---
title: "Search terms — dad keyring - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/dad-keyring/search-terms"
last_updated: "2026-07-31T13:45:35.071Z"
locale: en
meta:
  description: "Niche score 53/100 · £21K/yr market · 51K searches/yr. Prices mostly outside the sweet spot ($2.82–$11.29) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · £21K/yr market · 51K searches/yr. Prices mostly outside the sweet spot ($2.82–$11.29) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — dad keyring - Flapen"
---

# **dad keyring**

**Worth a look**

Shows demand growing +299.0% this quarter, but prices mostly outside the sweet spot ($2.82–$11.29) keeps it on the watch list.

Market size 5Growth 100Conversion 83Competition 41Returns 100Price range 0Avg price 13Brand share 47Review moat 94Quality gap 23

**Growth**

**Incredible****+299.0%**

90-day search growth — must beat 0% to launch

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****122.61**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Great****9.0%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****77%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£4.71**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£21K**

£21K/yr · 51K searches

**Price range**

**Bad****£2.82–£11.29**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")