---
title: "Crop Top — £46K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/crop-top"
last_updated: "2026-07-31T12:11:35.252Z"
locale: en
meta:
description: "Niche score 56/100 · £46K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · £46K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Crop Top — £46K/yr Amazon UK Niche (2026) - Flapen"
---
# **crop top**
**Worth a look**
Shows a fragmented shelf (top 5 take 14% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 11Growth 70Conversion 8Competition 96Returns 42Price range 64Avg price 44Brand share 86Review moat 61Quality gap 76
**Competition**
**Incredible****14%**
top-5 click share — an open shelf
**Brand share**
**Great****49%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+52.4%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****£4.80–£32.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,059.38**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£11.29**
avg listing price — sweet spot $15–$100
**Returns**
**Okay****3.7%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****£46K**
£46K/yr · 621K searches
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, crop top is a £46K/yr Amazon United Kingdom market (621K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 56/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **crop top market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **£34K–£45K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#414**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **6.8%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.
**Brands**
**50 **▼falling
**Sellers**
**57**
**Top-5 brand share**
**49%**
Top 20: 85%
**Top-5 click share**
**14%**
Top 20: 37%
**Open market**
**47%**
- LILLUSORY18% - BryticFlow9% - florynova9% - Re Tech UK8% - BQTQ5% - TNNZEET4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +52.4% search growth over the last 90 days.
20K15KSpike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/fashion/crop-top/trend)
## **Top crop top search terms**
- **crop tops for women**172K/yr+45.0%0.2% conv. - **crop top**135K/yr+47.1%0.2% conv. - **white crop top**57K/yr+84.9%0.9% conv. - **black crop top**52K/yr+40.6%0.6% conv. - **crop tops**42K/yr+26.1%0.3% conv. - **womens crop tops**27K/yr+65.0%0.3% conv. - **white crop tops for women**23K/yr+87.3%1.3% conv. - **cropped tops for women uk**11K/yr+112.9%0.2% conv. - **womens crop top**11K/yr+77.4%0.4% conv. - **cropped vest tops women uk**8K/yr+242.5%0.4% conv. [**All search terms **](https://flapen.com/research/uk/fashion/crop-top/search-terms)
## **Top crop top products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%£4562%£9113%£1K4%£2K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BQTQ 2 Pieces Camisole Top Spaghetti Strap Cotton Crop Tank Tops for Women Girls Black and White M**BQTQ**£7.40**4.4★2,803 rev](https://www.amazon.co.uk/dp/B08H876W7Z) [2**LILLUSORY Strapless Bandeau Tops for Women UK Backless Crop Boob Tube Vest Tank Sleeveless Going Out Summer Ladies Mature Y2k Cute Clothes Clubbing Party Sexy Capsule Wardrobe Clothing Black M**LILLUSORY**£7.80**3.9★48 rev](https://www.amazon.co.uk/dp/B0G64PJDRL) [3**TNNZEET 3 Pack Womens Crew Neck Basic T Shirts Crop Top Short Sleeve Tee**TNNZEET**£14.33**4.5★40 rev](https://www.amazon.co.uk/dp/B0G6YW6XY9) [4**LILLUSORY Bandeau Tube Tops Women Boobtube UK Backless Strapless Crop Y2k Sleeveless Capsule Wardrobe Clothing Summer Going Out Clothes Vest Tank Bra Multi Pack Black White Pink Burgundy Coffee M**LILLUSORY**£19.28**4.7★34 rev](https://www.amazon.co.uk/dp/B0GX652527) [5**Re Tech UK - Ladies Cotton Crop Tops for Women (S/M White)**Re Tech UK**£6.81**3.9★1,109 rev](https://www.amazon.co.uk/dp/B071WXN23T)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LILLUSORY Womens Halter Neck Crop Tanks Tops UK Summer Sleeveless Vest Clothes Going Out Ladies Mature Camisole Cute Y2k Capsule Wardrobe Clothing Black M**LILLUSORY**£8.72**30 rev2mo ago](https://www.amazon.co.uk/dp/B0GYP3866D) [**LILLUSORY Bandeau Tube Tops Women Boobtube UK Backless Strapless Crop Y2k Sleeveless Capsule Wardrobe Clothing Summer Going Out Clothes Vest Tank Bra Multi Pack Black White Pink Burgundy Coffee M**LILLUSORY**£19.28**34 rev3mo ago](https://www.amazon.co.uk/dp/B0GX652527) [**LILLUSORY Strapless Bandeau Tops for Women UK Backless Crop Boob Tube Vest Tank Sleeveless Going Out Summer Ladies Mature Y2k Cute Clothes Clubbing Party Sexy Capsule Wardrobe Clothing Black M**LILLUSORY**£7.80**48 rev4mo ago](https://www.amazon.co.uk/dp/B0G64PJDRL) [**LILLUSORY Strapless Bandeau Tops for Women UK Backless Crop Boob Tube Vest Tank Sleeveless Going Out Summer Ladies Mature Y2k Cute Clothes Clubbing Party Sexy Capsule Wardrobe Clothing White M**LILLUSORY**£7.78**48 rev4mo ago](https://www.amazon.co.uk/dp/B0G64TB8FY) [**TNNZEET 3 Pack Womens Crew Neck Basic T Shirts Crop Top Short Sleeve Tee**TNNZEET**£14.33**40 rev7mo ago](https://www.amazon.co.uk/dp/B0G6YW6XY9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LILLUSORY Womens Halter Neck Crop Tanks Tops UK Summer Sleeveless Vest Clothes Going Out Ladies Mature Camisole Cute Y2k Capsule Wardrobe Clothing Black M**LILLUSORY**£8.72**4.9★**▲ 29%**](https://www.amazon.co.uk/dp/B0GYP3866D) [**LILLUSORY Bandeau Tube Tops Women Boobtube UK Backless Strapless Crop Y2k Sleeveless Capsule Wardrobe Clothing Summer Going Out Clothes Vest Tank Bra Multi Pack Black White Pink Burgundy Coffee M**LILLUSORY**£19.28**4.7★**▲ 28%**](https://www.amazon.co.uk/dp/B0GX652527) [**LILLUSORY Strapless Bandeau Tops for Women UK Backless Crop Boob Tube Vest Tank Sleeveless Going Out Summer Ladies Mature Y2k Cute Clothes Clubbing Party Sexy Capsule Wardrobe Clothing Black M**LILLUSORY**£7.80**3.9★**▲ 26%**](https://www.amazon.co.uk/dp/B0G64PJDRL) [**wirarpa Womens Bra Cotton Bralette Crop Top Racerback 3 Pack M**wirarpa**£14.94**4.5★**▲ 26%**](https://www.amazon.co.uk/dp/B0DPZCYN32) [**BryticFlow Cotton Crop Tops for Women Tank Tops Ladies Square Neck Going Out Tops Gym Athletic Sports Shirts Exercise Undershirts 4 Pack Black/White/Grey/Rose XL**BryticFlow**£19.67**4.2★**▲ 25%**](https://www.amazon.co.uk/dp/B0FLY2GD6C)
**~~View all trending →~~**
## **What buyers say about crop top**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**15%
*“fits as expected”*
**Comfort-Overall**14%
*“The bra is comfortable”*
**Quality-Overall**12%
*“Amazing quality”*
**Material Quality**7%
*“love the material”*
**Soft Feel**6%
*“gives that smooth”*
**Stretchability/Expandability/Elasticity**5%
*“it offers good elasticity”*
**Value For Money**5%
*“affordable they are”*
**Color**4%
*“The colours are vibrant”*
**Shape/Style**3%
*“Nice style”*
**Machine Wash Suitability**2%
*“Easy to wash”*
### **What buyers complain about **
**Size-Overall**25%
*“Quite small fitting”*
**Transparency**4%
*“See through”*
**Quality-Overall**3%
*“thin quality have returned”*
**Value For Money**2%
*“too expensive”*
**Thickness**2%
*“sleeves are made of little thinner one”*
**Advertised Vs Actual Product**2%
*“This fits nothing like the photos”*
**Machine Wash Suitability**2%
*“it may need a bit more care when washing to keep it looking fresh”*
**Comfort-Overall**1%
*“Consequently not comfortable”*
**Thin**1%
*“Material Way Too Thin”*
**Material Quality**1%
*“cheap material”*
### **Top return reasons **
**Size-Overall**53%
**Material Quality**8%
**Quality-Overall**7%
**Transparency**6%
**Length**6%
**Thin**3%
**Chest Fit**3%
**Color**2%
**Advertised Vs Actual Product**2%
**Shape/Style**2%
## **Common questions**
- **Is crop top profitable to sell on Amazon United Kingdom?**
- The niche generates £46K/yr across 168 tracked products. 1 of 65 products launched in the last 360 days are still selling. 90-day search growth is +52.4%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the crop top niche?**
- 50 brands and 57 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 49% of demand.
- **What do buyers complain about in crop top?**
- Top complaints mined from reviews: Size-Overall, Transparency, Quality-Overall. The return rate is 3.7%.
- **When does demand for crop top peak?**
- Demand peaks in Jul–Aug; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the crop top niche?**
- Listings span £4.80–£32.83; the average listing price is £11.29 (sweet spot $15–$100). The average incumbent carries 1,059 reviews — the moat a new listing must climb.
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