---
title: "Djeco — £27K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/djeco"
last_updated: "2026-07-31T12:11:58.367Z"
locale: en
meta:
description: "Niche score 39/100 · £27K/yr market · 97K searches/yr · £12.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £27K/yr market · 97K searches/yr · £12.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Djeco — £27K/yr Amazon UK Niche (2026) - Flapen"
---
# **djeco**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 7Growth 28Conversion 28Competition 57Returns 99Price range 48Avg price 52Brand share 0Review moat 89Quality gap 33
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****228.75**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****£12.25**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£7.08–£22.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+2.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£27K**
£27K/yr · 97K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, djeco is a £27K/yr Amazon United Kingdom market (97K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **djeco market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£25K–£31K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#351**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **29%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**29**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 96%
**Open market**
**0%**
- Djeco77% - Janod21% - Mostof1% - Animal Antics1%
## **Demand**
Weekly Amazon search volume, last 31 weeks — +2.1% search growth over the last 90 days.
5K3KSpike '26Dec '25Jan '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/fashion/djeco/trend)
## **Top djeco products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£1K10%£3K15%£4K20%£5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Djeco Kids Handmade Faux Leather Wallet & Coin Purse Set - Sweet Fashionista European Illustrations Ages 6+**Djeco**£14.09**4.3★17 rev](https://www.amazon.co.uk/dp/B0BZSVXPMV) [2**Djeco - Create with Stickers - Create Animals Multicoloured 20.3 x 20.3 x 2.5 centimetres**Djeco**£7.80**4.6★374 rev](https://www.amazon.co.uk/dp/B00OIHWJVE) [3**Janod - Set of 6 hair clip to Create - Flower Garden - Childrens Creative Leisure Kit - Fine motor skills and creativity - From 5 years - J09179**Janod**£9.72**4.6★241 rev](https://www.amazon.co.uk/dp/B0DTQ8G27L) [4**Djeco DJ09339 Cyanotype Starter Kit**Djeco**£15.50**4.7★5 rev](https://www.amazon.co.uk/dp/B0DMM7KP1H) [5**Djeco - Glitter dresses**Djeco**£15.41**3.9★67 rev](https://www.amazon.co.uk/dp/B004ZD8NSO)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Animal Antics The Game That Gets Kids Roaring Clucking & Rolling with Laughter | Card Game for Kids Age 5+ | Family Fun | Travel Game | Party Game | Great Gift Idea**Animal Antics**£11.80**48 rev1y ago](https://www.amazon.co.uk/dp/B0DZ6XD1DV) [**Janod - Set of 6 hair clip to Create - Flower Garden - Childrens Creative Leisure Kit - Fine motor skills and creativity - From 5 years - J09179**Janod**£9.72**241 rev1y ago](https://www.amazon.co.uk/dp/B0DTQ8G27L) [**Janod - Set of 6 hair clip to Create - Forest animals - Childrens Creative Leisure Kit - Fine motor skills and creativity - From 5 years - J09180**Janod**£9.90**241 rev1y ago](https://www.amazon.co.uk/dp/B0DTQM1RB7) [**Djeco DJ09385 Coyoacan Surrealism Kit I**Djeco**£14.92**5 rev1y ago](https://www.amazon.co.uk/dp/B0DNLQHWC4) [**Djeco DJ09339 Cyanotype Starter Kit**Djeco**£15.50**5 rev1y ago](https://www.amazon.co.uk/dp/B0DMM7KP1H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Janod - Set of 6 hair clip to Create - Flower Garden - Childrens Creative Leisure Kit - Fine motor skills and creativity - From 5 years - J09179**Janod**£9.72**4.6★**▲ 260%**](https://www.amazon.co.uk/dp/B0DTQ8G27L) [**Janod - Magic Ocean - 3 Diamond Keychains - Keychain Making Kit - Child Craft Kit - Fine Motor Skills and Concentration Learning - from 7 Years Old - J07793**Janod**£7.37**4.2★**▲ 170%**](https://www.amazon.co.uk/dp/B0CTKK6TYB) [**Djeco DJ09339 Cyanotype Starter Kit**Djeco**£15.50**4.7★**▲ 89%**](https://www.amazon.co.uk/dp/B0DMM7KP1H) [**Animal Antics The Game That Gets Kids Roaring Clucking & Rolling with Laughter | Card Game for Kids Age 5+ | Family Fun | Travel Game | Party Game | Great Gift Idea**Animal Antics**£11.80**4.4★**▲ 88%**](https://www.amazon.co.uk/dp/B0DZ6XD1DV) [**Fairy Potions DIY Craft Kits for Kids Mix 20 Magical Wizard Potions with Energy Crystal Dust Creative Gift Toy**Mostof**£15.20**4.6★**▲ 53%**](https://www.amazon.co.uk/dp/B0BVDQN8QW)
**~~View all trending →~~**
## **What buyers say about djeco**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**43%
*“Great family game”*
**Gifting Purpose**11%
*“Will probably be go-to present for birthday parties”*
**Quality-Overall**11%
*“Really good quality”*
**Value For Money**7%
*“This is excellent for kids brilliant value for money it has so much in it much better than the really expensive postion sets i have bought my kids”*
**Mess Free**7%
*“Easy craft activity with minimal mess”*
**Creativity**7%
*“A lot of fun for a kid who likes art and crafts”*
**Ease Of Use**7%
*“Easy to do and good fun”*
**Brightness/Shine/Glow**4%
*“Brought for my 5 year old daughter it's really bright and engaging”*
**Adhesion/Stickiness**4%
*“Easy to peel stickers”*
### **What buyers complain about **
**Quality-Overall**100%
*“Poor quality and release loose for a 9 year old”*
### **Top return reasons **
**Value For Money**23%
**Gifting Purpose**15%
**Functionality-Overall**15%
**Fun/Entertainment Experience**8%
**Quality-Overall**8%
**Design-Overall**8%
**Advertised Vs Actual Product**8%
**Defective Material/Parts**8%
**Product Condition**8%
## **Common questions**
- **Is djeco profitable to sell on Amazon United Kingdom?**
- The niche generates £27K/yr across 24 tracked products. 90-day search growth is +2.1%. Flapen's verdict: Skip it (39/100).
- **How competitive is the djeco niche?**
- 4 brands and 29 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in djeco?**
- Top complaints mined from reviews: Quality-Overall. The return rate is 0.2%.
- **What does it cost to enter the djeco niche?**
- Listings span £7.08–£22.41; the average listing price is £12.25 (sweet spot $15–$100). The average incumbent carries 229 reviews — the moat a new listing must climb.
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