---
title: "Trend — derby county - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/derby-county/trend"
last_updated: "2026-07-31T19:47:08.648Z"
locale: en
meta:
  description: "Niche score 58/100 · £28K/yr market · 54K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · £28K/yr market · 54K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — derby county - Flapen"
---

# **derby county**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 7Growth 58Conversion 39Competition 75Returns 100Price range 80Avg price 79Brand share 79Review moat 93Quality gap 24

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****138.03**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****£3.39–£64.99**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Great****56%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****£16.60**

avg listing price — sweet spot $15–$100

**Competition**

**Great****40%**

top-5 click share — an open shelf

**Growth**

**Good****+33.2%**

90-day search growth — must beat 0% to launch

**Conversion**

**Okay****3.1%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****£28K**

£28K/yr · 54K searches

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")