---
title: "Cricket Box — £24K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/cricket-box"
last_updated: "2026-07-31T12:49:51.148Z"
locale: en
meta:
description: "Niche score 56/100 · £24K/yr market · 52K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · £24K/yr market · 52K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cricket Box — £24K/yr Amazon UK Niche (2026) - Flapen"
---
# **cricket box**
**Worth a look**
Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 6Growth 95Conversion 44Competition 46Returns 96Price range 68Avg price 58Brand share 13Review moat 93Quality gap 73
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Growth**
**Incredible****+115.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Great****131.89**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£4.96–£36.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****£12.96**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£24K**
£24K/yr · 52K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United Kingdom niche tracking, cricket box is a £24K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 56/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cricket box market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£19K–£26K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#134**
- **Page quality**
- **0%**
- **Prime**
- **63%**
- **Sponsored**
- **42%**
- **Out of stock**
- **4.5%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **197 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**34**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 100%
**Open market**
**3%**
- Gray-Nicolls32% - FORTRESS27% - STEP ONE23% - Gunn & Moore10% - V.Sports4% - Mozi Sports2% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +115.3% search growth over the last 90 days.
4K3KSpike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.0×
[**Open Trend **](https://flapen.com/research/uk/fashion/cricket-box/trend)
## **Top cricket box products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£9588%£2K12%£3K16%£4K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**FORTRESS Abdo Guard - Cricket Box Lightweight Protective Cup for Junior Youth & Adult Comfortable Foam-Padded ABS Shell for Batting Shorts**FORTRESS**£7.05**4.4★30 rev](https://www.amazon.co.uk/dp/B0BF5ZMNXT) [2**FORTRESS Abdo Guard - Cricket Box Lightweight Protective Cup for Junior Youth & Adult Comfortable Foam-Padded ABS Shell for Batting Shorts**FORTRESS**£7.15**4.4★30 rev](https://www.amazon.co.uk/dp/B0BF61YQ2X) [3**STEP ONE | Cricket Box Shorts with Built-in Cup Holder | No Jockstrap Needed | UltraGlyde Ride-Up Resistant | Bamboo Viscose | Thicker Legs Fit | X-Cup Black**STEP ONE**£36.02**0.0★0 rev](https://www.amazon.co.uk/dp/B0GWQXYS4X) [4**Gray-Nicolls Official Standard Cricket Abdo Guard Size Mens**Gray-Nicolls**£7.85**4.3★149 rev](https://www.amazon.co.uk/dp/B00P84E91Y) [5**GRAY-NICOLLS Abdo Guard Standard Cricket Protection MENS**Gray-Nicolls**£7.36**4.0★122 rev](https://www.amazon.co.uk/dp/B000V9GSYW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**STEP ONE | Cricket Box Shorts with Built-in Cup Holder | No Jockstrap Needed | UltraGlyde Ride-Up Resistant | Bamboo Viscose | Thicker Legs Fit | X-Cup Black**STEP ONE**£36.02**0 rev3mo ago](https://www.amazon.co.uk/dp/B0GWQXYS4X) [**STEP ONE | Cricket Box Shorts with Built-in Cup Holder | No Jockstrap Needed | UltraGlyde Ride-Up Resistant | Bamboo Viscose | Thicker Legs Fit | X-Cup Black**STEP ONE**£33.93**0 rev3mo ago](https://www.amazon.co.uk/dp/B0GWQW8JST) [**STEP ONE | Cricket Box Shorts with Built-in Cup Holder | No Jockstrap Needed | UltraGlyde Ride-Up Resistant | Bamboo Viscose | Thicker Legs Fit | X-Cup Black**STEP ONE**£33.61**0 rev3mo ago](https://www.amazon.co.uk/dp/B0GWR5QX3M) [**STEP ONE | Cricket Box Shorts with Built-in Cup Holder | No Jockstrap Needed | UltraGlyde Ride-Up Resistant | Bamboo Viscose | Thicker Legs Fit | X-Cup Black**STEP ONE**£32.34**0 rev3mo ago](https://www.amazon.co.uk/dp/B0GWQXJQ4J) [**Abdominal Guard | Protective Cricket Box Abdominal Guard | Strong Plastic Slip In Guard | Sizes Adult Youth Junior Small Junior Ladies 4 Styles (1 Classic Mens)**ND Sports**£5.10**1 rev3mo ago](https://www.amazon.co.uk/dp/B0GW3LZD3M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**STEP ONE | Cricket Box Shorts with Built-in Cup Holder | No Jockstrap Needed | UltraGlyde Ride-Up Resistant | Bamboo Viscose | Thicker Legs Fit | X-Cup Black**STEP ONE**£32.34**0.0★**▲ 14%**](https://www.amazon.co.uk/dp/B0GWQXJQ4J) [**STEP ONE | Cricket Box Shorts with Built-in Cup Holder | No Jockstrap Needed | UltraGlyde Ride-Up Resistant | Bamboo Viscose | Thicker Legs Fit | X-Cup Black**STEP ONE**£33.93**0.0★**▲ 14%**](https://www.amazon.co.uk/dp/B0GWQW8JST) [**STEP ONE | Cricket Box Shorts with Built-in Cup Holder | No Jockstrap Needed | UltraGlyde Ride-Up Resistant | Bamboo Viscose | Thicker Legs Fit | X-Cup Black**STEP ONE**£33.61**0.0★**▲ 14%**](https://www.amazon.co.uk/dp/B0GWR5QX3M) [**STEP ONE | Cricket Box Shorts with Built-in Cup Holder | No Jockstrap Needed | UltraGlyde Ride-Up Resistant | Bamboo Viscose | Thicker Legs Fit | X-Cup Black**STEP ONE**£36.02**0.0★**▲ 14%**](https://www.amazon.co.uk/dp/B0GWQXYS4X) [**Abdominal Guard | Protective Cricket Box Abdominal Guard | Strong Plastic Slip In Guard | Sizes Adult Youth Junior Small Junior Ladies 4 Styles (1 Classic Mens)**ND Sports**£5.10**5.0★**▲ 13%**](https://www.amazon.co.uk/dp/B0GW3LZD3M)
**~~View all trending →~~**
## **What buyers say about cricket box**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**33%
*“Comfortable”*
**Advertised Vs Actual Product**25%
*“Does the job”*
**Material Quality**13%
*“Nice material”*
**Cushion**13%
*“It has padded edges, making it comfortable to wear and feels strong and rigid”*
**Value For Money**8%
*“Good for the money”*
**Durability**8%
*“Its easy to care and durable too”*
### **What buyers complain about **
**Size-Overall**75%
*“Very oversized”*
**Comfort-Overall**25%
*“Not the most comfortable thing to wear”*
### **Top return reasons **
**Size-Overall**88%
**Advertised Vs Actual Product**8%
**Quality-Overall**2%
**Stain Resistance**1%
**Ease Of Use**1%
**Drop/Impact Protection**1%
**Product Condition**1%
## **Common questions**
- **Is cricket box profitable to sell on Amazon United Kingdom?**
- The niche generates £24K/yr across 19 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +115.3%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the cricket box niche?**
- 8 brands and 34 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in cricket box?**
- Top complaints mined from reviews: Size-Overall, Comfort-Overall. The return rate is 0.7%.
- **When does demand for cricket box peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 6.0× the quietest.
- **What does it cost to enter the cricket box niche?**
- Listings span £4.96–£36.02; the average listing price is £12.96 (sweet spot $15–$100). The average incumbent carries 132 reviews — the moat a new listing must climb.
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