---
title: "Search terms — class of 2023 - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/class-of-2023/search-terms"
last_updated: "2026-07-31T11:40:09.367Z"
locale: en
meta:
  description: "Niche score 54/100 · £808/yr market · 7K searches/yr · £9.05 avg price. A small market ($808/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £808/yr market · 7K searches/yr · £9.05 avg price. A small market ($808/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — class of 2023 - Flapen"
---

# **class of 2023**

**Worth a look**

Shows demand growing >1,000% this quarter, but a small market ($808/yr) keeps it on the watch list.

Market size 0Growth 100Conversion 17Competition 72Returns 99Price range 10Avg price 25Brand share 80Review moat 99Quality gap 23

**Growth**

**Incredible****>1,000%**

90-day search growth — must beat 0% to launch

**Review moat**

**Incredible****21.77**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****55%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****£9.05**

avg listing price — sweet spot $15–$100

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.3%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Bad****£1.24–£16.46**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Bad****£808**

£808/yr · 7K searches

**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")