---
title: "Search terms — dressing gowns for women uk - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/dressing-gowns-for-women-uk/search-terms"
last_updated: "2026-07-31T12:31:28.246Z"
locale: en
meta:
  description: "Niche score 55/100 · £433K/yr market · 3.8M searches/yr · £16.74 avg price. Soft demand (-34.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · £433K/yr market · 3.8M searches/yr · £16.74 avg price. Soft demand (-34.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — dressing gowns for women uk - Flapen"
---

# **dressing gowns for women uk**

**Worth a look**

Shows a fragmented shelf (top 5 take 20% of clicks), but soft demand (-34.6% this quarter) keeps it on the watch list.

Market size 57Growth 8Conversion 9Competition 95Returns 93Price range 78Avg price 79Brand share 60Review moat 24Quality gap 55

**Competition**

**Incredible****20%**

top-5 click share — an open shelf

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£16.74**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£10.02–£33.17**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Market size**

**Good****£433K**

£433K/yr · 3.8M searches

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****5,085.28**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****0.7%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-34.6%**

90-day search growth — must beat 0% to launch