---
title: "Caylus — £13K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/caylus"
last_updated: "2026-07-31T11:20:59.055Z"
locale: en
meta:
description: "Niche score 38/100 · £13K/yr market · 73K searches/yr · £12.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £13K/yr market · 73K searches/yr · £12.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Caylus — £13K/yr Amazon UK Niche (2026) - Flapen"
---
# **caylus**
**Skip it**
A small market ($13K/yr) — this niche doesn't clear our bar today.
Market size 3Growth 7Conversion 17Competition 51Returns 92Price range 47Avg price 56Brand share 39Review moat 78Quality gap 52
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****448.28**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£12.76**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£5.78–£23.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-36.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£13K**
£13K/yr · 73K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, caylus is a £13K/yr Amazon United Kingdom market (73K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 38/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **caylus market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£19K–£26K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#2,168**
- **Page quality**
- **0%**
- **Prime**
- **52%**
- **Sponsored**
- **72%**
- **Out of stock**
- **16.4%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **194 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**24**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 96%
**Open market**
**14%**
- Generic51% - WILDER TOYS15% - Forlcool7% - Awesome Gaming Fans Apparel5% - ALAMing4% - CityComfort4% - Open — no brand owns it (6 brands, 14%)
## **Demand**
Weekly Amazon search volume, last 31 weeks — -36.1% search growth over the last 90 days.
5K4KPrime Day '26Dec '25Jan '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/fashion/caylus/trend)
## **Top caylus search terms**
- **caylus**30K/yr-33.4%0.6% conv. - **caylus plush toy**20K/yr-28.6%2.3% conv. - **caylus merch**16K/yr-52.2%0.3% conv. - **caylus plush**7K/yr-32.9%1.8% conv. [**All search terms **](https://flapen.com/research/uk/fashion/caylus/search-terms)
## **Top caylus products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£64910%£1K15%£2K20%£3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)8 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Caylus Plush Toy Cute Cartoon Character Figure Doll Soft And Comfortable Delicate Texture Does Not Deform When Compressed Suitable As A Gift For Family And Friends**Generic**£6.88**5.0★2 rev](https://www.amazon.co.uk/dp/B0GYZLF5DP) [2**Caylus vs Foltyn Mystery Aura Plush Blind Box 6 Surprise Plush Toy 11 to Collect**WILDER TOYS**£12.92**0.0★0 rev](https://www.amazon.co.uk/dp/B0GWH2H2LK) [3**Caylus Plush Toy - Cute Cartoon Character Doll 22cm Soft Stuffed Figurine Adorable Animated Boy Model Interactive Playtime Souvenir Desktop Display Companion for Kids Fans Collection(SET A)**Generic**£8.49**0.0★0 rev](https://www.amazon.co.uk/dp/B0GZG1C9HJ) [4**Caylus Plush Cute Cartoon Cuddly Pillow Collectable Plushies Huggable**Generic**£8.02**0.0★0 rev](https://www.amazon.co.uk/dp/B0GKR617V2) [5**Caylus Plush Toy - Cartoon Character Doll | Soft Stuffed Figure Fan Collectible Anime Style Snuggle Buddy Nursery Room Ornament Birthday Gift for Kids Son Daughter Playroom**Generic**£8.99**0.0★0 rev](https://www.amazon.co.uk/dp/B0GXYVPGQ3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Caylus vs Foltyn Mystery Aura Plush Blind Box 6 Surprise Plush Toy 11 to Collect**WILDER TOYS**£12.92**0 rev1mo ago](https://www.amazon.co.uk/dp/B0GWH2H2LK) [**Caylus Plush Toy - Cartoon Stuffed Doll | Soft Creative Collectible with Christmas Theme Kids Gift with Fans Appeal Plush Character Cute 22cm Long Tail Doll for Holiday Collection**Generic**£5.78**0 rev2mo ago](https://www.amazon.co.uk/dp/B0GZWB5F7H) [**22cm Cartoon Plush Toy - Cute Soft Stuffed Doll Figure Adorable Plush Character Toy for Kids Fans Birthday Gift Collectible Plushy Doll for Home Decor Playtime Comfort Use**Generic**£7.31**0 rev2mo ago](https://www.amazon.co.uk/dp/B0GZQFZMTM) [**Caylus Plush Toy - Cute Cartoon Character Doll 22cm Soft Stuffed Figurine Adorable Animated Boy Model Interactive Playtime Souvenir Desktop Display Companion for Kids Fans Collection(SET A)**Generic**£8.49**0 rev2mo ago](https://www.amazon.co.uk/dp/B0GZG1C9HJ) [**Caylus Plush Toy Cute Cartoon Character Figure Doll Soft And Comfortable Delicate Texture Does Not Deform When Compressed Suitable As A Gift For Family And Friends**Generic**£6.88**2 rev2mo ago](https://www.amazon.co.uk/dp/B0GYZLF5DP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kids Casual Short Sleeve Boys 100% Cotton Tee Girls T-Shirt (Red 7-8 Years 7 Years 8 Years)**Forlcool**£10.81**4.3★**▲ 44%**](https://www.amazon.co.uk/dp/B09BBG6N7J) [**Caylus Plush Toy - Cartoon Character Doll | Soft Stuffed Figure Fan Collectible Anime Style Snuggle Buddy Nursery Room Ornament Birthday Gift for Kids Son Daughter Playroom**Generic**£8.99**0.0★**▲ 44%**](https://www.amazon.co.uk/dp/B0GXYVPGQ3) [**22cm Cartoon Plush Toy - Cute Soft Stuffed Doll Figure Adorable Plush Character Toy for Kids Fans Birthday Gift Collectible Plushy Doll for Home Decor Playtime Comfort Use**Generic**£7.31**0.0★**▲ 43%**](https://www.amazon.co.uk/dp/B0GZQFZMTM) [**Caylus Plush Toy Cute Cartoon Character Figure Doll Soft And Comfortable Delicate Texture Does Not Deform When Compressed Suitable As A Gift For Family And Friends**Generic**£6.88**5.0★**▲ 43%**](https://www.amazon.co.uk/dp/B0GYZLF5DP) [**Caylus Plush Toy - Cartoon Stuffed Doll | Soft Creative Collectible with Christmas Theme Kids Gift with Fans Appeal Plush Character Cute 22cm Long Tail Doll for Holiday Collection**Generic**£5.78**0.0★**▲ 43%**](https://www.amazon.co.uk/dp/B0GZWB5F7H)
**~~View all trending →~~**
## **What buyers say about caylus**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**50%
*“Quality item”*
**Size-Overall**19%
*“great size”*
**Gifting Purpose**14%
*“Gift”*
**Washability**7%
*“Wash well”*
**Comfort-Overall**5%
*“Comfy”*
**Material Quality**5%
*“good material”*
### **What buyers complain about **
**Quality-Overall**44%
*“Poor quality - arrived with a hole in it”*
**Stitch/Finish/Polish**44%
*“stitching coming apart”*
**Durability**11%
*“I'm not convinced it will last long”*
### **Top return reasons **
**Quality-Overall**31%
**Size-Overall**19%
**Advertised Vs Actual Product**13%
**Stitch/Finish/Polish**9%
**Material Quality**9%
**Value For Money**9%
**Comfort-Overall**3%
**Functionality-Overall**3%
**Defective Material/Parts**3%
## **Common questions**
- **Is caylus profitable to sell on Amazon United Kingdom?**
- The niche generates £13K/yr across 25 tracked products. 0 of 15 products launched in the last 360 days are still selling. 90-day search growth is -36.1%. Flapen's verdict: Skip it (38/100).
- **How competitive is the caylus niche?**
- 12 brands and 24 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in caylus?**
- Top complaints mined from reviews: Quality-Overall, Stitch/Finish/Polish, Durability. The return rate is 1.1%.
- **What does it cost to enter the caylus niche?**
- Listings span £5.78–£23.25; the average listing price is £12.76 (sweet spot $15–$100). The average incumbent carries 448 reviews — the moat a new listing must climb.
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