---
title: "Celtic — £147K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/celtic"
last_updated: "2026-07-31T11:19:58.885Z"
locale: en
meta:
description: "Niche score 54/100 · £147K/yr market · 410K searches/yr · £15.68 avg price. Weak search conversion (2.3%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £147K/yr market · 410K searches/yr · £15.68 avg price. Weak search conversion (2.3%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Celtic — £147K/yr Amazon UK Niche (2026) - Flapen"
---
# **celtic**
**Worth a look**
Shows low returns (0.4%), but weak search conversion (2.3%) keeps it on the watch list.
Market size 32Growth 42Conversion 29Competition 65Returns 98Price range 74Avg price 77Brand share 33Review moat 89Quality gap 50
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****223.63**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****£15.68**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£5.70–£41.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+13.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£147K**
£147K/yr · 410K searches
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, celtic is a £147K/yr Amazon United Kingdom market (410K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **celtic market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **£125K–£157K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#412**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **63%**
- **Out of stock**
- **5.9%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**37**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 81%
**Open market**
**10%**
- Celtic F.C.32% - The Gift Scholars24% - FOCO10% - bring me socks10% - Body Care Brands8% - Hy-Pro5% - Open — no brand owns it (6 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +13.8% search growth over the last 90 days.
50K30KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 7.6×
[**Open Trend **](https://flapen.com/research/uk/fashion/celtic/trend)
## **Top celtic search terms**
- **celtic fc**101K/yr+25.1%0.7% conv. - **celtic**135K/yr-3.6%0.4% conv. - **celtic fc gifts for men**79K/yr+27.5%0.9% conv. - **celtic gifts**24K/yr+15.9%1.2% conv. - **celtic gifts for men**19K/yr+9.0%1.4% conv. - **celtics**9K/yr-2.0%0.0% conv. - **celtic fc gifts**17K/yr+32.8%1.0% conv. - **celtic football gifts**10K/yr+50.4%1.5% conv. - **celtic football**9K/yr+28.5%2.2% conv. - **celtic fc merchandise**9K/yr+25.3%0.6% conv. [**All search terms **](https://flapen.com/research/uk/fashion/celtic/search-terms)
## **Top celtic products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£7K10%£15K15%£22K20%£29K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The Gift Scholars Celtic FC Officially Licensed Oversized Sherpa Fleece Hoodie Ultra-Soft Cozy Wearable for Adult Fans**The Gift Scholars**£32.35**4.6★63 rev](https://www.amazon.co.uk/dp/B0DK3M45X2) [2**Football Fan Lounge Socks - Great Gift For Football Fans - Shhh! The Match Is On (White/Green)**bring me socks**£7.01**4.7★2,174 rev](https://www.amazon.co.uk/dp/B08Z86FV7K) [3**Celtic FC Mens Hooded Fleece Dressing Gown Robe Soft Tie Belt Bathrobe Mens Football Gift Sizes S-XL (UK Alpha L Regular Regular)**Celtic F.C.**£14.32**4.0★15 rev](https://www.amazon.co.uk/dp/B0G15V5ZDP) [4**Celtic FC Official Gift Mens Premium Long Pyjamas Set Black Large**Celtic F.C.**£19.93**4.6★214 rev](https://www.amazon.co.uk/dp/B0BF14L5RQ) [5**Celtic FC Official Gift Mens Shower Jacket Windbreaker Black Green 3XL**Celtic F.C.**£39.98**4.6★477 rev](https://www.amazon.co.uk/dp/B08D3WVJSM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FOCO Officially Licensed Celtic FC Glide Backpack**FOCO**£19.44**2 rev6mo ago](https://www.amazon.co.uk/dp/B0GF3K319H) [**Celtic FC Mens Hooded Fleece Dressing Gown Robe Soft Tie Belt Bathrobe Mens Football Gift Sizes S-XL (UK Alpha L Regular Regular)**Celtic F.C.**£14.32**15 rev8mo ago](https://www.amazon.co.uk/dp/B0G15V5ZDP) [**FOCO Officially Licensed Celtic FC Green Particle Football Backpack**FOCO**£9.19**3 rev8mo ago](https://www.amazon.co.uk/dp/B0G15RSWVJ) [**Get Trend Celtic FC Mens Pyjama Set M-3XL Short Cotton Pj Bottoms & Soft Comfy T-Shirt Football Loungewear Mens Gifts (Celtic Green L)**Get Trend**£13.53**33 rev9mo ago](https://www.amazon.co.uk/dp/B0FTF7YL2K) [**The Gift Scholars Officially Licensed Celtic Casual Socks - Green with Crest - Mens & Boys Training & Casual Wear 7-11**The Gift Scholars**£5.82**17 rev10mo ago](https://www.amazon.co.uk/dp/B0FPGJG74Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FOCO Officially Licensed Celtic FC Glide Backpack**FOCO**£19.44**4.0★**▲ 147%**](https://www.amazon.co.uk/dp/B0GF3K319H) [**FOCO Officially Licensed Celtic FC Green Particle Football Backpack**FOCO**£9.19**4.0★**▲ 142%**](https://www.amazon.co.uk/dp/B0G15RSWVJ) [**Get Trend Celtic FC Mens Pyjama Set M-3XL Short Cotton Pj Bottoms & Soft Comfy T-Shirt Football Loungewear Mens Gifts (Celtic Green L)**Get Trend**£13.53**4.8★**▲ 140%**](https://www.amazon.co.uk/dp/B0FTF7YL2K) [**Celtic F.C. Boys Sports Fan Short Pyjamas Set Cotton Lounge Wear - Gifts for Boys (White/Green 9-10 Years)**Celtic F.C.**£10.22**4.8★**▲ 114%**](https://www.amazon.co.uk/dp/B0C5J4GGGT) [**FOCO Football Club Ultra Two Compartment Backpack (Celtic)**FOCO**£24.02**4.6★**▲ 109%**](https://www.amazon.co.uk/dp/B07YZ9PL6Z)
**~~View all trending →~~**
## **What buyers say about celtic**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**31%
*“Good quality socks”*
**Size-Overall**16%
*“Fits very well”*
**Washability**14%
*“These wash really nice good quality”*
**Advertised Vs Actual Product**9%
*“As expected”*
**Gifting Purpose**9%
*“Cute and cuddly gift for a fan”*
**Stitch/Finish/Polish**5%
*“Excellent quality and finish”*
**Color**5%
*“Great quality and colour”*
**Thickness**4%
*“Its just as thick as the oodie brand”*
**Machine Wash Suitability**2%
*“Washes great”*
**Warmth**2%
*“Really warm”*
### **What buyers complain about **
**Value For Money**20%
*“Not worth anything like £51”*
**Moist/Dry**20%
*“This gets u dry”*
**Quality-Overall**20%
*“Very poor quality never officially licenced from celtic although has the Celtic badge”*
**Adhesion/Stickiness**10%
*“Not worth £50 lights very sticky looks very cheap”*
**Material Quality**10%
*“Materials are cheap and poor quality and I wouldn't recommend”*
**Size-Overall**4%
*“not as huge as them”*
### **Top return reasons **
**Size-Overall**27%
**Defective Material/Parts**10%
**Quality-Overall**10%
**Durability**10%
**Absorbency**7%
**Length**7%
**Feet Fit**7%
**Leak-Proof**7%
**Gifting Purpose**3%
**Water Resistance**3%
## **Common questions**
- **Is celtic profitable to sell on Amazon United Kingdom?**
- The niche generates £147K/yr across 35 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +13.8%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the celtic niche?**
- 12 brands and 37 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in celtic?**
- Top complaints mined from reviews: Value For Money, Moist/Dry, Quality-Overall. The return rate is 0.4%.
- **When does demand for celtic peak?**
- Demand peaks in Nov–Dec; the busiest month runs 7.6× the quietest.
- **What does it cost to enter the celtic niche?**
- Listings span £5.70–£41.87; the average listing price is £15.68 (sweet spot $15–$100). The average incumbent carries 224 reviews — the moat a new listing must climb.
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