---
title: "Trend — cycling shorts women - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/cycling-shorts-women/trend"
last_updated: "2026-07-31T22:50:38.124Z"
locale: en
meta:
  description: "Niche score 65/100 · £189K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 65/100 · £189K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — cycling shorts women - Flapen"
---

# **cycling shorts women**

**Worth a look**

Shows demand growing +301.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 38Growth 100Conversion 31Competition 88Returns 75Price range 70Avg price 43Brand share 89Review moat 25Quality gap 47

**Growth**

**Incredible****+301.6%**

90-day search growth — must beat 0% to launch

**Brand share**

**Great****46%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****27%**

top-5 click share — an open shelf

**Returns**

**Good****2.0%**

return rate — above 5% kills the launch gate

**Price range**

**Good****£4.40–£40.11**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****£11.21**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****£189K**

£189K/yr · 690K searches

**Conversion**

**Okay****2.5%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****4,100.07**

avg incumbent reviews — the moat a new listing must climb

**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")