44**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**22%**
Top 20: 54%
**Open market**
**16%**
- Regatta25% - Dryrobe19% - OHS15% - Snuggz12% - FREESPIRIT7% - Heatwave Thermalwear6% - Open — no brand owns it (10 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -47.7% search growth over the last 90 days.
125K75KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.2×
[**Open Trend **](https://flapen.com/research/uk/fashion/dryrobe/trend)
## **Top dryrobe search terms**
- **dry robe**633K/yr-49.1%0.5% conv. - **changing robe**168K/yr-14.5%0.2% conv. - **dry robes adult womens**214K/yr-45.0%0.7% conv. - **dryrobe**179K/yr-43.6%0.3% conv. - **regatta dry robe**287K/yr-68.1%0.5% conv. - **dry robes**127K/yr-47.0%0.3% conv. - **dryrobe womens**95K/yr-45.0%0.5% conv. - **changing robe women**40K/yr-10.3%0.2% conv. - **dry robe adults**31K/yr-47.9%0.4% conv. - **mens dry robe**33K/yr-30.5%0.5% conv. [**All search terms **](https://flapen.com/research/uk/fashion/dryrobe/search-terms)
## **Top dryrobe products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£19K4%£39K6%£58K8%£77K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OHS Changing Robe for Men & Women Oversized Waterproof Privacy Drying Robe Coat with Pockets Fleece Lining Long Sleeve Hooded Jacket for Beach Surfing Lounging - Black L/XL**OHS**£25.39**4.4★1,196 rev](https://www.amazon.co.uk/dp/B0F9FRHKHG) [2**FREESPIRIT Unisex Aquarobe Pro Waterproof Jacket with Hood Fleece Lining & 2 Zipped Pockets (UK Alpha L XL Regular Regular Black)**FREESPIRIT**£43.92**4.7★439 rev](https://www.amazon.co.uk/dp/B0FPXPCK7C) [3**Dryrobe Advance - The Original Long Sleeve Waterproof Changing Robe - Oversized Coat with Fleece Lining - for Beach Cold Water Wild Swimming Surfing - Childs Age 5-9 - Black Pink**Dryrobe**£106.82**5.0★1 rev](https://www.amazon.co.uk/dp/B0DYP92N85) [4**Regatta Unisex Adult Waterproof Robe Outdoor Lifestyle Robes Borg Lined Changing Robe with Hood - Perfect for Outdoor Water Activities**Regatta**£36.87**4.5★4,294 rev](https://www.amazon.co.uk/dp/B0B5VPGW8K) [5**Snuggz Changing Robe Animal Print Women Adults S/M - Oversized Dry Changing Robe Showerproof Swim Coat Wind-Resistant Hooded Surf Poncho Long Sleeve with Two-Way Zip - Outdoor Fleece Jacket**Snuggz**£45.97**4.6★8 rev](https://www.amazon.co.uk/dp/B0GN3XBQCQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**OHS Rain Coats for Women Men Oversized Waterproof Jacket Fleece Lining Changing Robe with Hood & Pockets Lightweight Ladies Raincoat Drying Robe for Outdoor Travel Black/Beige - S/M**OHS**£20.97**1,196 rev4mo ago](https://www.amazon.co.uk/dp/B0GRVDNMFQ) [**Snuggz Changing Robe Animal Print Women Adults S/M - Oversized Dry Changing Robe Showerproof Swim Coat Wind-Resistant Hooded Surf Poncho Long Sleeve with Two-Way Zip - Outdoor Fleece Jacket**Snuggz**£45.97**8 rev5mo ago](https://www.amazon.co.uk/dp/B0GN3XBQCQ) [**Snuggz Changing Robe Black & Pink Girls Kids M (6-8 Years) - Oversized Dry Changing Robe Showerproof & Wind-Resistant Hooded Surf Poncho Long Sleeve with Two-Way Zip - Outdoor Fleece Jacket**Snuggz**£30.54**11 rev5mo ago](https://www.amazon.co.uk/dp/B0GLQ5KK34) [**Snuggz Oversized Dry Changing Robe Black & Pink Women Adult S/M**Snuggz**£38.06**16 rev5mo ago](https://www.amazon.co.uk/dp/B0GLQ8V4R5) [**Regatta Adult Waterproof Changing Robe**Regatta**£36.77**4,294 rev8mo ago](https://www.amazon.co.uk/dp/B0FZ42JLGD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Regatta Adult Waterproof Changing Robe**Regatta**£38.23**4.5★**▲ 147%**](https://www.amazon.co.uk/dp/B0DZD9FQMH) [**Regatta Adult Waterproof Changing Robe**Regatta**£36.77**4.5★**▲ 146%**](https://www.amazon.co.uk/dp/B0FZ42JLGD) [**Snuggz Oversized Dry Changing Robe Black & Pink Women Adult S/M**Snuggz**£38.06**4.9★**▲ 140%**](https://www.amazon.co.uk/dp/B0GLQ8V4R5) [**OHS Rain Coats for Women Men Oversized Waterproof Jacket Fleece Lining Changing Robe with Hood & Pockets Lightweight Ladies Raincoat Drying Robe for Outdoor Travel Black/Beige - S/M**OHS**£20.97**4.4★**▲ 138%**](https://www.amazon.co.uk/dp/B0GRVDNMFQ) [**Regatta Adult Waterproof Changing Robe**Regatta**£37.07**4.5★**▲ 126%**](https://www.amazon.co.uk/dp/B0F8PGSD5H)
**~~View all trending →~~**
## **What buyers say about dryrobe**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Warmth**18%
*“Keeps you warm”*
**Value For Money**14%
*“Great coat for the price”*
**Quality-Overall**13%
*“Nice item well made”*
**Size-Overall**10%
*“a great length”*
**Water Resistance**6%
*“and waterproof”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Comfort-Overall**3%
*“Feels comfortable”*
**Weight Light**3%
*“suprisingly not too heavy”*
**Weather Proof**3%
*“Which is perfect for me because I like to layer depending on the weather”*
**Moist/Dry**2%
*“Great keeps you warm and dry”*
### **What buyers complain about **
**Size-Overall**32%
*“Wrong fit”*
**Water Resistance**4%
*“This is such a bad quality of waterproof jacket if I knew I would have just opted for the branded wellknown one for better value”*
**Zipper Quality**3%
*“Faulty zip”*
**Stitch/Finish/Polish**3%
*“However, the coat I bought seemed to have a sewing error ad the back was bunched up”*
**Quality-Overall**3%
*“as its cheap the quality isbn there so yu get what you pay for”*
**Thickness**2%
*“Not very thick”*
**Lining Quality**1%
*“to top it off it sounded like someone had sewn there empty crisp packet into lining”*
**Product Condition**1%
*“received a dryrobe which had clearly had prior use”*
**Value For Money**1%
*“Love this coat feels really expensive”*
**Pockets/Compartments**1%
*“Hole in pocket”*
### **Top return reasons **
**Size-Overall**71%
**Zipper Quality**4%
**Color**3%
**Stitch/Finish/Polish**3%
**Quality-Overall**2%
**Length**2%
**Material Quality**1%
**Advertised Vs Actual Product**1%
**Shape/Style**1%
**Defective Material/Parts**1%
## **Common questions**
- **Is dryrobe profitable to sell on Amazon United Kingdom?**
- The niche generates £966K/yr across 91 tracked products. 3 of 23 products launched in the last 360 days are still selling. 90-day search growth is -47.7%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the dryrobe niche?**
- 16 brands and 44 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in dryrobe?**
- Top complaints mined from reviews: Size-Overall, Water Resistance, Zipper Quality. The return rate is 2.4%.
- **When does demand for dryrobe peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 4.2× the quietest.
- **What does it cost to enter the dryrobe niche?**
- Listings span £11.69–£143.58; the average listing price is £57.38 (sweet spot $15–$100). The average incumbent carries 1,140 reviews — the moat a new listing must climb.
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