---
title: "Christmas Brooch — £9K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/christmas-brooch"
last_updated: "2026-07-31T13:03:53.702Z"
locale: en
meta:
description: "Niche score 22/100 · £9K/yr market · 130K searches/yr · £6.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 22/100 · £9K/yr market · 130K searches/yr · £6.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Christmas Brooch — £9K/yr Amazon UK Niche (2026) - Flapen"
---
# **christmas brooch**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 2Growth 12Conversion 12Competition 0Returns 94Price range 0Avg price 19Brand share 0Review moat 81Quality gap 45
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****378.25**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£6.88**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-26.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£9K**
£9K/yr · 130K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£3.92–£10.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, christmas brooch is a £9K/yr Amazon United Kingdom market (130K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 22/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **christmas brooch market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **£34K–£41K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#2,144**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **35.4%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **219 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**8**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Talking Tables28% - Philip Jones25% - LYGGIE25% - Healvian23%
## **Demand & seasonality**
Weekly Amazon search volume, last 91 weeks — -26.4% search growth over the last 90 days.
25K15KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonAugSepOctNovDecJanFebMarAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 211.3×
[**Open Trend **](https://flapen.com/research/uk/fashion/christmas-brooch/trend)
## **Top christmas brooch search terms**
- **christmas brooch**28K/yr-18.7%0.0% conv. - **christmas brooches**31K/yr-30.6%0.0% conv. - **christmas brooches for women**37K/yr-43.3%0.0% conv. - **christmas badges**15K/yr+24.0%0.0% conv. - **christmas tree brooch**7K/yr-44.8%0.7% conv. - **christmas brooches for women uk**8K/yr-9.9%0.0% conv. - **christmas pins**5K/yr-45.4%0.0% conv. [**All search terms **](https://flapen.com/research/uk/fashion/christmas-brooch/search-terms)
## **Top christmas brooch products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£86120%£2K30%£3K40%£3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Talking Tables Christmas Entertainment Light Up Necklace for Christmas Party Multi 22cm**Talking Tables**£5.30**4.0★321 rev](https://www.amazon.co.uk/dp/B07482DS3L) [2**Philip Jones Christmas Tree Brooch**Philip Jones**£7.55**4.7★1,168 rev](https://www.amazon.co.uk/dp/B071WSZCPS) [3**LYGGIE 9 Pcs Christmas Brooch Pin Rhinestone Crystal Xmas Element Pins Colourful Christmas Circle Wreath Brooch Christmas Trees Jewelry Breast Pins for Xmas Decorations Elegant Style**LYGGIE**£10.74**4.5★17 rev](https://www.amazon.co.uk/dp/B0DJJJNZHG) [4**Christmas Tree Brooch Pin with Rhinestone Enamel Brooches for Woman Festive Banquets Alloy Elegant Christmas Jewellery for Girls**Healvian**£3.92**4.7★7 rev](https://www.amazon.co.uk/dp/B0F476KXXC)
### **Newest**
by launch date
[**Christmas Tree Brooch Pin with Rhinestone Enamel Brooches for Woman Festive Banquets Alloy Elegant Christmas Jewellery for Girls**Healvian**£3.92**7 rev1y ago](https://www.amazon.co.uk/dp/B0F476KXXC) [**LYGGIE 9 Pcs Christmas Brooch Pin Rhinestone Crystal Xmas Element Pins Colourful Christmas Circle Wreath Brooch Christmas Trees Jewelry Breast Pins for Xmas Decorations Elegant Style**LYGGIE**£10.74**17 rev1y ago](https://www.amazon.co.uk/dp/B0DJJJNZHG) [**Talking Tables Christmas Entertainment Light Up Necklace for Christmas Party Multi 22cm**Talking Tables**£5.30**321 rev8y ago](https://www.amazon.co.uk/dp/B07482DS3L) [**Philip Jones Christmas Tree Brooch**Philip Jones**£7.55**1,168 rev9y ago](https://www.amazon.co.uk/dp/B071WSZCPS)
### **Trending**
90-day click momentum
[**Talking Tables Christmas Entertainment Light Up Necklace for Christmas Party Multi 22cm**Talking Tables**£5.30**4.0★**▲ 528%**](https://www.amazon.co.uk/dp/B07482DS3L) [**LYGGIE 9 Pcs Christmas Brooch Pin Rhinestone Crystal Xmas Element Pins Colourful Christmas Circle Wreath Brooch Christmas Trees Jewelry Breast Pins for Xmas Decorations Elegant Style**LYGGIE**£10.74**4.5★**▲ 457%**](https://www.amazon.co.uk/dp/B0DJJJNZHG) [**Christmas Tree Brooch Pin with Rhinestone Enamel Brooches for Woman Festive Banquets Alloy Elegant Christmas Jewellery for Girls**Healvian**£3.92**4.7★**▲ 215%**](https://www.amazon.co.uk/dp/B0F476KXXC) [**Philip Jones Christmas Tree Brooch**Philip Jones**£7.55**4.7★**▼ 71%**](https://www.amazon.co.uk/dp/B071WSZCPS)
## **What buyers say about christmas brooch**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**25%
*“Looks good and a decent size”*
**Color**25%
*“colourful”*
**Gifting Purpose**25%
*“Will make lovely gifts”*
**Quality-Overall**25%
*“Made nice”*
### **What buyers complain about **
**Quality-Overall**33%
*“Not great quality”*
**Durability**33%
*“Broke first time”*
**Connectivity-Overall**33%
*“Connections arent very strong - one wire came loose the first time I wore it so every third light doesnt work”*
## **Common questions**
- **Is christmas brooch profitable to sell on Amazon United Kingdom?**
- The niche generates £9K/yr across 4 tracked products. 90-day search growth is -26.4%. Flapen's verdict: Skip it (22/100).
- **How competitive is the christmas brooch niche?**
- 4 brands and 8 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in christmas brooch?**
- Top complaints mined from reviews: Quality-Overall, Durability, Connectivity-Overall. The return rate is 1.1%.
- **When does demand for christmas brooch peak?**
- Demand peaks in Nov–Dec; the busiest month runs 211.3× the quietest.
- **What does it cost to enter the christmas brooch niche?**
- Listings span £3.92–£10.74; the average listing price is £6.88 (sweet spot $15–$100). The average incumbent carries 378 reviews — the moat a new listing must climb.
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