---
title: "Search terms — dc shoes - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/dc-shoes/search-terms"
last_updated: "2026-07-31T13:47:53.237Z"
locale: en
meta:
  description: "Niche score 46/100 · £97K/yr market · 581K searches/yr · £40.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · £97K/yr market · 581K searches/yr · £40.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — dc shoes - Flapen"
---

# **dc shoes**

**Skip it**

Weak search conversion (0.4%) — this niche doesn't clear our bar today.

Market size 24Growth 47Conversion 5Competition 96Returns 28Price range 95Avg price 95Brand share 10Review moat 42Quality gap 47

**Competition**

**Incredible****17%**

top-5 click share — an open shelf

**Avg price**

**Incredible****£40.55**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****£16.72–£66.82**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+17.4%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,272.05**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Okay****4.8%**

return rate — above 5% kills the launch gate

**Market size**

**Bad****£97K**

£97K/yr · 581K searches

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

**Conversion**

**Bad****0.4%**

search→purchase rate — share of searches ending in a sale