---
title: "Cycling Shorts Mens — £115K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/cycling-shorts-mens"
last_updated: "2026-07-31T16:27:03.108Z"
locale: en
meta:
description: "Niche score 62/100 · £115K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · £115K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cycling Shorts Mens — £115K/yr Amazon UK Niche (2026) - Flapen"
---
# **cycling shorts mens**
**Worth a look**
Shows demand growing +103.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 27Growth 93Conversion 16Competition 80Returns 81Price range 69Avg price 81Brand share 70Review moat 25Quality gap 67
**Growth**
**Great****+103.8%**
90-day search growth — must beat 0% to launch
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£17.22**
avg listing price — sweet spot $15–$100
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****£5.24–£36.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£115K**
£115K/yr · 523K searches
**Review moat**
**Bad****4,275.19**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United Kingdom niche tracking, cycling shorts mens is a £115K/yr Amazon United Kingdom market (523K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 62/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cycling shorts mens market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **£103K–£138K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#15**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **2.0%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**25 **▼falling
**Sellers**
**43**
**Top-5 brand share**
**63%**
Top 20: 96%
**Top-5 click share**
**35%**
Top 20: 69%
**Open market**
**33%**
- baleaf29% - Sportneer16% - Niksa9% - ASTRYON5% - AYESY4% - Altura4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +103.8% search growth over the last 90 days.
23K18KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.9×
[**Open Trend **](https://flapen.com/research/uk/fashion/cycling-shorts-mens/trend)
## **Top cycling shorts mens search terms**
- **cycling shorts**95K/yr+179.4%0.9% conv. - **cycling shorts mens**119K/yr+66.1%1.0% conv. - **padded cycling shorts men**48K/yr+64.6%1.6% conv. - **mens cycling shorts**44K/yr+62.7%0.8% conv. - **mtb shorts**29K/yr+156.9%0.0% conv. - **cycle shorts**27K/yr+178.7%0.9% conv. - **cycling shorts men**16K/yr+130.8%0.9% conv. - **mountain bike shorts**14K/yr+132.8%0.2% conv. - **padded cycling shorts**15K/yr+88.1%0.8% conv. - **mens padded cycling shorts**14K/yr+67.2%1.4% conv. [**All search terms **](https://flapen.com/research/uk/fashion/cycling-shorts-mens/search-terms)
## **Top cycling shorts mens products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£5K8%£9K12%£14K16%£18K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**baleaf Cycling Shorts Mens Padded Undershorts Bike Short Mountain MTB Liner Riding Breathable Bicycle Underwear Blue L**baleaf**£14.24**4.2★42,169 rev](https://www.amazon.co.uk/dp/B00MTE6OTQ) [2**Cycling Shorts Mens Sportneer Mens 3D Cycle Shorts Cycling Underwear Shorts Anti-Slip Design Breathable & Adsorbent Black**Sportneer**£10.50**4.3★5,118 rev](https://www.amazon.co.uk/dp/B01NCUZ0H9) [3**baleaf Mens Padded Cycling Shorts Padding Bike Shorts Road Biking MTB Shorts Bicycle Pockets UPF 50+ Black L**baleaf**£20.92**4.4★5,024 rev](https://www.amazon.co.uk/dp/B07MFZ7VH5) [4**baleaf Cycling Shorts Mens Padded Undershorts Bike Short Mountain MTB Liner Riding Breathable Bicycle Underwear Blue S**baleaf**£14.29**4.2★42,169 rev](https://www.amazon.co.uk/dp/B013I362HK) [5**Niksa Cycling Shorts Mens 3D Gel Padded Anti-Slip Leg Grippers Bicycle Shorts with Phone Pockets MTB/Road Bike Shorts for Mountain Biking Commuting Cycling Black L**Niksa**£16.62**4.2★129 rev](https://www.amazon.co.uk/dp/B0DSBHZ2CM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ASTRYON Cycling Shorts Mens 5D Padded Breathable MTB Mountain Bike Underwear Liner Quick Drying Shockproof Black**ASTRYON**£11.19**33 rev3mo ago](https://www.amazon.co.uk/dp/B0GVYDCNVC) [**DANISH ENDURANCE Cycling Shorts Mens 3D Pro Padded Mountain Bike Shorts for Men Quick Dry for Long Distance Biking Navy M**DANISH ENDURANCE**£34.60**171 rev5mo ago](https://www.amazon.co.uk/dp/B0GK9HF2FZ) [**AMIYOYO 3 Pack Cycling Shorts Women with Pockets High Waist Black Gym Shorts Stretchy Running Yoga Workout Leggings**AMIYOYO**£13.91**51 rev7mo ago](https://www.amazon.co.uk/dp/B0G8JQKMQP) [**ASTRYON Cycling Shorts Mens 5D Padded MTB Liner Undershorts Breathable Bicycle Underwear Quick Drying Shockproof Black**ASTRYON**£9.96**267 rev10mo ago](https://www.amazon.co.uk/dp/B0FCMX6ZNX) [**AYESY Cycling Shorts Mens 3D Gel Padded MTB Bike Shorts with Pockets Anti-Slip Leg Grips Breathable & Adsorbent Outdoor Bicycle Pants Black**AYESY**£12.99**139 rev1y ago](https://www.amazon.co.uk/dp/B0FCC44CV4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ASTRYON Cycling Shorts Mens 5D Padded Breathable MTB Mountain Bike Underwear Liner Quick Drying Shockproof Black**ASTRYON**£11.19**4.7★**▲ 30%**](https://www.amazon.co.uk/dp/B0GVYDCNVC) [**AMIYOYO 3 Pack Cycling Shorts Women with Pockets High Waist Black Gym Shorts Stretchy Running Yoga Workout Leggings**AMIYOYO**£13.91**4.4★**▲ 30%**](https://www.amazon.co.uk/dp/B0G8JQKMQP) [**DANISH ENDURANCE Cycling Shorts Mens 3D Pro Padded Mountain Bike Shorts for Men Quick Dry for Long Distance Biking Navy M**DANISH ENDURANCE**£34.60**4.5★**▲ 29%**](https://www.amazon.co.uk/dp/B0GK9HF2FZ) [**Sportneer Padded Cycling Shorts Men - 4D Cycling Shorts Mens Padding Bicycle Cycling Biking Clothing Shorts Breathable and Absorbent Grey**Sportneer**£11.83**4.5★**▲ 22%**](https://www.amazon.co.uk/dp/B0D1XZMZCK) [**ASTRYON Cycling Shorts Mens 5D Padded MTB Liner Undershorts Breathable Bicycle Underwear Quick Drying Shockproof Black**ASTRYON**£9.96**4.2★**▲ 21%**](https://www.amazon.co.uk/dp/B0FCMX6ZNX)
**~~View all trending →~~**
## **What buyers say about cycling shorts mens**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**20%
*“Really comfortable”*
**Size-Overall**17%
*“Comfortable fit”*
**Quality-Overall**14%
*“Good quality pad, feeling comfortable and, support my body well”*
**Soft Feel**5%
*“lovely soft material”*
**Value For Money**5%
*“Good value for money”*
**Pockets/Compartments**4%
*“Comfortable and good pockets”*
**Exercise/Sports Suitability**4%
*“great for running”*
**Material Quality**4%
*“Lovely material”*
**Waist Fit**3%
*“Fit amazing high waist”*
**Stretchability/Expandability/Elasticity**3%
*“Great stretch to them”*
### **What buyers complain about **
**Size-Overall**17%
*“they are tight”*
**Comfort-Overall**13%
*“Not that comfortable”*
**Quality-Overall**7%
*“'cheap' I wasn't sure what size to go for as I've found they vary greatly on Amazon”*
**Transparency**6%
*“See through”*
**Thickness**4%
*“not very deep”*
**Value For Money**3%
*“A little expensive for what they are, time will tell how well they wear and last,”*
**Stitch/Finish/Polish**3%
*“seems the thread hasnt been sewed correctly waiting on somebody to get back to me for a refund”*
**Cushion**3%
*“Padding also not great”*
**Soft Feel**3%
*“under summer dress very soft not like control underwear”*
**Thin**1%
*“Thin cycling shorts”*
### **Top return reasons **
**Size-Overall**59%
**Transparency**5%
**Material Quality**5%
**Length**4%
**Comfort-Overall**3%
**Quality-Overall**3%
**Thin**3%
**Waist Fit**3%
**Thigh Fit**2%
**Cushion**2%
## **Common questions**
- **Is cycling shorts mens profitable to sell on Amazon United Kingdom?**
- The niche generates £115K/yr across 48 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is +103.8%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the cycling shorts mens niche?**
- 25 brands and 43 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in cycling shorts mens?**
- Top complaints mined from reviews: Size-Overall, Comfort-Overall, Quality-Overall. The return rate is 1.7%.
- **When does demand for cycling shorts mens peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 3.9× the quietest.
- **What does it cost to enter the cycling shorts mens niche?**
- Listings span £5.24–£36.34; the average listing price is £17.22 (sweet spot $15–$100). The average incumbent carries 4,275 reviews — the moat a new listing must climb.
## **Related niches in Fashion**
- 69 [**mens boxers**](https://flapen.com/research/uk/fashion/mens-boxers)£2.8M/yr+21.3%**Launch it**- 70 [**sporran**](https://flapen.com/research/uk/fashion/sporran)£67K/yr+166.3%**Worth a look**- 70 [**racer back bra clip**](https://flapen.com/research/uk/fashion/racer-back-bra-clip)£52K/yr+181.5%**Worth a look**- 70 [**aviator sunglasses**](https://flapen.com/research/uk/fashion/aviator-sunglasses)£195K/yr+100.7%**Worth a look**- 70 [**gifts for colleagues**](https://flapen.com/research/uk/fashion/gifts-for-colleagues)£117K/yr+114.0%**Worth a look**- 70 [**mens shorts**](https://flapen.com/research/uk/fashion/mens-shorts)£679K/yr+220.7%**Worth a look**[**All Fashion niches **](https://flapen.com/research/uk/fashion)