---
title: "Chef Jacket — £96K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/chef-jacket"
last_updated: "2026-07-31T14:59:43.703Z"
locale: en
meta:
description: "Niche score 44/100 · £96K/yr market · 359K searches/yr · £11.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £96K/yr market · 359K searches/yr · £11.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Chef Jacket — £96K/yr Amazon UK Niche (2026) - Flapen"
---
# **chef jacket**
**Skip it**
Prices mostly outside the sweet spot ($6.90–$16.64) — this niche doesn't clear our bar today.
Market size 24Growth 20Conversion 29Competition 73Returns 65Price range 17Avg price 46Brand share 31Review moat 64Quality gap 76
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****956.12**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£11.57**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£96K**
£96K/yr · 359K searches
**Growth**
**Bad****-10.6%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£6.90–£16.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, chef jacket is a £96K/yr Amazon United Kingdom market (359K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Oct. Verdict: Skip it — 44/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chef jacket market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **£93K–£116K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#18**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **90%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**28**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**41%**
Top 20: 81%
**Open market**
**5%**
- P-H24% - Whites Chefs Clothing24% - Portwest17% - Tibard13% - DiULi8% - Perkin8% - Open — no brand owns it (5 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.6% search growth over the last 90 days.
10K6KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/fashion/chef-jacket/trend)
## **Top chef jacket search terms**
- **chef jacket**158K/yr-7.7%1.0% conv. - **chefs jacket**25K/yr+15.1%1.1% conv. - **chef whites**24K/yr-6.4%2.0% conv. - **chef jacket mens**22K/yr-19.4%0.8% conv. - **chef jacket women**17K/yr-19.8%0.7% conv. - **chef jackets**17K/yr-21.4%0.6% conv. - **chef whites mens**12K/yr+2.6%1.3% conv. - **black chef jacket**14K/yr-23.3%1.4% conv. - **short sleeve chef jacket**7K/yr+7.9%1.6% conv. - **womens chef jacket**7K/yr-22.5%0.6% conv. [**All search terms **](https://flapen.com/research/uk/fashion/chef-jacket/search-terms)
## **Top chef jacket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£4K8%£8K12%£12K16%£15K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Whites Chefs Clothing Boston Unisex Short Sleeve Chefs Jacket White L/Large Chefs Apparel Double Breasted Machine Washable Embroidable Chest Size: 44-46 inch / 112-117 cm B250-L**Whites Chefs Clothing**£7.53**4.5★894 rev](https://www.amazon.co.uk/dp/B01LXRI6TN) [2**P-H Chef Jacket Short Sleeve Unisex Black and White Visible Button (Black L)**P-H**£14.09**3.6★12 rev](https://www.amazon.co.uk/dp/B0BBG95JLV) [3**P-H Chef Jacket Short Sleeve Hidden Button Unisex Black and White XS to 5XL (Black L)**P-H**£13.56**4.1★41 rev](https://www.amazon.co.uk/dp/B0BBW6X28G) [4**P-H Chef Jacket Traditional Plastic Button Short sleeve Kitchen Workwear (White M)**P-H**£13.99**4.4★23 rev](https://www.amazon.co.uk/dp/B0BLK5X96T) [5**Tibard Short Sleeve Classic Chef Jacket (White Large (Chest 42-44))**Tibard**£11.33**4.5★131 rev](https://www.amazon.co.uk/dp/B0CX5NSHJG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DiULi Chef Jacket Unisex Chefs Short Sleeve Jacket Professional Lightweight Chef Jackets Protective Safety Short Sleeve Coat Modern Chesfswear Black-M**DiULi**£7.87**238 rev1y ago](https://www.amazon.co.uk/dp/B0FHW86P5W) [**DiULi Chef Jacket Unisex Chefs Short Sleeve Jacket Professional Lightweight Chef Jackets Protective Safety Short Sleeve Coat Modern Chesfswear White-L**DiULi**£7.82**238 rev1y ago](https://www.amazon.co.uk/dp/B0FHW9246H) [**DiULi Chef Jacket Unisex Chefs Short Sleeve Jacket Professional Lightweight Chef Jackets Protective Safety Short Sleeve Coat Modern Chesfswear Black-XL**DiULi**£7.29**238 rev1y ago](https://www.amazon.co.uk/dp/B0FHWF89J1) [**Tibard Short Sleeve Coolmax Chef Jacket (White Medium (Chest 38-40))**Tibard**£15.20**35 rev2y ago](https://www.amazon.co.uk/dp/B0CX93JSHV) [**Tibard Short Sleeve Classic Chef Jacket (White Large (Chest 42-44))**Tibard**£11.33**131 rev2y ago](https://www.amazon.co.uk/dp/B0CX5NSHJG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**P-H Chef Jacket Traditional Plastic Button Short sleeve Kitchen Workwear (White M)**P-H**£13.99**4.4★**▲ 87%**](https://www.amazon.co.uk/dp/B0BLK5X96T) [**P-H Chef Jacket Short Sleeve Hidden Button Unisex Black and White XS to 5XL (Black L)**P-H**£13.56**4.1★**▲ 78%**](https://www.amazon.co.uk/dp/B0BBW6X28G) [**Whites Chefs Clothing Vegas Unisex Polycotton Chefs Jacket Short Sleeve**Whites Chefs Clothing**£10.95**4.2★**▲ 51%**](https://www.amazon.co.uk/dp/B00237TSJM) [**P-H Chef Jacket Short Sleeve Unisex Black and White Visible Button (Black L)**P-H**£14.09**3.6★**▲ 50%**](https://www.amazon.co.uk/dp/B0BBG95JLV) [**DiULi Chef Jacket Unisex Chefs Short Sleeve Jacket Professional Lightweight Chef Jackets Protective Safety Short Sleeve Coat Modern Chesfswear Black-M**DiULi**£7.87**3.8★**▲ 44%**](https://www.amazon.co.uk/dp/B0FHW86P5W)
**~~View all trending →~~**
## **What buyers say about chef jacket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**30%
*“No complaints”*
**Size-Overall**18%
*“Fit well”*
**Value For Money**14%
*“they are very affordable”*
**Material Quality**5%
*“Material is good”*
**Ease Of Cleaning**4%
*“easy clean”*
**Comfort-Overall**3%
*“Very comfortable”*
**Weight Light**3%
*“Lovely lightweight jacket ideal for a hot kitchen”*
**Advertised Vs Actual Product**3%
*“it does the job”*
**Durability**3%
*“Very durable”*
**Suitability Hot Weather**2%
*“Perfect soulution to warmer weather great quality”*
### **What buyers complain about **
**Quality-Overall**26%
*“Cheap crap”*
**Size-Overall**25%
*“Not a women's fit and incorrect sizing”*
**Water Resistance**13%
*“NOT WATERPROOF AT ALL”*
**Durability**5%
*“Don't last long”*
**Touch/Button Controls**5%
*“Buttons broke before use”*
**Value For Money**4%
*“feel little expensive”*
**Material Quality**2%
*“The material feels cheap”*
**Washability**2%
*“I now have to hand wash the aprons which is nuisance”*
**Upholstery/Fabric Quality**2%
*“the fabric frayed in places”*
**Strength**2%
*“the press studs feel a bit flimsy”*
### **Top return reasons **
**Size-Overall**63%
**Material Quality**12%
**Quality-Overall**9%
**Advertised Vs Actual Product**2%
**Color**1%
**Water Resistance**1%
**Washability**1%
**Breathability**1%
**Length**1%
**Stain Resistance**1%
## **Common questions**
- **Is chef jacket profitable to sell on Amazon United Kingdom?**
- The niche generates £96K/yr across 41 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -10.6%. Flapen's verdict: Skip it (44/100).
- **How competitive is the chef jacket niche?**
- 11 brands and 28 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in chef jacket?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Water Resistance. The return rate is 2.4%.
- **When does demand for chef jacket peak?**
- Demand peaks in Oct; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the chef jacket niche?**
- Listings span £6.90–£16.64; the average listing price is £11.57 (sweet spot $15–$100). The average incumbent carries 956 reviews — the moat a new listing must climb.
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