---
title: "Charizard — £131K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/charizard"
last_updated: "2026-07-31T14:06:56.594Z"
locale: en
meta:
description: "Niche score 45/100 · £131K/yr market · 221K searches/yr · £25.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £131K/yr market · 221K searches/yr · £25.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Charizard — £131K/yr Amazon UK Niche (2026) - Flapen"
---
# **charizard**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 29Growth 19Conversion 29Competition 75Returns 97Price range 44Avg price 95Brand share 8Review moat 37Quality gap 43
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£25.29**
avg listing price — sweet spot $15–$100
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Price range**
**Okay****£5.45–£198.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,765.42**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£131K**
£131K/yr · 221K searches
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-11.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, charizard is a £131K/yr Amazon United Kingdom market (221K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **charizard market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **£76K–£101K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#462**
- **Page quality**
- **0%**
- **Prime**
- **79%**
- **Sponsored**
- **45%**
- **Out of stock**
- **9.0%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**7 **—flat
**Sellers**
**219**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 81%
**Open market**
**1%**
- Pokémon73% - Zavvi13% - HEART FOR CARDS4% - Jazwares3% - Titan Cards3% - Funko2% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.3% search growth over the last 90 days.
8K6KSpike '24Holiday '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/fashion/charizard/trend)
## **Top charizard search terms**
- **charizard**67K/yr-22.7%0.9% conv. - **charizard pokemon card**38K/yr+26.0%0.6% conv. - **pokemon charizard**33K/yr-22.1%1.1% conv. - **pokemon cards charizard**18K/yr-1.9%0.5% conv. - **charizard box**6K/yr+43.9%0.3% conv. - **mega charizard**13K/yr-52.3%0.8% conv. - **pokemon charizard box**10K/yr+11.1%0.4% conv. - **charizard card**8K/yr-40.2%0.5% conv. - **charizard ex**11K/yr-27.5%0.4% conv. - **pokemon charizard card**5K/yr+5.6%0.9% conv. [**All search terms **](https://flapen.com/research/uk/fashion/charizard/search-terms)
## **Top charizard products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£5K8%£10K12%£16K16%£21K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pokémon Charizard Originals Retro Short Pyjamas 7-8 years**Pokémon**£11.67**4.5★146 rev](https://www.amazon.co.uk/dp/B0CS1F6H84) [2**Official Pokémon Mega Charizard X T-Shirt Mens Black - M**Zavvi**£10.79**5.0★3 rev](https://www.amazon.co.uk/dp/B0GZWCKVQT) [3**Pokémon TCG: Charizard ex Super-Premium Collection (3 Foil Promo Cards 1 Card-Display Figure & 10 Booster Packs)**Pokémon**£64.50**4.4★748 rev](https://www.amazon.co.uk/dp/B0DG2XTYDP) [4**Pokémon TCG: Mega Charizard Tin - Mega Charizard Y ex (4 boosters & 1 foil promo card)**Pokémon**£17.50**4.7★589 rev](https://www.amazon.co.uk/dp/B0G5S8VQHV) [5**Pokémon TCG: Mega Charizard Tin - Mega Charizard X ex (4 boosters & 1 foil promo card)**Pokémon**£17.47**4.8★590 rev](https://www.amazon.co.uk/dp/B0G5S61BHK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Official Pokémon Mega Charizard X T-Shirt Mens Black - M**Zavvi**£10.79**3 rev2mo ago](https://www.amazon.co.uk/dp/B0GZWCKVQT) [**Official Pokémon Mega Charizard X T-Shirt Mens Black - 4XL**Zavvi**£12.25**3 rev2mo ago](https://www.amazon.co.uk/dp/B0GZWCRDYM) [**Mega Charizard X & Y ex Card Lot - Pokemon Black Star Promo - Foil MEP 029 030**Pokémon**£21.15**19 rev4mo ago](https://www.amazon.co.uk/dp/B0GPJ7YS4T) [**Pokémon TCG: Mega Charizard Tin - Mega Charizard Y ex (4 boosters & 1 foil promo card)**Pokémon**£17.50**589 rev5mo ago](https://www.amazon.co.uk/dp/B0G5S8VQHV) [**Pokémon TCG: Mega Charizard Tin - Mega Charizard X ex (4 boosters & 1 foil promo card)**Pokémon**£17.47**590 rev5mo ago](https://www.amazon.co.uk/dp/B0G5S61BHK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Official Pokémon Mega Charizard X T-Shirt Mens Black - 4XL**Zavvi**£12.25**5.0★**▲ 165%**](https://www.amazon.co.uk/dp/B0GZWCRDYM) [**Official Pokémon Mega Charizard X T-Shirt Mens Black - M**Zavvi**£10.79**5.0★**▲ 165%**](https://www.amazon.co.uk/dp/B0GZWCKVQT) [**Mega Charizard X & Y ex Card Lot - Pokemon Black Star Promo - Foil MEP 029 030**Pokémon**£21.15**4.6★**▲ 119%**](https://www.amazon.co.uk/dp/B0GPJ7YS4T) [**Pokémon Charizard Originals Retro Short Pyjamas 7-8 years**Pokémon**£11.67**4.5★**▲ 113%**](https://www.amazon.co.uk/dp/B0CS1F6H84) [**Pokémon Select Mega Charizard Y - 6-Inch Super-Articulated Figure with 15 Plus Points of Articulation**Pokémon**£16.85**4.4★**▲ 99%**](https://www.amazon.co.uk/dp/B0G1Z9Q1VJ)
**~~View all trending →~~**
## **What buyers say about charizard**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“Cards quality is amazing”*
**Collectibles**25%
*“Great for collectors”*
**Value For Money**22%
*“Amazing value”*
**Advertised Vs Actual Product**7%
*“As described”*
**Gifting Purpose**7%
*“Gift”*
**Fun/Entertainment Experience**4%
*“Great fun”*
**Design-Overall**2%
*“Aesthetically very pleasing”*
**Ease Of Use**1%
*“It was easy to use”*
**Color**1%
*“Amazing box, colour and detailing”*
**Storage Capacity**1%
*“has relatively high storage inside”*
### **What buyers complain about **
**Value For Money**32%
*“Was insane as it was actually at market price”*
**Advertised Vs Actual Product**23%
*“False advertisement”*
**Quality-Overall**9%
*“Poor quality control”*
**Size-Overall**4%
*“a lot bigger than i thought though”*
**Ethical Trade/Fair Trade**3%
*“Total scam, I got a couple of jap cards that have never sold”*
**Ease Of Use**3%
*“Albeit a hard one to pull”*
**Product Condition**3%
*“Definitely not new”*
**Functionality-Overall**2%
*“Excellent product my luck continued with pulls sadly nothing :”*
**Strength**2%
*“It is a delicate item”*
**Gifting Purpose**2%
*“This was a birthday present for someone and now I am mortified and embarrassed”*
### **Top return reasons **
**Advertised Vs Actual Product**20%
**Product Condition**13%
**Quality-Overall**11%
**Value For Money**11%
**Size-Overall**9%
**Defective Material/Parts**8%
**Gifting Purpose**3%
**Durability**2%
**Display-Overall**2%
**Compatibility-Overall**2%
## **Common questions**
- **Is charizard profitable to sell on Amazon United Kingdom?**
- The niche generates £131K/yr across 38 tracked products. 5 of 13 products launched in the last 360 days are still selling. 90-day search growth is -11.3%. Flapen's verdict: Skip it (45/100).
- **How competitive is the charizard niche?**
- 7 brands and 219 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in charizard?**
- Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.6%.
- **When does demand for charizard peak?**
- Demand peaks in Nov–Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the charizard niche?**
- Listings span £5.45–£198.63; the average listing price is £25.29 (sweet spot $15–$100). The average incumbent carries 2,765 reviews — the moat a new listing must climb.
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