---
title: "Daim — £58K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/daim"
last_updated: "2026-07-31T12:39:55.955Z"
locale: en
meta:
description: "Niche score 37/100 · £58K/yr market · 202K searches/yr · £5.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · £58K/yr market · 202K searches/yr · £5.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Daim — £58K/yr Amazon UK Niche (2026) - Flapen"
---
# **daim**
**Skip it**
A small market ($58K/yr) — this niche doesn't clear our bar today.
Market size 14Growth 19Conversion 61Competition 23Returns 100Price range 14Avg price 15Brand share 18Review moat 69Quality gap 60
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****728.59**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-11.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£5.35**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£58K**
£58K/yr · 202K searches
**Price range**
**Bad****£1.33–£17.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, daim is a £58K/yr Amazon United Kingdom market (202K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Dec. Verdict: Skip it — 37/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **daim market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£107K–£134K**
- units × avg price
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#852**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **29%**
- **Out of stock**
- **4.2%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▲rising
**Sellers**
**67**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**5%**
- Daim64% - bring me socks12% - Jmwedia9% - Generic4% - UEFA4% - Cadbury2% - Open — no brand owns it (3 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.2% search growth over the last 90 days.
6K4KSpike '24Black Friday '24Holiday '24Spike '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/uk/fashion/daim/trend)
## **Top daim search terms**
- **daim**53K/yr-14.4%11.9% conv. - **under 2**32K/yr+15.4%0.1% conv. - **under 2 pounds**22K/yr+29.3%0.1% conv. - **daim bar**29K/yr+2.2%9.1% conv. - **daim chocolate**26K/yr-56.3%8.7% conv. - **crunchy**13K/yr-20.7%1.0% conv. - **crunchies**11K/yr-18.5%4.3% conv. - **daim bars**9K/yr-42.2%10.2% conv. - **daim bars chocolate**7K/yr-18.1%10.4% conv. [**All search terms **](https://flapen.com/research/uk/fashion/daim/search-terms)
## **Top daim products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£6K20%£12K30%£17K40%£23K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Daim Chocolate Bar Multipack Crunchy Almond Caramel Covered in Milk Chocolate Gifting Treat Multipack 84 g (3 x 28 g)**Daim**£1.33**4.7★2,077 rev](https://www.amazon.co.uk/dp/B004PVK4Z6) [2**Daim Mini Chocolate Bag Crunchy Almond Caramel Covered in Milk Chocolate Gifting Treat 200 g (Pack of 1)**Daim**£2.46**4.7★424 rev](https://www.amazon.co.uk/dp/B06XRFGWJD) [3**bring me socks Bring Me A Beer Funny Novelty Gift Ankle Lounge Socks for a Beer Lover**bring me socks**£2.07**4.5★1,281 rev](https://www.amazon.co.uk/dp/B075RQV321) [4**Daim Chocolate Bars 28g (Pack of 12)**Daim**£8.02**4.5★880 rev](https://www.amazon.co.uk/dp/B07BHTRVL1) [5**Lightning Deals Of Today Prime Stud Earrings 925 Sterling Silver Mystic Rainbow Stud Earrings Long Post Cubic Zirconia Aurora Rainbow Stud Earrings Hypoallergenic Earrings for Sensitive Ears for Wome**Jmwedia**£1.41**3.7★10 rev](https://www.amazon.co.uk/dp/B0DGL8LD7K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Milka Daim Chocolate Bar Milk Chocolate with Crunchy Caramel 90g (1-Pack)**Milka**£1.37**6 rev4mo ago](https://www.amazon.co.uk/dp/B0GRH3M3W1) [**DaimMini Chocolate Bag Crunchy Almond Caramel 200g**Generic**£8.32**51 rev1y ago](https://www.amazon.co.uk/dp/B0F8P3F9WG) [**Cadbury Crunchie Milk Chocolate & Honeycomb Bars 182.7 g (Pack of 1)**Cadbury**£2.25**175 rev1y ago](https://www.amazon.co.uk/dp/B0DTV748WH) [**Lightning Deals Of Today Prime Stud Earrings 925 Sterling Silver Mystic Rainbow Stud Earrings Long Post Cubic Zirconia Aurora Rainbow Stud Earrings Hypoallergenic Earrings for Sensitive Ears for Wome**Jmwedia**£1.41**10 rev1y ago](https://www.amazon.co.uk/dp/B0DGL8LD7K) [**UEFA Womens Champions League Running Headbands 3-Pack - UWCL Officially Licensed Merchandise Non-Slip Elastic Bands Sports Headband for Football Yoga Running**UEFA**£2.19**2 rev1y ago](https://www.amazon.co.uk/dp/B0DFMJ91KC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lightning Deals Of Today Prime Stud Earrings 925 Sterling Silver Mystic Rainbow Stud Earrings Long Post Cubic Zirconia Aurora Rainbow Stud Earrings Hypoallergenic Earrings for Sensitive Ears for Wome**Jmwedia**£1.41**3.7★**▲ 216%**](https://www.amazon.co.uk/dp/B0DGL8LD7K) [**UEFA Womens Champions League Running Headbands 3-Pack - UWCL Officially Licensed Merchandise Non-Slip Elastic Bands Sports Headband for Football Yoga Running**UEFA**£2.19**5.0★**▲ 212%**](https://www.amazon.co.uk/dp/B0DFMJ91KC) [**Do Not Disturb Im Gaming Funny Socks - Great Novelty Gift For Gamers Who Have Everything! (Ankle Lounge Socks)**bring me socks**£1.71**4.6★**▲ 174%**](https://www.amazon.co.uk/dp/B075RCDMB3) [**Milka Daim Chocolate Bar Milk Chocolate with Crunchy Caramel 90g (1-Pack)**Milka**£1.37**4.1★**▲ 169%**](https://www.amazon.co.uk/dp/B0GRH3M3W1) [**bring me socks Bring Me A Beer Funny Novelty Gift Ankle Lounge Socks for a Beer Lover**bring me socks**£2.07**4.5★**▲ 155%**](https://www.amazon.co.uk/dp/B075RQV321)
**~~View all trending →~~**
## **What buyers say about daim**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**38%
*“A tasty snack”*
**Value For Money**9%
*“good value”*
**Sweetness**8%
*“Nice for family sweet time”*
**Fun/Entertainment Experience**7%
*“Fun gift for a fun guy”*
**Quality-Overall**6%
*“Good quality”*
**Gifting Purpose**6%
*“Fun gift for a fun guy”*
**Size-Overall**5%
*“Sizing was accurate”*
**Crispiness**5%
*“Armadillo crunchy on the outside smooth in the middle”*
**Baking**5%
*“Best chocolate treat ever”*
**Collectibles**2%
*“Had for Christmas stocking filler good price well made good detail on them”*
### **What buyers complain about **
**Value For Money**33%
*“Overpriced”*
**Size-Overall**25%
*“looks like a much bigger”*
**Storage Temperature**17%
*“Chocolate was stale slowing going off”*
**Advertised Vs Actual Product**8%
*“picture is very misleading”*
**Thickness**4%
*“They aren't particularly thick”*
### **Top return reasons **
**Size-Overall**50%
**Advertised Vs Actual Product**50%
## **Common questions**
- **Is daim profitable to sell on Amazon United Kingdom?**
- The niche generates £58K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.2%. Flapen's verdict: Skip it (37/100).
- **How competitive is the daim niche?**
- 9 brands and 67 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in daim?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Storage Temperature. The return rate is 0.1%.
- **When does demand for daim peak?**
- Demand peaks in Dec; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the daim niche?**
- Listings span £1.33–£17.15; the average listing price is £5.35 (sweet spot $15–$100). The average incumbent carries 729 reviews — the moat a new listing must climb.
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