---
title: "Cricket Bag — £118K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/cricket-bag"
last_updated: "2026-07-31T11:22:31.007Z"
locale: en
meta:
description: "Niche score 62/100 · £118K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · £118K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cricket Bag — £118K/yr Amazon UK Niche (2026) - Flapen"
---
# **cricket bag**
**Worth a look**
Shows a thin review moat (94 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 28Growth 84Conversion 23Competition 67Returns 70Price range 92Avg price 95Brand share 37Review moat 95Quality gap 84
**Review moat**
**Incredible****94.4**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Incredible****£34.66**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£12.61–£68.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Great****+81.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£118K**
£118K/yr · 184K searches
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, cricket bag is a £118K/yr Amazon United Kingdom market (184K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 62/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cricket bag market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£87K–£104K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#59**
- **Page quality**
- **0%**
- **Prime**
- **60%**
- **Sponsored**
- **50%**
- **Out of stock**
- **8.6%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**36**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 86%
**Open market**
**12%**
- PROSTYLE SPORTS21% - FORTRESS21% - Kookaburra17% - Gunn & Moore17% - A2B6% - Gray-Nicolls5% - Open — no brand owns it (4 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +81.8% search growth over the last 90 days.
10K6KHoliday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun · busiest ÷ quietest = 5.2×
[**Open Trend **](https://flapen.com/research/uk/fashion/cricket-bag/trend)
## **Top cricket bag search terms**
- **cricket bag**92K/yr+87.7%1.2% conv. - **cricket bag with wheels**17K/yr+121.3%1.5% conv. - **cricket kit bag**15K/yr+28.2%0.9% conv. - **kookaburra cricket bag**11K/yr+117.2%1.3% conv. - **cricket bags**14K/yr+58.1%0.6% conv. - **junior cricket bag**8K/yr+142.1%1.4% conv. - **cricket kit bag for adults men**6K/yr+55.3%0.4% conv. - **cricket duffle bag**7K/yr+48.5%0.9% conv. - **cricket bag junior**5K/yr+129.7%2.8% conv. - **cricket bags wheelie**4K/yr+70.8%2.2% conv. [**All search terms **](https://flapen.com/research/uk/fashion/cricket-bag/search-terms)
## **Top cricket bag products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£12K20%£24K30%£35K40%£47K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1![FORTRESS Original Cricket Duffle Bag [80L/120L Capacity] | Cricket Bag (Junior (80L Capacity))](https://m.media-amazon.com/images/I/51FO07jlvEL.jpg)**FORTRESS Original Cricket Duffle Bag \[80L/120L Capacity\] | Cricket Bag (Junior (80L Capacity))**FORTRESS**£36.21**3.6★2 rev](https://www.amazon.co.uk/dp/B0BVGFCK6B) [2**PROSTYLE SPORTS Cricket Duffle Bag Cricket kit Bag 2023 (Red/Black)**PROSTYLE SPORTS**£33.30**3.8★12 rev](https://www.amazon.co.uk/dp/B0BZZJFHTV) [3**Gunn & Moore GM | Cricket Bag Holdall | Diamond Wheelie | BS55 Range Ben Stokes | Easy Access Double Zip | Volume - 67 litres | Tough 600 Denier Polyester | Black & Blue**Gunn & Moore**£32.18**4.2★20 rev](https://www.amazon.co.uk/dp/B0DJMR1Q3S) [4**Nd Cricket Kit Holdall Wheelie Bag Senior**Only Cricket**£28.62**4.4★9 rev](https://www.amazon.co.uk/dp/B07CLPRK4V) [5**Kookaburra 9500 Wheelie Cricket Bag - Black/Neon Green 700mm x 310mm x 280mm**Kookaburra**£30.37**4.1★35 rev](https://www.amazon.co.uk/dp/B0DQQ5XSJB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Gray Nicolls Team 350 Duffle Bag 2026 - Navy-Royal Duffle**Gray-Nicolls**£44.38**2 rev7mo ago](https://www.amazon.co.uk/dp/B0GCJS3VXY) [**Gray Nicolls Team 350 Duffle Bag 2026 - Red-Black Duffle**Gray-Nicolls**£42.86**2 rev7mo ago](https://www.amazon.co.uk/dp/B0GCJTLFWF) [**Kookaburra d6500 Junior Cricket Duffle Bag - Navy/Orange | Ideal for Junior cricketers**Kookaburra**£26.49**41 rev8mo ago](https://www.amazon.co.uk/dp/B0G1TQ7D4T) [**Kookaburra 9500 Wheelie Cricket Bag - Navy & Orange 700mm x 310mm x 280mm**Kookaburra**£31.02**24 rev8mo ago](https://www.amazon.co.uk/dp/B0FZC21JRV) [**Gunn & Moore GM Diamond Ben Stokes Duffle Cricket Bag Holdall Sleeve for 1 Bat Adjustable Comfort Straps Volume - 55 litres Tough 600 Denier Polyester Black Grey & Blue BS55**Gunn & Moore**£25.73**3 rev9mo ago](https://www.amazon.co.uk/dp/B0FTQZ7NK9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Gunn & Moore GM Diamond Ben Stokes Duffle Cricket Bag Holdall Sleeve for 1 Bat Adjustable Comfort Straps Volume - 55 litres Tough 600 Denier Polyester Black Grey & Blue BS55**Gunn & Moore**£25.73**3.9★**▲ 43%**](https://www.amazon.co.uk/dp/B0FTQZ7NK9) [**PROSTYLE SPORTS Cricket Duffle Bag Cricket kit Bag 2023 (Maroon/Sky)**PROSTYLE SPORTS**£33.09**3.8★**▲ 40%**](https://www.amazon.co.uk/dp/B0BZZHL6ZG) [![FORTRESS Original Cricket Duffle Bag [80L/120L Capacity] | Cricket Bag (Junior (80L Capacity))](https://m.media-amazon.com/images/I/51FO07jlvEL.jpg)**FORTRESS Original Cricket Duffle Bag \[80L/120L Capacity\] | Cricket Bag (Junior (80L Capacity))**FORTRESS**£36.21**3.6★**▲ 37%**](https://www.amazon.co.uk/dp/B0BVGFCK6B) [**Kookaburra 9500 Wheelie Cricket Bag - Navy & Orange 700mm x 310mm x 280mm**Kookaburra**£31.02**4.2★**▲ 33%**](https://www.amazon.co.uk/dp/B0FZC21JRV) [**Gray Nicolls Team 350 Duffle Bag 2026 - Red-Black Duffle**Gray-Nicolls**£42.86**5.0★**▲ 31%**](https://www.amazon.co.uk/dp/B0GCJTLFWF)
**~~View all trending →~~**
## **What buyers say about cricket bag**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**30%
*“Really impressed with build quality capacity and manoverability”*
**Size-Overall**20%
*“fits all my sons kit”*
**Pockets/Compartments**11%
*“roomy- perfect bag bought after much research”*
**Storage Capacity**5%
*“good colour and large capacity,”*
**Value For Money**5%
*“Fantastic bag for the price”*
**Durability**4%
*“Very good quality and durability”*
**Material Quality**3%
*“The material appears to be durable”*
**Weight Light**2%
*“Lightweight”*
**Handle Quality**2%
*“great carry handles”*
**Portability**2%
*“be able to Carry around with ease”*
### **What buyers complain about **
**Size-Overall**19%
*“not fit for purpose”*
**Quality-Overall**15%
*“Do not buy this quality very poor”*
**Zipper Quality**15%
*“the zip aint”*
**Portability**11%
*“Travelling was very frustrating it wasnt cheap either”*
**Durability**6%
*“Broken rucksack strap within 4 weeks of having”*
**Strap/String Quality**4%
*“Broken rucksack strap within 4 weeks of having”*
**Thickness**4%
*“l fear they are a bit thin”*
**Material Quality**1%
*“zipped top was of flimsy material”*
**Value For Money**1%
*“its probably overpriced as it is”*
**Handle Quality**1%
*“Extendable handle was on the stiff side”*
### **Top return reasons **
**Size-Overall**81%
**Quality-Overall**4%
**Advertised Vs Actual Product**2%
**Zipper Quality**2%
**Defective Material/Parts**1%
**Strap/String Quality**1%
**Strength**1%
**Handle Quality**1%
**Thin**1%
**Pockets/Compartments**1%
## **Common questions**
- **Is cricket bag profitable to sell on Amazon United Kingdom?**
- The niche generates £118K/yr across 30 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +81.8%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the cricket bag niche?**
- 10 brands and 36 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in cricket bag?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Zipper Quality. The return rate is 2.2%.
- **When does demand for cricket bag peak?**
- Demand peaks in Apr–May–Jun; the busiest month runs 5.2× the quietest.
- **What does it cost to enter the cricket bag niche?**
- Listings span £12.61–£68.89; the average listing price is £34.66 (sweet spot $15–$100). The average incumbent carries 94 reviews — the moat a new listing must climb.
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