---
title: "Crocs — £1.1M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/crocs"
last_updated: "2026-07-31T12:03:15.304Z"
locale: en
meta:
description: "Niche score 58/100 · £1.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · £1.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Crocs — £1.1M/yr Amazon UK Niche (2026) - Flapen"
---
# **crocs**
**Worth a look**
Shows a fragmented shelf (top 5 take 12% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 79Growth 94Conversion 6Competition 97Returns 20Price range 68Avg price 91Brand share 21Review moat 0Quality gap 53
**Competition**
**Incredible****12%**
top-5 click share — an open shelf
**Growth**
**Great****+107.5%**
90-day search growth — must beat 0% to launch
**Avg price**
**Great****£21.55**
avg listing price — sweet spot $15–$100
**Market size**
**Great****£1.1M**
£1.1M/yr · 10.7M searches
**Price range**
**Good****£6.22–£34.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Returns**
**Bad****6.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****63,250.43**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** High Returns**](https://flapen.com/research/niches?market=uk&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United Kingdom niche tracking, crocs is a £1.1M/yr Amazon United Kingdom market (10.7M searches/yr). The top 5 brands hold 91% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **crocs market data**
- **Units sold / yr**
- **40K–50K**
- avg 250–500/product
- **Revenue / yr**
- **£862K–£1.1M**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#155**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **59%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.
**Brands**
**29 **▲rising
**Sellers**
**63**
**Top-5 brand share**
**91%**
Top 20: 98%
**Top-5 click share**
**12%**
Top 20: 35%
**Open market**
**8%**
- Crocs73% - Lakeland Active11% - Shoe Zone5% - Eagsouni1% - Beslip1% - HOBIBEAR1% - Open — no brand owns it (23 brands, 8%)
## **Demand**
Weekly Amazon search volume, last 39 weeks — +107.5% search growth over the last 90 days.
600K400KSpike '25Black Friday '25Spike '26Oct '25Dec '25Jan '26Mar '26Apr '26May '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/fashion/crocs/trend)
## **Top crocs search terms**
- **crocs**3.5M/yr+103.5%0.2% conv. - **crocs womens**1.9M/yr+116.1%0.2% conv. - **crocs mens**1.3M/yr+100.7%0.3% conv. - **crocs kids**813K/yr+126.5%0.3% conv. - **kids crocs**512K/yr+73.7%0.2% conv. - **mens crocs**486K/yr+94.4%0.2% conv. - **crocs sandals for women**224K/yr+363.5%0.3% conv. - **womens crocs**289K/yr+81.0%0.3% conv. - **crocs sandals**108K/yr+298.2%0.2% conv. - **clogs for women**193K/yr+46.6%0.2% conv. [**All search terms **](https://flapen.com/research/uk/fashion/crocs/search-terms)
## **Top crocs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%£11K2%£21K3%£32K4%£43K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Crocs Unisex Kids Classic Clog K Clogs White 4 UK**Crocs**£26.20**4.7★42,183 rev](https://www.amazon.co.uk/dp/B096437YCK) [2**Crocs Unisex Kids Classic Clog K Clogs Navy 5 UK**Crocs**£23.64**4.7★42,183 rev](https://www.amazon.co.uk/dp/B09642TXWM) [3**Crocs Unisex Kids Classic Clog K Clogs Bone 4 UK**Crocs**£25.51**4.7★42,183 rev](https://www.amazon.co.uk/dp/B09NMBVRFB) [4**Crocs Unisex Kids Classic Clog K Clogs Black J3 UK**Crocs**£26.71**4.7★42,183 rev](https://www.amazon.co.uk/dp/B096416FP5) [5**Crocs Womens Brooklyn Women Low Wedge W Clog Black 6 UK**Crocs**£25.60**4.4★18,878 rev](https://www.amazon.co.uk/dp/B07YQRHPBF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Crocs Classic Clog Powder Pink Size 5 UK Men/ 6 UK Women**Crocs**£30.54**403,299 rev1y ago](https://www.amazon.co.uk/dp/B0DR3KXKZ9) [**Crocs Women Sandal Getaway Strappy Truffle 6 UK Women**Crocs**£25.40**9,502 rev1y ago](https://www.amazon.co.uk/dp/B0D7VHXNKP) [**Crocs Unisex Crocband Clogs Quartz 4 UK Men/ 5 UK Women**Crocs**£28.55**50,194 rev2y ago](https://www.amazon.co.uk/dp/B0C5JZ5T17) [**Via Clog Black 9 UK Men/ 10 UK Women**Crocs**£28.85**5,519 rev2y ago](https://www.amazon.co.uk/dp/B0CJDRG9FD) [**Crocs Unisex Kids Classic Clog K Clogs White 4 UK**Crocs**£26.20**42,183 rev2y ago](https://www.amazon.co.uk/dp/B096437YCK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Crocs Unisex Kids Classic Clog T Clog White 4 UK Child**Crocs**£19.60**4.5★**▲ 19%**](https://www.amazon.co.uk/dp/B09642QFVQ) [**Crocs Classic Clog Atmosphere Size 4 UK Men/ 5 UK Women**Crocs**£30.65**4.7★**▲ 19%**](https://www.amazon.co.uk/dp/B0BFNN98MW) [**Crocs Unisex Classic Clogs Clogs Bone 7 UK Men/ 8 UK Women**Crocs**£29.50**4.7★**▲ 19%**](https://www.amazon.co.uk/dp/B09NMB9C1Q) [**Crocs Classic Clog Powder Pink Size 5 UK Men/ 6 UK Women**Crocs**£30.54**4.7★**▲ 18%**](https://www.amazon.co.uk/dp/B0DR3KXKZ9) [**Crocs Unisex Classic Clogs Clogs Slate Grey 7 UK Men/ 8 UK Women**Crocs**£31.68**4.7★**▲ 18%**](https://www.amazon.co.uk/dp/B071FBKTRC)
**~~View all trending →~~**
## **What buyers say about crocs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**32%
*“Comfortable and nice looking”*
**Size-Overall**17%
*“Perfect fit bought as a gift grt quality Crocs”*
**Value For Money**10%
*“Great value”*
**Quality-Overall**10%
*“Good quality and arrived promptly”*
**Color**4%
*“Also the colour is accurate”*
**Ease Of Use**2%
*“Easy to wear”*
**Strength**2%
*“Solid build”*
**Weight Light**2%
*“Lightweight on feet”*
**Advertised Vs Actual Product**2%
*“So much Better than Expected”*
**Warmth**1%
*“comfortable for warmer weather or general around-the-house use”*
### **What buyers complain about **
**Size-Overall**39%
*“Far Too Big”*
**Strap/String Quality**6%
*“Strap broke after 2 days of wearing”*
**Quality-Overall**6%
*“the quality control on these is poor”*
**Comfort-Overall**5%
*“Not comfortable”*
**Feet Fit**3%
*“had to return as I have very wide feet”*
**Value For Money**3%
*“Crocs always feel expensive especially when kids grow out of them so quickly”*
**Color**3%
*“Such as shame as I liked the colour”*
**Durability**2%
*“Broken after 1 wear”*
**Width**1%
*“Too narrow for me unfortunately”*
**Pain Relief-Overall**1%
*“Terrible, makes my feet hurt”*
### **Top return reasons **
**Size-Overall**67%
**Feet Fit**10%
**Width**5%
**Color**4%
**Comfort-Overall**3%
**Strap/String Quality**3%
**Length**2%
**Quality-Overall**1%
**Shape/Style**1%
**Advertised Vs Actual Product**1%
## **Common questions**
- **Is crocs profitable to sell on Amazon United Kingdom?**
- The niche generates £1.1M/yr across 192 tracked products. 8 of 27 products launched in the last 360 days are still selling. 90-day search growth is +107.5%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the crocs niche?**
- 29 brands and 63 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in crocs?**
- Top complaints mined from reviews: Size-Overall, Strap/String Quality, Quality-Overall. The return rate is 6.4% — above our launch gate.
- **What does it cost to enter the crocs niche?**
- Listings span £6.22–£34.07; the average listing price is £21.55 (sweet spot $15–$100). The average incumbent carries 63,250 reviews — the moat a new listing must climb.
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