---
title: "Deadpool — £18K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/deadpool"
last_updated: "2026-07-31T14:58:01.005Z"
locale: en
meta:
description: "Niche score 42/100 · £18K/yr market · 249K searches/yr · £14.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £18K/yr market · 249K searches/yr · £14.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Deadpool — £18K/yr Amazon UK Niche (2026) - Flapen"
---
# **deadpool**
**Skip it**
A small market ($18K/yr) — this niche doesn't clear our bar today.
Market size 4Growth 15Conversion 6Competition 64Returns 97Price range 78Avg price 72Brand share 54Review moat 80Quality gap 28
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****408.07**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****£3.77–£56.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****£14.63**
avg listing price — sweet spot $15–$100
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-20.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£18K**
£18K/yr · 249K searches
According to Flapen's Amazon United Kingdom niche tracking, deadpool is a £18K/yr Amazon United Kingdom market (249K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **deadpool market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£37K–£44K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#379**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **57%**
- **Out of stock**
- **11.4%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**141**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 88%
**Open market**
**22%**
- Marvel39% - Funko14% - shumintaojin8% - SharkBebe7% - Deadpool5% - POP5%
## **Demand & seasonality**
Weekly Amazon search volume, last 99 weeks — -20.9% search growth over the last 90 days.
175K125KSpike '24Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 16.6×
[**Open Trend **](https://flapen.com/research/uk/fashion/deadpool/trend)
## **Top deadpool search terms**
- **deadpool**198K/yr-22.6%0.5% conv. - **deadpo**28K/yr-15.4%0.0% conv. - **dead pool**11K/yr-14.9%0.1% conv. - **deadpool gifts**12K/yr-8.0%1.8% conv. [**All search terms **](https://flapen.com/research/uk/fashion/deadpool/search-terms)
## **Top deadpool products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£2K20%£4K30%£5K40%£7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Marvel Deadpool Socks for Men & Teens UK Size 6.5-10.5 5 Pack Casual Ankle Sports Socks Groot Guardians of the Galaxy Gifts (Black/Red Deadpool 6.5/10.5 UK)**Marvel**£11.67**4.5★406 rev](https://www.amazon.co.uk/dp/B0CNTRLWHS) [2**Funko POP! Marvel: Deadpool & Wolverine - Deadpool - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display**Funko**£10.49**4.8★2,201 rev](https://www.amazon.co.uk/dp/B0CDJJSS8W) [3**shumintaojin Boys pajamas Fashion clothing T-shirt+pants Game cartoon costume nightgown sleepcoat nightwear 6-12Years Black**shumintaojin**£13.72**4.6★117 rev](https://www.amazon.co.uk/dp/B0CMCGW89X) [4**Marvel Legends Series Dogpool and Deadpool Marvel Studios Deadpool & Wolverine Film Collectible 15-cm Action Figure Gift**Marvel**£34.07**4.8★226 rev](https://www.amazon.co.uk/dp/B0FHL22V71) [5**Pyramid International Deadpool (MERC Goals) Gift Set 11oz/315ml Mug with Coaster and Keychain Marvel Comics Merchandise Fun Collectible Drinkware Gift for Fans One Size**Deadpool**£10.55**4.6★364 rev](https://www.amazon.co.uk/dp/B07K88QF7L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SharkBebe Boys MEME Hoodies Six Seven Sweatshirts Game Jumper 67 Kids Cotton Pullover Top Hoodie Ages 4-13 Years (UK Age 11 Years 12 Years Regular Black)**SharkBebe**£12.98**20 rev4mo ago](https://www.amazon.co.uk/dp/B0GTP725DY) [**SharkBebe Boys MEME Hoodies Six Seven Sweatshirts Game Jumper 67 Kids Cotton Pullover Top Hoodie Ages 4-13 Years (UK Age 12 Years 13 Years Regular Black)**SharkBebe**£12.97**20 rev4mo ago](https://www.amazon.co.uk/dp/B0GTP8TD2P) [**SharkBebe Boys MEME Hoodies Six Seven Sweatshirts Game Jumper 67 Kids Cotton Pullover Top Hoodie Ages 4-13 Years (UK Age 11 Years 12 Years Regular Blue)**SharkBebe**£12.98**20 rev4mo ago](https://www.amazon.co.uk/dp/B0GTNY1F25) [**Marvel Legends Series Dogpool and Deadpool Marvel Studios Deadpool & Wolverine Film Collectible 15-cm Action Figure Gift**Marvel**£34.07**226 rev5mo ago](https://www.amazon.co.uk/dp/B0FHL22V71) [**HodarSun Kids 67 MEME Jumper 6 7 Hoodies for Boys and Girls Six Seven Long Sleeve Pullover Sweatshirt Blue Age 8-9**HodarSun**£12.46**24 rev5mo ago](https://www.amazon.co.uk/dp/B0GK1BG7C3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HodarSun Kids 67 MEME Jumper 6 7 Hoodies for Boys and Girls Six Seven Long Sleeve Pullover Sweatshirt Blue Age 8-9**HodarSun**£12.46**4.2★**▲ 300%**](https://www.amazon.co.uk/dp/B0GK1BG7C3) [**SharkBebe Boys MEME Hoodies Six Seven Sweatshirts Game Jumper 67 Kids Cotton Pullover Top Hoodie Ages 4-13 Years (UK Age 11 Years 12 Years Regular Black)**SharkBebe**£12.98**4.6★**▲ 299%**](https://www.amazon.co.uk/dp/B0GTP725DY) [**SharkBebe Boys MEME Hoodies Six Seven Sweatshirts Game Jumper 67 Kids Cotton Pullover Top Hoodie Ages 4-13 Years (UK Age 12 Years 13 Years Regular Black)**SharkBebe**£12.97**4.6★**▲ 298%**](https://www.amazon.co.uk/dp/B0GTP8TD2P) [**SharkBebe Boys MEME Hoodies Six Seven Sweatshirts Game Jumper 67 Kids Cotton Pullover Top Hoodie Ages 4-13 Years (UK Age 11 Years 12 Years Regular Blue)**SharkBebe**£12.98**4.6★**▲ 297%**](https://www.amazon.co.uk/dp/B0GTNY1F25) [**Banxidi 67 MEME Hoodies Boys Girls Six Seven Jumper Tops Kids Comfort Cotton Hoodied Swearshirt for Ages 2-13 Years**Banxidi**£13.21**3.8★**▲ 297%**](https://www.amazon.co.uk/dp/B0GHNJVPPC)
**~~View all trending →~~**
## **What buyers say about deadpool**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Very well made”*
**Gifting Purpose**19%
*“This us a gift”*
**Collectibles**15%
*“Its an amazing figure that looks great to add to my collection”*
**Fun/Entertainment Experience**15%
*“Great toys”*
**Add-Ons/Attachments**6%
*“Easy to attach and looks cool”*
**Size-Overall**6%
*“Good size figure”*
**Value For Money**4%
*“Fantastic value for any deadpool fan”*
**Material Quality**4%
*“very good material”*
**Design-Overall**3%
*“different way of playing every design feels special”*
**Audio Quality**2%
*“the sound is has cleaner”*
### **What buyers complain about **
**Quality-Overall**31%
*“Looks great however quality of these keychain Funkos seems to have diminished”*
**Strength**17%
*“The body spins around making it feel quite flimsy”*
**Size-Overall**13%
*“I really thought it was gonna be a tiny bit bigger”*
**Product Condition**13%
*“Not New as per the description”*
**Durability**10%
*“Dont last long”*
**Display-Overall**6%
*“I wouldnt actually display this”*
**Advertised Vs Actual Product**4%
*“its not quite what I thought it was going to be”*
### **Top return reasons **
**Size-Overall**29%
**Defective Material/Parts**19%
**Display-Overall**8%
**Gifting Purpose**8%
**Product Condition**8%
**Strength**4%
**Design-Overall**4%
**Add-Ons/Attachments**4%
**Noise Level**4%
**Quality-Overall**4%
## **Common questions**
- **Is deadpool profitable to sell on Amazon United Kingdom?**
- The niche generates £18K/yr across 30 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -20.9%. Flapen's verdict: Skip it (42/100).
- **How competitive is the deadpool niche?**
- 17 brands and 141 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in deadpool?**
- Top complaints mined from reviews: Quality-Overall, Strength, Size-Overall. The return rate is 0.6%.
- **When does demand for deadpool peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 16.6× the quietest.
- **What does it cost to enter the deadpool niche?**
- Listings span £3.77–£56.12; the average listing price is £14.63 (sweet spot $15–$100). The average incumbent carries 408 reviews — the moat a new listing must climb.
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