---
title: "Trend — chef jacket - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/chef-jacket/trend"
last_updated: "2026-07-31T15:58:32.301Z"
locale: en
meta:
  description: "Niche score 44/100 · £96K/yr market · 359K searches/yr · £11.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 44/100 · £96K/yr market · 359K searches/yr · £11.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — chef jacket - Flapen"
---

# **chef jacket**

**Skip it**

Prices mostly outside the sweet spot ($6.90–$16.64) — this niche doesn't clear our bar today.

Market size 24Growth 20Conversion 29Competition 73Returns 65Price range 17Avg price 46Brand share 31Review moat 64Quality gap 76

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Returns**

**Good****2.4%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****956.12**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Okay****£11.57**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****2.3%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£96K**

£96K/yr · 359K searches

**Growth**

**Bad****-10.6%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****£6.90–£16.64**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")