---
title: "Demogorgon — £73K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/demogorgon"
last_updated: "2026-07-31T12:11:37.426Z"
locale: en
meta:
description: "Niche score 42/100 · £73K/yr market · 211K searches/yr · £14.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £73K/yr market · 211K searches/yr · £14.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Demogorgon — £73K/yr Amazon UK Niche (2026) - Flapen"
---
# **demogorgon**
**Skip it**
Soft demand (-76.8% this quarter) — this niche doesn't clear our bar today.
Market size 18Growth 0Conversion 30Competition 25Returns 96Price range 71Avg price 72Brand share 28Review moat 93Quality gap 82
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****147.31**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****£14.58**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£6.45–£36.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****70%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****£73K**
£73K/yr · 211K searches
**Growth**
**Bad****-76.8%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, demogorgon is a £73K/yr Amazon United Kingdom market (211K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 42/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **demogorgon market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£29K–£36K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#1,250**
- **Page quality**
- **0%**
- **Prime**
- **63%**
- **Sponsored**
- **44%**
- **Out of stock**
- **30.8%**
- **Avg brand age**
- **25 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**64**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**8%**
- Stranger Things35% - Jazwares30% - Zavvi12% - OUKEYI7% - Grupo Erik4% - Mini Brands4% - Open — no brand owns it (4 brands, 8%)
## **Demand**
Weekly Amazon search volume, last 32 weeks — -76.8% search growth over the last 90 days.
20K15KDec '25Jan '26Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/fashion/demogorgon/trend)
## **Top demogorgon search terms**
- **demogorgon**118K/yr-76.5%1.5% conv. - **demogorgon figure**35K/yr-79.0%2.7% conv. - **stranger things demogorgon**35K/yr-78.6%1.3% conv. - **demogorgon toy**7K/yr-72.8%1.4% conv. - **stranger things demogorgon figure**7K/yr-68.8%3.7% conv. - **demogorgon action figure**5K/yr-69.6%1.2% conv. - **demogorgan**3K/yr-78.0%0.7% conv. [**All search terms **](https://flapen.com/research/uk/fashion/demogorgon/search-terms)
## **Top demogorgon products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£7K20%£15K30%£22K40%£29K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Stranger Things Neon Demogorgon Kids T Shirt Black 12-13**Stranger Things**£14.17**4.6★14 rev](https://www.amazon.co.uk/dp/B0FZKKC6RV) [2**Stranger Things Demogorgon (Season 5) - 4-Inch Articulated Action Figure with Unique Accessory**Jazwares**£10.89**4.5★326 rev](https://www.amazon.co.uk/dp/B0DQX1B197) [3**Stranger Things Demogorgon - 12-Inch Highly Detailed Articulated Figure**Stranger Things**£17.53**4.7★233 rev](https://www.amazon.co.uk/dp/B0F8VN75DW) [4**OUKEYI Stranger Demogorgon Plush Things Monster Horror Stuffed Doll Birthday Gifts Soft Stuffed Pillow Doll for Boys Girls (Black Monster)**OUKEYI**£14.31**4.3★70 rev](https://www.amazon.co.uk/dp/B0BL186TL3) [5**Official Stranger Things Demogorgon T-Shirt Mens Red - S**Zavvi**£11.37**0.0★0 rev](https://www.amazon.co.uk/dp/B0G2MMK6WY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Stranger Things Demogorgon Feature Plush - 12-Inch Soft Plush with Opening Head and Sound Effects**Jazwares**£21.35**31 rev4mo ago](https://www.amazon.co.uk/dp/B0FB58969N) [**MAIREULB Two-piece large carnivorous plant keychain set figurine collectible pendant gift car keychain bag pendant keychain**MAIREULB**£6.45**28 rev7mo ago](https://www.amazon.co.uk/dp/B0GC4JXDQN) [**Stranger Things Plush Figure Toys DemoGorgon Plush Stuffed Animals Monster Horror Stranger Plushies Flower Head Dog Plush Toy Soft Stuffed Pillow Doll for Boys Girls (Sitting posture demon)**Tikwisdom**£9.58**2 rev7mo ago](https://www.amazon.co.uk/dp/B0GC5V8L36) [**Mini Brands Netflix Stranger Things blind box 2 Pack by ZURU Surprise Toy with Collectible Minis Blind Packaging Iconic theme minis**Mini Brands**£8.26**24 rev8mo ago](https://www.amazon.co.uk/dp/B0FK7RFHL1) [**Zuru Mini Brands Stranger Things Mystery Pack**Mini Brands**£11.28**34 rev8mo ago](https://www.amazon.co.uk/dp/B0FMF2395G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Stranger Things Neon Demogorgon Kids T Shirt Black 12-13**Stranger Things**£14.17**4.6★**▲ 748%**](https://www.amazon.co.uk/dp/B0FZKKC6RV) [**Official Stranger Things Demogorgon T-Shirt Mens Red - S**Zavvi**£11.37**0.0★**▲ 746%**](https://www.amazon.co.uk/dp/B0G2MMK6WY) [**Official Stranger Things Demogorgon T-Shirt Mens Red - L**Zavvi**£8.27**0.0★**▲ 744%**](https://www.amazon.co.uk/dp/B0G2MPXJ8L) [**Official Stranger Things Hellfire Club Ringer T-Shirt Black - XXL**Zavvi**£9.61**4.1★**▲ 733%**](https://www.amazon.co.uk/dp/B0G2YG7LBN) [**Stranger Things Plush Figure Toys DemoGorgon Plush Stuffed Animals Monster Horror Stranger Plushies Flower Head Dog Plush Toy Soft Stuffed Pillow Doll for Boys Girls (Sitting posture demon)**Tikwisdom**£9.58**3.0★**▲ 371%**](https://www.amazon.co.uk/dp/B0GC5V8L36)
**~~View all trending →~~**
## **What buyers say about demogorgon**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**32%
*“Great quality and arrived in good time”*
**Soft Feel**18%
*“Great squishy, daughter very happy”*
**Gifting Purpose**10%
*“it will do as an addition to the gifts I gave it with”*
**Advertised Vs Actual Product**7%
*“Even better than in the pictures”*
**Chain/Key Quality**6%
*“making it an ideal accessory for your keys or bag”*
**Value For Money**5%
*“Money well spent”*
**Size-Overall**4%
*“a good size”*
**Fun/Entertainment Experience**4%
*“Kids love it”*
**Collectibles**3%
*“Daughter has it added to her collection”*
**Material Quality**2%
*“Good material”*
### **What buyers complain about **
**Quality-Overall**30%
*“Its poor quality the way the charging area has been made”*
**Size-Overall**15%
*“Huge and scary”*
**Brightness/Shine/Glow**14%
*“The lamp is detailed and red light, not very bright,”*
**Value For Money**11%
*“Not cheap”*
**Functionality-Overall**4%
*“Doesn't work”*
**Natural Resource Wastage**4%
*“Waste of money”*
**Strength**2%
*“small flimsy items not worth having”*
**Charging**2%
*“bad charging area”*
### **Top return reasons **
**Charging**27%
**Size-Overall**17%
**Advertised Vs Actual Product**10%
**Defective Material/Parts**9%
**Functionality-Overall**9%
**Quality-Overall**6%
**Gifting Purpose**6%
**Material Quality**4%
**Shape/Style**4%
**Strength**3%
## **Common questions**
- **Is demogorgon profitable to sell on Amazon United Kingdom?**
- The niche generates £73K/yr across 16 tracked products. 3 of 13 products launched in the last 360 days are still selling. 90-day search growth is -76.8%. Flapen's verdict: Skip it (42/100).
- **How competitive is the demogorgon niche?**
- 10 brands and 64 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in demogorgon?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Brightness/Shine/Glow. The return rate is 0.9%.
- **What does it cost to enter the demogorgon niche?**
- Listings span £6.45–£36.11; the average listing price is £14.58 (sweet spot $15–$100). The average incumbent carries 147 reviews — the moat a new listing must climb.
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