---
title: "Derby County — £28K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/derby-county"
last_updated: "2026-07-31T12:49:32.881Z"
locale: en
meta:
description: "Niche score 58/100 · £28K/yr market · 54K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · £28K/yr market · 54K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Derby County — £28K/yr Amazon UK Niche (2026) - Flapen"
---
# **derby county**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 7Growth 58Conversion 39Competition 75Returns 100Price range 80Avg price 79Brand share 79Review moat 93Quality gap 24
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****138.03**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****£3.39–£64.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****£16.60**
avg listing price — sweet spot $15–$100
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Growth**
**Good****+33.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£28K**
£28K/yr · 54K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, derby county is a £28K/yr Amazon United Kingdom market (54K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 58/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **derby county market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **£17K–£21K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#4,411**
- **Page quality**
- **0%**
- **Prime**
- **47%**
- **Sponsored**
- **50%**
- **Out of stock**
- **7.4%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**23 **▲rising
**Sellers**
**37**
**Top-5 brand share**
**56%**
Top 20: 97%
**Top-5 click share**
**40%**
Top 20: 87%
**Open market**
**38%**
- Old School Football27% - Half Time Club9% - Glory mugs7% - GroundDesigns7% - Shaw T-Shirts6% - Score Draw6%
## **Demand & seasonality**
Weekly Amazon search volume, last 83 weeks — +33.2% search growth over the last 90 days.
7K5KSpike '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 9.4×
[**Open Trend **](https://flapen.com/research/uk/fashion/derby-county/trend)
## **Top derby county search terms**
- **derby county**25K/yr+24.8%0.8% conv. - **derby county gifts for men**10K/yr+78.6%1.6% conv. - **derby county gifts**19K/yr+1.9%0.9% conv. [**All search terms **](https://flapen.com/research/uk/fashion/derby-county/search-terms)
## **Top derby county products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£8366%£2K9%£3K12%£3K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Derby 1950s Retro Football Hoodie Embroidered Logo (L) Black**Old School Football**£29.17**5.0★2 rev](https://www.amazon.co.uk/dp/B09K7XFSJW) [2**Derby County Football Beer Mat Coasters | 8-Pack Gift Set | Rams Fan Gift | DCFC Inspired Designs | Birthday Christmas Stocking Filler | Gifts for Men**Half Time Club**£12.95**4.4★7 rev](https://www.amazon.co.uk/dp/B0H3Q2XKSD) [3**Derby 1950s Retro Football Hoodie Embroidered Logo Black**Old School Football**£28.73**4.9★20 rev](https://www.amazon.co.uk/dp/B0757CYV1Y) [4**Glory Mugs Derby County Mug Shirt History**Glory mugs**£11.94**4.6★103 rev](https://www.amazon.co.uk/dp/B079ZWDLFC) [5**Wee On The Rivals Shirt | Football Fan Rivalry Mugs | Great Funny Gift for a Football Supporter Present Coffee Tea Mug Cup (Derby County V Nottingham Forest) WE10**Shaw T-Shirts**£11.28**4.0★9 rev](https://www.amazon.co.uk/dp/B09HR48XFM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Beadlet Derby County Football Fan Beaded Bracelet With Tag & Heart Charm**Beadlet**£19.94**0 rev11mo ago](https://www.amazon.co.uk/dp/B0FMKHSQP1) [**Yelaceccb New Metal Street Sign Derby County Metal Street Sign Pride Park 8X12 Inches**Yelaceccb**£6.56**2 rev1y ago](https://www.amazon.co.uk/dp/B0F8JF8TWR) [**Cirorld Fathers Day Gift for Dad Funny World Cup 2026 Football Gifts for Men Combed Cotton Mens Novelty Socks Christmas Birthday Novelty Gifts for Grandad Husband Dad Brother Boyfriend Size 6-11**Cirorld**£3.71**124 rev1y ago](https://www.amazon.co.uk/dp/B0FCS726SP) [**Derby County Stadium Key Ring Pride Park Stadium Key Chain Football Map Key Fob Derby County Ground Keyring Derby County Soccer Ground Map Key Ring Derby County Football Club Gift**Generic**£6.37**1 rev1y ago](https://www.amazon.co.uk/dp/B0DWXXVWSC) [**Punkcards - Nottingham Forest FC Birthday Card - Funny Football Birthday Card - Football Greeting Card - From Derby County Football Fans**Punkcards**£3.43**13 rev2y ago](https://www.amazon.co.uk/dp/B0CYX1PTLJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Derby 1950s Retro Football Polo Embroidered Logo Black**Old School Football**£23.32**4.6★**▲ 328%**](https://www.amazon.co.uk/dp/B07BBW4HY7) [**Derby 1950s Retro Football Hoodie Embroidered Logo (L) Black**Old School Football**£29.17**5.0★**▲ 327%**](https://www.amazon.co.uk/dp/B09K7XFSJW) [**Derby County Football Beer Mat Coasters | 8-Pack Gift Set | Rams Fan Gift | DCFC Inspired Designs | Birthday Christmas Stocking Filler | Gifts for Men**Half Time Club**£12.95**4.4★**▲ 326%**](https://www.amazon.co.uk/dp/B0H3Q2XKSD) [**Derby County 1992 Away Umbro Shirt Yellow Large Nylon**Score Draw**£32.78**4.1★**▲ 324%**](https://www.amazon.co.uk/dp/B0C5FXHR6D) [**Cirorld Fathers Day Gift for Dad Funny World Cup 2026 Football Gifts for Men Combed Cotton Mens Novelty Socks Christmas Birthday Novelty Gifts for Grandad Husband Dad Brother Boyfriend Size 6-11**Cirorld**£3.71**4.6★**▲ 314%**](https://www.amazon.co.uk/dp/B0FCS726SP)
**~~View all trending →~~**
## **What buyers say about derby county**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“Good quality”*
**Gifting Purpose**20%
*“Great gift idea”*
**Engraving/Paint/Sublimation**12%
*“Great presentation and perfect engraving”*
**Value For Money**12%
*“Good value too”*
**Advertised Vs Actual Product**10%
*“As expected”*
**Comfort-Overall**8%
*“Comfortable”*
**Size-Overall**4%
*“good fit well made thanks”*
**Material Quality**2%
*“Good material and in a box, which was an unexpected bonus, making it nicer as a gift”*
**Design-Overall**2%
*“They are certainly attractive, well designed and printed and given the historical references, might better suit an older fan possessing a good sense of club history”*
### **What buyers complain about **
**Durability**17%
*“they probably wont last too long”*
**Value For Money**17%
*“seem pretty expensive”*
**Size-Overall**17%
*“The letters are quite small”*
**Engraving/Paint/Sublimation**17%
*“The inscription is not visible well”*
### **Top return reasons **
**Quality-Overall**33%
**Size-Overall**33%
**Thigh Fit**33%
## **Common questions**
- **Is derby county profitable to sell on Amazon United Kingdom?**
- The niche generates £28K/yr across 32 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +33.2%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the derby county niche?**
- 23 brands and 37 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in derby county?**
- Top complaints mined from reviews: Durability, Value For Money, Size-Overall. The return rate is 0.1%.
- **When does demand for derby county peak?**
- Demand peaks in Nov–Dec; the busiest month runs 9.4× the quietest.
- **What does it cost to enter the derby county niche?**
- Listings span £3.39–£64.99; the average listing price is £16.60 (sweet spot $15–$100). The average incumbent carries 138 reviews — the moat a new listing must climb.
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