---
title: "Cycling Jacket — £17K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/cycling-jacket"
last_updated: "2026-07-31T13:34:35.828Z"
locale: en
meta:
description: "Niche score 50/100 · £17K/yr market · 200K searches/yr · £30.97 avg price. Weak search conversion (0.3%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £17K/yr market · 200K searches/yr · £30.97 avg price. Weak search conversion (0.3%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cycling Jacket — £17K/yr Amazon UK Niche (2026) - Flapen"
---
# **cycling jacket**
**Worth a look**
Shows a fragmented shelf (top 5 take 15% of clicks), but weak search conversion (0.3%) keeps it on the watch list.
Market size 4Growth 13Conversion 3Competition 96Returns 39Price range 82Avg price 95Brand share 89Review moat 68Quality gap 77
**Competition**
**Incredible****15%**
top-5 click share — an open shelf
**Avg price**
**Incredible****£30.97**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****46%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****£5.65–£107.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****762.03**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.9%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-23.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£17K**
£17K/yr · 200K searches
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, cycling jacket is a £17K/yr Amazon United Kingdom market (200K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cycling jacket market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **£23K–£31K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#25**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **85%**
- **Out of stock**
- **2.5%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.
**Brands**
**31 **▲rising
**Sellers**
**46**
**Top-5 brand share**
**46%**
Top 20: 93%
**Top-5 click share**
**15%**
Top 20: 41%
**Open market**
**48%**
- FDX14% - Endura12% - baleaf8% - Altura7% - Ettore6% - 33,000ft6%
## **Demand & seasonality**
Weekly Amazon search volume, last 88 weeks — -23.2% search growth over the last 90 days.
8K6KSpike '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/uk/fashion/cycling-jacket/trend)
## **Top cycling jacket search terms**
- **cycling jacket mens**15K/yr+86.0%0.2% conv. - **cycling jacket**35K/yr-44.4%0.1% conv. - **waterproof cycling jacket**28K/yr-10.1%0.3% conv. - **mens cycling jacket**12K/yr-31.5%0.3% conv. - **cycling waterproof jacket**12K/yr-2.3%0.4% conv. - **bike jacket**6K/yr+30.3%0.2% conv. - **cycling jacket mens waterproof**20K/yr-65.1%0.4% conv. - **hi vis cycling jacket**9K/yr-28.3%1.0% conv. - **mens cycling jackets**8K/yr-26.7%0.1% conv. - **cycling rain jackets for men**5K/yr+144.9%0.3% conv. [**All search terms **](https://flapen.com/research/uk/fashion/cycling-jacket/search-terms)
## **Top cycling jacket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£3354%£6706%£1K8%£1K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**baleaf Waterproof Jacket Mens Cycling Jackets Reflective Running Outdoor Rain Coats Lightweight for Men Walking Hiking Packable Fluorescent Yellow L**baleaf**£35.18**4.3★2,093 rev](https://www.amazon.co.uk/dp/B08NVCTH7Z) [2**Ettore Mens Cycling Jacket Waterproof Breathable High Visibility Reflective Silver - Night Glow - L**Ettore**£48.81**4.3★914 rev](https://www.amazon.co.uk/dp/B07H3QHP4Q) [3**Endura Xtract Cycling Jacket II | Waterproof | Breathable | Packable Jackets Bright Yellow M**Endura**£12.92**3.9★16 rev](https://www.amazon.co.uk/dp/B08FPBX13N) [4**Optimum Mens Rain Jacket Nitebrite Hi Vis For Running Cycling Hiking Mountain Climbing Waterproof - Green Medium Size**Optimum**£21.15**4.2★1,285 rev](https://www.amazon.co.uk/dp/B00C7SWLTG) [5**Trespass Mens Ultra Reflective Active Jacket Zig Silver Reflective Size - M**Trespass**£26.68**4.2★519 rev](https://www.amazon.co.uk/dp/B01KFS36N4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**33 000ft Mens Cycling Jacket Waterproof Breathable Coats Reflective Running Vest with Removable Sleeves Lightweight for Packable Midnight Blue XL**33,000ft**£40.99**42 rev1y ago](https://www.amazon.co.uk/dp/B0F1JYZWZC) [**33 000ft Mens Cycling Jacket Waterproof Breathable Coats Reflective Running Vest with Removable Sleeves Lightweight for Packable Midnight Blue L**33,000ft**£40.85**42 rev1y ago](https://www.amazon.co.uk/dp/B0F1JMLGHH) [**DANISH ENDURANCE Mens Cycling Jersey Long Sleeve Cold Weather Mountain Bike Jersey for Long Distance Cycling Olive XXL**DANISH ENDURANCE**£26.18**261 rev1y ago](https://www.amazon.co.uk/dp/B0DZHMRGVK) [**BERGRISAR Winter Thermal Cycling Jacket Mens Bike Bicycle Jacket Waterproof Windproof Fleece Windbreaker with 6 Pockets Green L**BERGRISAR**£30.26**438 rev3y ago](https://www.amazon.co.uk/dp/B0CBQ286HP) [**CYCLING JACKET Hi Viz WATERPROOF WINDPROOF BREATHABLE HIGHLY VISIBLE CYCLING RIDING WALKING RUNNING SKATING HIGHLY VISIBLE (LARGE 23 inch pit to pit YELLOW hi viz)**TTG**£14.90**609 rev4y ago](https://www.amazon.co.uk/dp/B09M5V3D96)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DANISH ENDURANCE Mens Cycling Jersey Long Sleeve Cold Weather Mountain Bike Jersey for Long Distance Cycling Olive XXL**DANISH ENDURANCE**£26.18**4.2★**▲ 94%**](https://www.amazon.co.uk/dp/B0DZHMRGVK) [**Endura Xtract Cycling Jacket II | Waterproof | Breathable | Packable Jackets Bright Yellow M**Endura**£12.92**3.9★**▲ 93%**](https://www.amazon.co.uk/dp/B08FPBX13N) [**Optimum Mens Rain Jacket Nitebrite Hi Vis For Running Cycling Hiking Mountain Climbing Waterproof - Green Medium Size**Optimum**£21.15**4.2★**▲ 74%**](https://www.amazon.co.uk/dp/B00C7SWLTG) [**Fdx Mens Cycling Jacket - Waterproof Lightweight Breathable MTB Cycle Rain Tops - High Visibility Full Sleeves Taped Seams Reflective Jersey - Windproof Coat for Running Bike Racing(Yellow X-Large)**FDX**£24.82**4.2★**▲ 74%**](https://www.amazon.co.uk/dp/B08RRRQZFX) [**FDX Cycling Jacket Mens - Waterproof Lightweight Breathable Cycle Rain Jersey - High Visibility Full Sleeves Reflective Tops - Windproof Coat for Running Riding Mountain Bike Racing - Yellow - S**FDX**£26.67**4.1★**▲ 58%**](https://www.amazon.co.uk/dp/B00YPVXCOG)
**~~View all trending →~~**
## **What buyers say about cycling jacket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Very good quality product i was pleasantly surprised just how good it is fit is true to size definitely a 5*+ product”*
**Size-Overall**15%
*“Good fit”*
**Water Resistance**11%
*“Waterproof and breathable”*
**Comfort-Overall**6%
*“Very comfy”*
**Value For Money**6%
*“Very good value for money”*
**Advertised Vs Actual Product**5%
*“was as advertised”*
**Weight Light**4%
*“Hreat lightweight jacket”*
**Pockets/Compartments**3%
*“easy to pack away into a small pouch or bag”*
**Weather Proof**3%
*“windproof”*
**Brightness/Shine/Glow**2%
*“bright for safety”*
### **What buyers complain about **
**Size-Overall**18%
*“size guide led me to order a jacket that was too small”*
**Pockets/Compartments**10%
*“after low to medium usage I learnt a the hard way that the lining in the pockets stated to degrade”*
**Quality-Overall**8%
*“Cheap, poor quality avoid”*
**Water Resistance**7%
*“Not waterproof”*
**Breathability**7%
*“Not breathable”*
**Zipper Quality**5%
*“Zip broke”*
**Stitch/Finish/Polish**4%
*“Low quality stitching or material”*
**Strength**3%
*“It seems a bit flimsy like the previous one”*
**Thin**2%
*“Material is very thin”*
**Arm Fit**2%
*“The arm length is very short however is the only negative I have”*
### **Top return reasons **
**Size-Overall**68%
**Material Quality**3%
**Zipper Quality**3%
**Water Resistance**3%
**Color**3%
**Quality-Overall**3%
**Thin**3%
**Advertised Vs Actual Product**2%
**Shape/Style**2%
**Breathability**1%
## **Common questions**
- **Is cycling jacket profitable to sell on Amazon United Kingdom?**
- The niche generates £17K/yr across 133 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -23.2%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the cycling jacket niche?**
- 31 brands and 46 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 46% of demand.
- **What do buyers complain about in cycling jacket?**
- Top complaints mined from reviews: Size-Overall, Pockets/Compartments, Quality-Overall. The return rate is 3.9%.
- **When does demand for cycling jacket peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the cycling jacket niche?**
- Listings span £5.65–£107.28; the average listing price is £30.97 (sweet spot $15–$100). The average incumbent carries 762 reviews — the moat a new listing must climb.
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