---
title: "Coats — £69K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/coats"
last_updated: "2026-07-31T11:20:18.225Z"
locale: en
meta:
description: "Niche score 47/100 · £69K/yr market · 488K searches/yr · £46.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £69K/yr market · 488K searches/yr · £46.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Coats — £69K/yr Amazon UK Niche (2026) - Flapen"
---
# **coats**
**Skip it**
Soft demand (-65.7% this quarter) — this niche doesn't clear our bar today.
Market size 17Growth 0Conversion 4Competition 96Returns 2Price range 55Avg price 94Brand share 79Review moat 87Quality gap 93
**Competition**
**Incredible****15%**
top-5 click share — an open shelf
**Avg price**
**Great****£46.84**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****251.43**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Price range**
**Good****£12.34–£166.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£69K**
£69K/yr · 488K searches
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****11.5%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-65.7%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=uk&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United Kingdom niche tracking, coats is a £69K/yr Amazon United Kingdom market (488K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **coats market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **£35K–£47K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#196**
- **Page quality**
- **0%**
- **Prime**
- **78%**
- **Sponsored**
- **85%**
- **Out of stock**
- **23.5%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.
**Brands**
**52 **▲rising
**Sellers**
**64**
**Top-5 brand share**
**56%**
Top 20: 86%
**Top-5 click share**
**15%**
Top 20: 34%
**Open market**
**39%**
- Runcati17% - Allthemen15% - YOUTHUP10% - iCKER9% - HOOD CREW5% - Benibos5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -65.7% search growth over the last 90 days.
50K30KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 23.3×
[**Open Trend **](https://flapen.com/research/uk/fashion/coats/trend)
## **Top coats search terms**
- **trench coat men**109K/yr-51.1%0.1% conv. - **mens trench coat**61K/yr-57.6%0.0% conv. - **black trench coat men**16K/yr-39.0%0.2% conv. - **long coat men**36K/yr-70.6%0.0% conv. - **mens overcoat**42K/yr-78.3%0.1% conv. - **mens long coat**31K/yr-75.8%0.2% conv. - **overcoats men**27K/yr-75.4%0.0% conv. - **overcoat**14K/yr-55.7%0.1% conv. - **mens black trench coat**9K/yr-58.3%0.0% conv. - **long jacket men**14K/yr-65.6%0.1% conv. [**All search terms **](https://flapen.com/research/uk/fashion/coats/search-terms)
## **Top coats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£1K4%£3K6%£4K8%£5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Benibos Mens Trench Coat Slim Fit Notched Collar Overcoat (M F20 Black)**Benibos**£36.64**4.2★581 rev](https://www.amazon.co.uk/dp/B074W1L76L) [2**Mens Trench Coat Long Jackets Men 3/4 Length Coat Windbreaker Mens Winter Pea Coats Jacket Outerwear Mid Length Peacoat Long Sleeve Overcoat Wool Trench Coats Casual Warm Outdoor Tweed Jacket**Yolimok**£16.37**3.6★42 rev](https://www.amazon.co.uk/dp/B0FR9SXSXQ) [3**Allthemen Mens Trench Coat Classic Casual Mid Length Jacket Lightweight Windbreaker Overcoat for Spring Autumn Black L**Allthemen**£28.30**4.7★11 rev](https://www.amazon.co.uk/dp/B0FRF52Y87) [4**Runcati Mens Coats Artificial Woolen Trench Coat Thick Business Jackets Winter Long Jacket Windbreaker Outerwear Regular Fit Black XXL**Runcati**£35.47**3.7★53 rev](https://www.amazon.co.uk/dp/B0D179CG1M) [5**YOUTHUP Mens Winter Coat Slim Fit Wool Overcoat Knee-Length Elegant Trench Coat Business Peacoat Grey-Thick L**YOUTHUP**£35.06**4.3★95 rev](https://www.amazon.co.uk/dp/B0D6F4TXJH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Allthemen Mens Lapel Collar Trench Coat Mid Length Windproof Classic Overcoat Business Fomral Jacket Black XXL**Allthemen**£33.96**6 rev4mo ago](https://www.amazon.co.uk/dp/B0GQGRRCW1) [**Runcati Mens Trench Coat Slim Fit Single Breasted Casual Long Jacket Lightweight Lapel Fall Windbreaker Overcoat Navy XL**Runcati**£39.24**21 rev6mo ago](https://www.amazon.co.uk/dp/B0GHR4TLBB) [**Runcati Mens Trench Coat Slim Fit Single Breasted Casual Long Jacket Lightweight Lapel Fall Windbreaker Overcoat Khaki L**Runcati**£36.65**21 rev6mo ago](https://www.amazon.co.uk/dp/B0GHR84CTR) [**Allthemen Mens Trench Coat Casual Windbreaker Overcoat Lapel Mid Length Jacket with Removable Hood Black M**Allthemen**£29.38**5 rev7mo ago](https://www.amazon.co.uk/dp/B0GCCQXST8) [**SANSIWU Mens Long Trench Coat Winter Classic Lapel Double Breasted Wool Blend Oversized Peacoat (Army Green XL)**SANSIWU**£14.18**4 rev8mo ago](https://www.amazon.co.uk/dp/B0G34J2J88)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Allthemen Mens Trench Coat Classic Casual Mid Length Jacket Lightweight Windbreaker Overcoat for Spring Autumn Black XXL**Allthemen**£27.90**4.7★**▲ 149%**](https://www.amazon.co.uk/dp/B0FRDTHRCZ) [**Allthemen Mens Lapel Collar Trench Coat Mid Length Windproof Classic Overcoat Business Fomral Jacket Black XXL**Allthemen**£33.96**4.0★**▲ 149%**](https://www.amazon.co.uk/dp/B0GQGRRCW1) [**Allthemen Mens Trench Coat Casual Windbreaker Overcoat Lapel Mid Length Jacket with Removable Hood Black M**Allthemen**£29.38**4.5★**▲ 149%**](https://www.amazon.co.uk/dp/B0GCCQXST8) [**Allthemen Mens Trench Coat Classic Casual Mid Length Jacket Lightweight Windbreaker Overcoat for Spring Autumn Black L**Allthemen**£28.30**4.7★**▲ 147%**](https://www.amazon.co.uk/dp/B0FRF52Y87) [**Allthemen Mens Trench Coat Classic Casual Mid Length Jacket Lightweight Windbreaker Overcoat for Spring Autumn Beige XL**Allthemen**£26.08**4.7★**▲ 146%**](https://www.amazon.co.uk/dp/B0FRDQGMSP)
**~~View all trending →~~**
## **What buyers say about coats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**24%
*“size is accurate”*
**Quality-Overall**16%
*“seems well made”*
**Value For Money**13%
*“Excellent coat for the price”*
**Warmth**8%
*“Nice and warm”*
**Weight Light**4%
*“Good lightweight coat”*
**Comfort-Overall**4%
*“comfortable”*
**Material Quality**3%
*“Nicely made material”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Pockets/Compartments**2%
*“Nice deep pockets”*
**Design-Overall**1%
*“the design and style are nice”*
### **What buyers complain about **
**Size-Overall**37%
*“Small fitting”*
**Quality-Overall**8%
*“unfortunately quality is linked to the price - In this case”*
**Pockets/Compartments**7%
*“No inside pocket”*
**Thickness**4%
*“its very thin”*
**Advertised Vs Actual Product**3%
*“It's a cheap look and not advertised correctly and is misleading”*
**Stretchability/Expandability/Elasticity**3%
*“sewed it in as otherwise it would leave a coat hook stretch mark after hanging up over time”*
**Value For Money**3%
*“Price a little high”*
**Arm Fit**2%
*“ha what a joke i carnt even get both arms in”*
**Material Quality**2%
*“Very cheap materials”*
**Water Resistance**2%
*“it fits well over a suit jacket although it keeps u warm without a jacket under it only thing wrong with it is its not very waterproof”*
### **Top return reasons **
**Size-Overall**59%
**Quality-Overall**6%
**Length**4%
**Material Quality**4%
**Shoulder Fit**3%
**Sleeve Fit**3%
**Arm Fit**3%
**Color**3%
**Shape/Style**3%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is coats profitable to sell on Amazon United Kingdom?**
- The niche generates £69K/yr across 166 tracked products. 0 of 49 products launched in the last 360 days are still selling. 90-day search growth is -65.7%. Flapen's verdict: Skip it (47/100).
- **How competitive is the coats niche?**
- 52 brands and 64 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in coats?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Pockets/Compartments. The return rate is 11.5% — above our launch gate.
- **When does demand for coats peak?**
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 23.3× the quietest.
- **What does it cost to enter the coats niche?**
- Listings span £12.34–£166.96; the average listing price is £46.84 (sweet spot $15–$100). The average incumbent carries 251 reviews — the moat a new listing must climb.
## **Related niches in Fashion**
- 69 [**mens boxers**](https://flapen.com/research/uk/fashion/mens-boxers)£2.8M/yr+21.3%**Launch it**- 70 [**sporran**](https://flapen.com/research/uk/fashion/sporran)£67K/yr+166.3%**Worth a look**- 70 [**racer back bra clip**](https://flapen.com/research/uk/fashion/racer-back-bra-clip)£52K/yr+181.5%**Worth a look**- 70 [**aviator sunglasses**](https://flapen.com/research/uk/fashion/aviator-sunglasses)£195K/yr+100.7%**Worth a look**- 70 [**gifts for colleagues**](https://flapen.com/research/uk/fashion/gifts-for-colleagues)£117K/yr+114.0%**Worth a look**- 70 [**mens shorts**](https://flapen.com/research/uk/fashion/mens-shorts)£679K/yr+220.7%**Worth a look**[**All Fashion niches **](https://flapen.com/research/uk/fashion)