---
title: "Products — coats - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/coats/products"
last_updated: "2026-07-31T15:34:53.151Z"
locale: en
meta:
  description: "Niche score 47/100 · £69K/yr market · 488K searches/yr · £46.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · £69K/yr market · 488K searches/yr · £46.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — coats - Flapen"
---

# **coats**

**Skip it**

Soft demand (-65.7% this quarter) — this niche doesn't clear our bar today.

Market size 17Growth 0Conversion 4Competition 96Returns 2Price range 55Avg price 94Brand share 79Review moat 87Quality gap 93

**Competition**

**Incredible****15%**

top-5 click share — an open shelf

**Avg price**

**Great****£46.84**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.0★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Great****251.43**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Great****56%**

top-5 brand share — no brand owns this niche

**Price range**

**Good****£12.34–£166.96**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Bad****£69K**

£69K/yr · 488K searches

**Conversion**

**Bad****0.3%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Bad****11.5%**

return rate — above 5% kills the launch gate

**Growth**

**Bad****-65.7%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=uk&signal=high_returns "Return rate > 5%")