---
title: "Death Note — £84K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/death-note"
last_updated: "2026-07-31T13:19:28.709Z"
locale: en
meta:
description: "Niche score 47/100 · £84K/yr market · 391K searches/yr · £14.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £84K/yr market · 391K searches/yr · £14.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Death Note — £84K/yr Amazon UK Niche (2026) - Flapen"
---
# **death note**
**Skip it**
Weak search conversion (1.5%) — this niche doesn't clear our bar today.
Market size 21Growth 34Conversion 19Competition 47Returns 98Price range 69Avg price 69Brand share 47Review moat 88Quality gap 42
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****230.86**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£14.27**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£4.08–£39.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+7.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£84K**
£84K/yr · 391K searches
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, death note is a £84K/yr Amazon United Kingdom market (391K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **death note market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£57K–£71K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#780**
- **Page quality**
- **0%**
- **Prime**
- **64%**
- **Sponsored**
- **64%**
- **Out of stock**
- **13.1%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **—flat
**Sellers**
**49**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 97%
**Open market**
**18%**
- SMARTYPANTS24% - Get Trend21% - REOVE18% - YHNDECO8% - Minhuaha5% - ABYSTYLE5%
## **Demand & seasonality**
Weekly Amazon search volume, last 76 weeks — +7.3% search growth over the last 90 days.
12K8KPrime Day '25Spike '25Holiday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/uk/fashion/death-note/trend)
## **Top death note search terms**
- **death note**272K/yr+8.7%0.5% conv. - **death note funko pop**31K/yr+93.7%0.1% conv. - **death note figure**48K/yr-25.4%0.3% conv. - **deathnote**17K/yr-16.0%0.6% conv. - **death note merch**10K/yr-2.4%0.5% conv. - **death note figures**7K/yr-13.0%0.3% conv. - **l death note**6K/yr-17.3%0.1% conv. [**All search terms **](https://flapen.com/research/uk/fashion/death-note/search-terms)
## **Top death note products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£8K20%£17K30%£25K40%£33K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SMARTYPANTS Death Note Black T-Shirt Top Tee - Anime Manga Comic Cosplay Inspired Japanese Art Mystery Thriller Book Light Kira Shinigami Ryuk Adult Teen Gift Present (Large Black Prime)**SMARTYPANTS**£12.86**4.4★33 rev](https://www.amazon.co.uk/dp/B09DL9RKKP) [2**REOVE Death Note Notebook with Feather Pen Fashion Anime Theme Death Note Cosplay Notebook Best gifts for cosplay lovers Can be Used as Diary and Notebook**REOVE**£8.31**4.7★902 rev](https://www.amazon.co.uk/dp/B08XY5LG6L) [3**Death Note Buch Death Note Notizbuch Notizbuch Death Note Death Note Merch Date Notizbuch Basics Notizbuch Planungsnotizbuch Heft liniert Für Cosplay Fans von Anime Büro Schulgeschenke Studenten**YHNDECO**£8.30**4.6★116 rev](https://www.amazon.co.uk/dp/B0DHCQCRMK) [4**Get Trend Death Note Mens Pyjamas Sets Short Cotton Pj Bottoms & Crew Neck T-shirt Soft Breathable Nightwear Anime Manga Gifts (XL Black Death Note)**Get Trend**£11.56**4.5★32 rev](https://www.amazon.co.uk/dp/B0G81HS4Q2) [5**Get Trend Death Note Mens Pyjamas Sets Short Cotton Pj Bottoms & Crew Neck T-shirt Soft Breathable Nightwear Anime Manga Gifts (L Black Death Note)**Get Trend**£11.27**4.5★32 rev](https://www.amazon.co.uk/dp/B0G814Z22J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Minhuaha Katseye Merch Hoodies for Girls Fashion Hoodie Kids Tops (Light Blue 7 Years)**Minhuaha**£14.28**29 rev7mo ago](https://www.amazon.co.uk/dp/B0G9FN2VNC) [**Get Trend Death Note Mens Pyjamas Sets Short Cotton Pj Bottoms & Crew Neck T-shirt Soft Breathable Nightwear Anime Manga Gifts (XL Black Death Note)**Get Trend**£11.56**32 rev7mo ago](https://www.amazon.co.uk/dp/B0G81HS4Q2) [**Get Trend Death Note Mens Pyjamas Sets Short Cotton Pj Bottoms & Crew Neck T-shirt Soft Breathable Nightwear Anime Manga Gifts (L Black Death Note)**Get Trend**£11.27**32 rev7mo ago](https://www.amazon.co.uk/dp/B0G814Z22J) [**Get Trend Death Note Mens Pyjamas Sets Short Cotton Pj Bottoms & Crew Neck T-shirt Soft Breathable Nightwear Anime Manga Gifts (S Black Death Note)**Get Trend**£11.37**32 rev7mo ago](https://www.amazon.co.uk/dp/B0G812C9PL) [**Get Trend Death Note Mens Pyjamas Sets Short Cotton Pj Bottoms & Crew Neck T-shirt Soft Breathable Nightwear Anime Manga Gifts (XS Black Death Note)**Get Trend**£11.59**32 rev7mo ago](https://www.amazon.co.uk/dp/B0G814GTMZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Minhuaha Katseye Merch Hoodies for Girls Fashion Hoodie Kids Tops (Light Blue 7 Years)**Minhuaha**£14.28**3.7★**▲ 193%**](https://www.amazon.co.uk/dp/B0G9FN2VNC) [**Get Trend Death Note Mens Pyjamas Sets Short Cotton Pj Bottoms & Crew Neck T-shirt Soft Breathable Nightwear Anime Manga Gifts (XS Black Death Note)**Get Trend**£11.59**4.5★**▲ 174%**](https://www.amazon.co.uk/dp/B0G814GTMZ) [**Get Trend Death Note Mens Pyjamas Sets Short Cotton Pj Bottoms & Crew Neck T-shirt Soft Breathable Nightwear Anime Manga Gifts (M Black Death Note)**Get Trend**£11.64**4.5★**▲ 161%**](https://www.amazon.co.uk/dp/B0G7ZXXXLD) [**SMARTYPANTS Death Note Black T-Shirt Top Tee - Anime Manga Comic Cosplay Inspired Japanese Art Mystery Thriller Book Light Kira Shinigami Ryuk Adult Teen Gift Present (Large Black Prime)**SMARTYPANTS**£12.86**4.4★**▲ 161%**](https://www.amazon.co.uk/dp/B09DL9RKKP) [**Get Trend Death Note Mens Pyjamas Sets Short Cotton Pj Bottoms & Crew Neck T-shirt Soft Breathable Nightwear Anime Manga Gifts (XL Black Death Note)**Get Trend**£11.56**4.5★**▲ 151%**](https://www.amazon.co.uk/dp/B0G81HS4Q2)
**~~View all trending →~~**
## **What buyers say about death note**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**49%
*“Excellent quality”*
**Value For Money**17%
*“Value for money”*
**Advertised Vs Actual Product**7%
*“perfect exactly as i wanted”*
**Paper Quality**7%
*“its nice however half of the pages of the book are filled with black paper stating how to use the death note”*
**Instructions/User Manual/Troubleshooting**7%
*“It's got all the rules”*
**Shape/Style**3%
*“style of these”*
**Smell**3%
*“Solid quality, mildly pungent in scent”*
**Size-Overall**3%
*“Great fit and well comfy”*
**Comfort-Overall**2%
*“Comfortable”*
**Machine Wash Suitability**2%
*“Great, washes well”*
### **What buyers complain about **
**Value For Money**50%
*“felt it was a bit expensive for what it is”*
**Adhesion/Stickiness**25%
*“They don't stick well”*
**Advertised Vs Actual Product**13%
*“the notepad isn't as described”*
**Quality-Overall**13%
*“Poor quality”*
### **Top return reasons **
**Size-Overall**23%
**Gifting Purpose**9%
**Quality-Overall**9%
**Defective Material/Parts**9%
**Adhesion/Stickiness**9%
**Functionality-Overall**9%
**Advertised Vs Actual Product**9%
**Stain Resistance**9%
**Strength**9%
**Material Quality**5%
## **Common questions**
- **Is death note profitable to sell on Amazon United Kingdom?**
- The niche generates £84K/yr across 22 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +7.3%. Flapen's verdict: Skip it (47/100).
- **How competitive is the death note niche?**
- 14 brands and 49 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in death note?**
- Top complaints mined from reviews: Value For Money, Adhesion/Stickiness, Advertised Vs Actual Product. The return rate is 0.4%.
- **When does demand for death note peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the death note niche?**
- Listings span £4.08–£39.38; the average listing price is £14.27 (sweet spot $15–$100). The average incumbent carries 231 reviews — the moat a new listing must climb.
## **Related niches in Fashion**
- 69 [**mens boxers**](https://flapen.com/research/uk/fashion/mens-boxers)£2.8M/yr+21.3%**Launch it**- 70 [**sporran**](https://flapen.com/research/uk/fashion/sporran)£67K/yr+166.3%**Worth a look**- 70 [**racer back bra clip**](https://flapen.com/research/uk/fashion/racer-back-bra-clip)£52K/yr+181.5%**Worth a look**- 70 [**aviator sunglasses**](https://flapen.com/research/uk/fashion/aviator-sunglasses)£195K/yr+100.7%**Worth a look**- 70 [**gifts for colleagues**](https://flapen.com/research/uk/fashion/gifts-for-colleagues)£117K/yr+114.0%**Worth a look**- 70 [**mens shorts**](https://flapen.com/research/uk/fashion/mens-shorts)£679K/yr+220.7%**Worth a look**[**All Fashion niches **](https://flapen.com/research/uk/fashion)