---
title: "Daphne Costume — £34K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/daphne-costume"
last_updated: "2026-07-31T11:32:39.174Z"
locale: en
meta:
description: "Niche score 35/100 · £34K/yr market · 163K searches/yr · £22.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · £34K/yr market · 163K searches/yr · £22.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Daphne Costume — £34K/yr Amazon UK Niche (2026) - Flapen"
---
# **daphne costume**
**Skip it**
A small market ($34K/yr) — this niche doesn't clear our bar today.
Market size 8Growth 14Conversion 12Competition 24Returns 42Price range 71Avg price 94Brand share 30Review moat 96Quality gap 70
**Review moat**
**Incredible****71.69**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****£22.53**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£6.00–£36.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.6%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-22.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£34K**
£34K/yr · 163K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, daphne costume is a £34K/yr Amazon United Kingdom market (163K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 35/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **daphne costume market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **£23K–£28K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#2,382**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **63%**
- **Out of stock**
- **34.9%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **194 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▲rising
**Sellers**
**14**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**10%**
- For G and PL29% - FeMereina28% - Morph14% - AYYOHON12% - Ovokcina4% - MSBASIC3% - Open — no brand owns it (5 brands, 10%)
## **Demand**
Weekly Amazon search volume, last 38 weeks — -22.8% search growth over the last 90 days.
30K20KSpike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/uk/fashion/daphne-costume/trend)
## **Top daphne costume search terms**
- **daphne costume**124K/yr-20.9%0.6% conv. - **daphne scooby doo costume**6K/yr-13.3%0.6% conv. - **daphne costume adult**17K/yr-53.9%0.1% conv. - **daphne dress**10K/yr+5.5%0.4% conv. - **fred and daphne costume**6K/yr-19.5%0.4% conv. [**All search terms **](https://flapen.com/research/uk/fashion/daphne-costume/search-terms)
## **Top daphne costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£3K20%£7K30%£10K40%£13K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**For G and PL Halloween Womens Cosplay Costume Party Slimming Fit Long Sleeve Mini Dress with Scarf Purple XXL**For G and PL**£24.50**3.5★2 rev](https://www.amazon.co.uk/dp/B0D5D2YMQP) [2**FeMereina Halloween Velma and Daphne Costume for Women Long Sleeve Crop Top and Mini Skirt with Scarf Meddling Cutie Halloween Costume (Light Purple M)**FeMereina**£12.62**3.9★5 rev](https://www.amazon.co.uk/dp/B0FSSG8DHW) [3**FeMereina Halloween Velma and Daphne Costume for Women Long Sleeve Crop Top and Mini Skirt with Scarf Meddling Cutie Halloween Costume (Light Purple S)**FeMereina**£12.97**3.9★5 rev](https://www.amazon.co.uk/dp/B0FSSC6GHP) [4**AYYOHON Velma Costume Women Daphne Dress Brown Bob Wig Glasses Pullover Skirt Set Purple Mini Dress Halloween Cosplay Suit M**AYYOHON**£34.13**4.3★7 rev](https://www.amazon.co.uk/dp/B0F99HCP8H) [5**Morph Purple Womens Mystery Solving Detective Costume With Wig 70s Cartoon Character Costumes For Women Detective With Wig L**Morph**£27.88**4.5★51 rev](https://www.amazon.co.uk/dp/B0D1YF3548)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**dinghaole 2 Pcs Purple Headband and Green Scarf Halloween Costume Accessories for Women for Halloween Cosplay Themed Parties and Photography Cosplay**dinghaole**£7.98**0 rev8mo ago](https://www.amazon.co.uk/dp/B0FZ9DH3V2) [**FeMereina Halloween Velma and Daphne Costume for Women Long Sleeve Crop Top and Mini Skirt with Scarf Meddling Cutie Halloween Costume (Light Purple M)**FeMereina**£12.62**5 rev10mo ago](https://www.amazon.co.uk/dp/B0FSSG8DHW) [**FeMereina Halloween Velma and Daphne Costume for Women Long Sleeve Crop Top and Mini Skirt with Scarf Meddling Cutie Halloween Costume (Light Purple S)**FeMereina**£12.97**5 rev10mo ago](https://www.amazon.co.uk/dp/B0FSSC6GHP) [**Purple Headband and Green Scarf Fashion Scarf Combo for Halloween Theme Parties and Daily Wear**MXHBSTP**£6.43**1 rev12mo ago](https://www.amazon.co.uk/dp/B0FK4YQ5Y6) [**AKFJDLAD Halloween Adult Cosplay Costume Women Purple Mini Skirt Costume Matching Silk Scarf Hairpiece Wig Hairpin Socks Set (2XL)**AKFJDLAD**£30.20**11 rev1y ago](https://www.amazon.co.uk/dp/B0FBRJTTKB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morph Purple Womens Mystery Solving Detective Costume With Wig 70s Cartoon Character Costumes For Women Detective With Wig L**Morph**£27.88**4.5★**▲ 273%**](https://www.amazon.co.uk/dp/B0D1YF3548) [**Purple Headband and Green Scarf Fashion Scarf Combo for Halloween Theme Parties and Daily Wear**MXHBSTP**£6.43**5.0★**▲ 249%**](https://www.amazon.co.uk/dp/B0FK4YQ5Y6) [**Ovokcina Halloween Costume Dresses Long Sleeve Bodycon Purple Daphne Mini Dress with Scarf L Purple S**Ovokcina**£23.66**4.6★**▲ 181%**](https://www.amazon.co.uk/dp/B0993Z7RYT) [**Seawhisper Fred Orange Scarf Chiffon Bandana Orange Neckerchief Ladies Neck Scarves for Women**Seawhisper**£6.00**4.2★**▲ 90%**](https://www.amazon.co.uk/dp/B0BLC92J3L) [**Ovokcina Halloween Costume Dresses Short Sleeve Bodycon Purple Daphne Scoopy Doo Mini Dress with Scarf Purple Large**Ovokcina**£19.19**4.6★**▲ 87%**](https://www.amazon.co.uk/dp/B0CFYL8N9Y)
**~~View all trending →~~**
## **What buyers say about daphne costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**100%
*“Good quality product”*
### **Top return reasons **
**Size-Overall**76%
**Quality-Overall**12%
**Wrong Dimensions**6%
**Functionality-Overall**6%
## **Common questions**
- **Is daphne costume profitable to sell on Amazon United Kingdom?**
- The niche generates £34K/yr across 16 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -22.8%. Flapen's verdict: Skip it (35/100).
- **How competitive is the daphne costume niche?**
- 11 brands and 14 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 87% of demand.
- **What does it cost to enter the daphne costume niche?**
- Listings span £6.00–£36.87; the average listing price is £22.53 (sweet spot $15–$100). The average incumbent carries 72 reviews — the moat a new listing must climb.
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